SEO Salman's Blog

Are you looking for quality hires? Contributor Thomas Stern explains how optimizing the careers section on your site will attract qualified candidates. The post Recruitment SEO: How to create a well-optimized career section on your site appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2pTnSJm via SEO In Mumbai

You may want to consider migrating to a new domain now, so you can set up your redirects and new marketing push a year in advance. The post UK webmasters prepare for #Brexit – the EU is coming for your .eu domains appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2IgVW92 via SEO In Mumbai

Posted by BritneyMuller Once you've identified where the opportunity to nab a featured snippet lies, how do you go about targeting it? Part One of our "Featured Snippet Opportunities" series focused on how to discover places where you may be able to win a snippet, but today we're focusing on how to actually make changes that'll help you do that. Give a warm, Mozzy welcome to Britney as she shares pro tips and examples of how we've been able to snag our own snippets using her methodology. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Today, we are going over targeting featured snippets, Part 2 of our featured snippets series . Super excited to dive into this. What's a featured snippet? For those of you that need a little brush-up, what's a featured snippet? Let's say you do a search for something like, "Are pigs smarter than dogs?" You're going to see an answer box t

Posted by Trevor-Klein With just over three months until MozCon 2018, we're getting a great picture of what this year's show will be like, and we can't wait to share some of the details with you today. We've got 21 speakers lined up (and will be launching our Community Speaker process soon — stay tuned for more details on how to make your pitch!). You'll see some familiar faces, and some who'll be on the MozCon stage for the first time, with topics ranging from the evolution of searcher intent to the increasing importance of local SEO, and from navigating bureaucracy for buy-in to cutting the noise out of your reporting. Topic details and the final agenda are still in the works, but we're excited enough about the conversations we've had with speakers that we wanted to give you a sneak peek. We hope to see you in Seattle this July 9–11! If you still need your tickets, we've got you covered: Pick up your ticket to MozCon! The Speakers Here's

SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights and roles. How do you decide which one is right for your organization? MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the […] The post Compare 16 leading SEO platforms appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2J1dRlo via SEO In Mumbai

Posted by efgreg We all work hard building our businesses. We put in the sweat equity and all the tears that can come with it to build something truly great. After another day hustling at the office or typing furiously on your keyboard, you might be wondering… what is the end game here? What are you really going for? Is there a glowing neon sign with the word “Exit” marking the path to your ultimate goal? For the majority of businesses, the end goal is to eventually sell that business to another entrepreneur who wants to take the reins and simply enjoy the profits from the sale. Alas, most of us don’t even know what our business is worth, much less how to go about selling it — or if it's even sellable to begin with. That's where Empire Flippers comes in. We've been brokering deals for years in the online business space, serving a quiet but hungry group of investors who are looking to acquire digital assets. The demand for profitable digital assets has been growing so m

Traveling to a new city and want to know if you should breathe the air? Google can now tell you the main pollutant level. The post Google adds air quality data in search results appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2pLtJ3z via SEO In Mumbai

Sites that follow the best practices for mobile-first indexing will be migrating over now, and Google will send notifications via Search Console. The post Google begins rolling out mobile-first indexing to more sites appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2pIZ3Qd via SEO In Mumbai

SEO wins bug bounty from Vulnerability Reward Program, Google search team confirms the exploit no longer works The post Hijacking Google search results for fun, not profit: UK SEO uncovers XML sitemap exploit in Google Search Console appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2GavDF7 via SEO In Mumbai

Want to know what bugs contributor Julie Joyce when she's building links? When webmasters say no to links using nofollow or link-builders refuse to use new tactics 'just because.' The post Stop being a link snob and saying no to certain links appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2IZ7gaW via SEO In Mumbai

