How to use brand mentions for SEO, or the linkless future of link building

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Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update and manual penalties; link […]

The post How to use brand mentions for SEO, or the linkless future of link building appeared first on Search Engine Land.



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