Posted by meghanpahinui Welcome to the newest installment of our educational Next Level series! Our last episodes covered how to transform low-value content and how to track the right keywords for your local business . Today, Meghan is here to share all the juicy details to include in a truly persuasive SEO report for your clients and how you can create your own with Moz Pro. Read on and level up! When it comes to creating useful SEO reports for clients and members of your team, it can be tough to balance the best, most relevant information to include with what they actually want to see. Essentially, you should show your clients that what you’re doing is working and getting results that positively impact their business. That being said, though, you’ll need to ask yourself what they consider progress: Are they trying to generate more traffic to their site? Increase overall sales? Improve their rankings? Are they hoping to start ranking for a specific set of keywords or break

Bing also shares more about the platform it built to power intelligent search. The post Bing ‘intelligent search’ capabilities continue to expand, include facts from multiple sources appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2unlU8U via SEO In Mumbai

Combining international and multilingual SEO can get complicated. Contributor Marcus Miller walks us through the details of using International SEO tactics and multi-language content on global websites. The post SEO for multi-language websites: How to speak your customers’ language appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2pFSluh via SEO In Mumbai

Sites that follow the best practices for mobile-first indexing will be migrating over now, and Google will send notifications via Search Console. The post Google begins rolling out mobile-first index to more sites appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2GrH5LH via SEO In Mumbai

Podcasting is hot and a must-use SEO tactic, says contributor Sherry Bonelli. Here is Part 1 of a three-part series on how to use podcasts to boost your SEO and brand reputation. The post The power of podcasting: How to boost your reputation and search engine rankings appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2FYOv9Y via SEO In Mumbai

Penalties will be stronger, and there will be an individual right of action. The post Proposed EU consumer rules to force ‘marketplaces’ to reveal ‘default ranking criteria’ appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2G8K5ti via SEO In Mumbai

Posted by Shannon-McGuirk We've all been there: you plan, launch, and eagerly await the many returns on a content campaign, only to be disappointed when it falls flat. But all is not lost: there are clever ways to give your failed campaigns a second chance at life and an opportunity to earn the links you missed out on the first time. In today's Whiteboard Friday, we're delighted to welcome guest host Shannon McGuirk as she graciously gives us a five-step plan for breathing new life into a dead content campaign. Click on the whiteboard image above to open a high-resolution version in a new tab! <span id="selection-marker-1" class="redactor-selection-marker"></span> Video Transcription Hi, Moz fans. Welcome to this edition of Whiteboard Friday. My name is Shannon McGuirk. I'm the Head of PR and Content at a UK-based digital marketing agency called Aira . Now, througho

Don't ignore the basic, everyday technical SEO issues that pop up when marketing a website, suggests contributor Jeremy Knauff. Take care of the fundamentals and you'll see better SEO results. The post 5 easy but smart SEO wins to boost content and link-building efforts appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2FVTdW3 via SEO In Mumbai

Contributor Eric Enge recaps the controversial takeaways and interesting marketing tips from the SEO Ranking Factors session at SMX West. The post SEO Ranking factors panel: SMX West session recap appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2G3EBA1 via SEO In Mumbai

In Google's latest SEO snippets video series, Google's John Mueller talked about non-English URLs and SEO. The post Google: Using non-English URLs for non-English websites is fine appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2pv686h via SEO In Mumbai

Subscribers will see articles from their subscribed publications higher in the search results and be logged in to those publications across devices. The post Google News Initiative kicks off with Subscribe With Google, other efforts appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2FPMQU6 via SEO In Mumbai

Posted by MiriamEllis Have you been exploring all the ways you might use Google Posts to set and meet brand goals? Chances are good you’ve heard of Google Posts by now: the micro-blogging Google My Business dashboard feature which instantly populates content to your Knowledge Panel and individual listing. We’re still only months into the release of this fascinating capability, use of which is theorized as having a potential impact on local pack rankings . When I recently listened to Joel Headley describing his incredibly creative use of Google Posts to increase healthcare provider bookings , it’s something I was excited to share with the Moz community here. Joel Headley worked for over a decade on local and web search at Google. He’s now the Director of Local SEO and Marketing at healthcare practice growth platform PatientPop . He’s graciously agreed to chat with me about how his company increased appointment bookings by about 11% for thousands of customer listings via Google P