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Showing posts from February, 2018

Study: 11 voice search ranking factors analyzed

Some of the findings confirm and some upend conventional wisdom. The post Study: 11 voice search ranking factors analyzed appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2CPM5UB via SEO In Mumbai

Multifaceted featured snippets begin rolling out in Google search results

Google updates the search results features with an expanded featured snippet targeting broad, nuanced queries The post Multifaceted featured snippets begin rolling out in Google search results appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2t6slMK via SEO In Mumbai

Can you predict what the future holds for your inbound links?

Gazing into her crystal link building ball, columnist Julie Joyce says it's hard to tell if your links will even be in place, much less be effective, in the future. The post Can you predict what the future holds for your inbound links? appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2oxtIzx via SEO In Mumbai

An easy way to see if Google thinks your webpages are keyword relevant

Contributor Eric Enge shows us how to determine if a webpage is relevant for the keywords it targets and what do to when it falls flat. The post An easy way to see if Google thinks your webpages are keyword relevant appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2GNwlnu via SEO In Mumbai

German court: Google has no ‘duty to inspect’ websites for illegal content before displaying

The court held that Google can't be held liable before being notified of a 'clearly recognizable violation' of individual rights. The post German court: Google has no ‘duty to inspect’ websites for illegal content before displaying appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2GLOcve via SEO In Mumbai

Law and reputation firms generate 21% of Right to Be Forgotten delistings, says Google

New report from Google digs into three years' worth of data on removal requests and exposes the delisting criteria. The post Law and reputation firms generate 21% of Right to Be Forgotten delistings, says Google appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2F0Bt7v via SEO In Mumbai

Google's Walled Garden: Are We Being Pushed Out of Our Own Digital Backyards?

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Posted by Dr-Pete Early search engines were built on an unspoken transaction — a pact between search engines and website owners — you give us your data, and we'll send you traffic. While Google changed the game of how search engines rank content, they honored the same pact in the beginning. Publishers, who owned their own content and traditionally were fueled by subscription revenue, operated differently. Over time, they built walls around their gardens to keep visitors in and, hopefully, keep them paying. Over the past six years, Google has crossed this divide, building walls around their content and no longer linking out to the sources that content was originally built on. Is this the inevitable evolution of search, or has Google forgotten their pact with the people's whose backyards their garden was built on? I don't think there's an easy answer to this question, but the evolution itself is undeniable. I'm going to take you through an exhaustive (yes, you may

Google Word Coach, a fun word game in the search results

Google added a new feature to help non-English speakers expand their English-language vocabulary. The post Google Word Coach, a fun word game in the search results appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2CNAoOs via SEO In Mumbai

Google confirms bug with crawl stats in ‘time spent downloading a page’ Search Console report

No need to worry, the Google Search Console crawl stats drop last week was indeed a bug. The post Google confirms bug with crawl stats in ‘time spent downloading a page’ Search Console report appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2CJUpoO via SEO In Mumbai

MozCon 2018: Making the Case for the Conference (& All the Snacks!)

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Posted by Danielle_Launders You’ve got that conference looming on the horizon. You want to go — you’ve spent the past few years desperately following hashtags on Twitter, memorizing catchy quotes, zooming in on grainy snapshots of a deck, and furiously downloading anything and everything you can scour from Slideshare. But there’s a problem: conferences cost money, and your boss won’t even approve a Keurig in the communal kitchen, much less a ticket to a three-day-long learning sesh complete with its own travel and lodging expenses. What’s an education-hungry digital marketer to do? How do you convince your boss to send you to the conference of your dreams? First of all, you gather evidence to make your case. There are a plethora of excellent reasons why attending conferences is good for your career (and your bottom line). In digital marketing, we exist in the ever-changing tech space, hurtling toward the future at breakneck speed and often missing the details of the scenery along

Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits

According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social. The post Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2HHNKPB via SEO In Mumbai

Google Assistant to get multiple new languages, distribution and skills

The Assistant will soon speak 30 languages and be able to offer mobile carrier customer support. The post Google Assistant to get multiple new languages, distribution and skills appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2CfzcqW via SEO In Mumbai

How (and Whether) to Invest in and Structure Online Communities - Whiteboard Friday

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Posted by randfish Building an online community sounds like an attractive idea on paper. A group of enthusiastic, engaged users working on their own to boost your brand? What's the hitch? Well, building a thriving online community takes a great deal of effort, often with little return for a very long time. And there are other considerations: do you build your own platform, participate in an existing community, or a little of both? What are the benefits from a brand, SEO, and content marketing perspective? In this edition of Whiteboard Friday, Rand answers all your questions about building yourself an online community, including whether it's an investment worth your time. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, we're chatting about how and whether to invest in and structure online communities. I want to say a thank you to @

Auditing customer reviews for organic traffic growth without losing speed or attracting penalties

Looking for ways to beef up retailer product pages? Contributor Karen Bone points out five common areas of untapped value in your customer reviews that can drive organic traffic. The post Auditing customer reviews for organic traffic growth without losing speed or attracting penalties appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2BJGTVj via SEO In Mumbai

Making your first AMP Story: Google’s answer to Snapchat and Instagram

With Google ready to launch AMP Stories soon, Contributor Paul Shapiro shares how to build your own AMP Story and get in front of the latest content trend. The post Making your first AMP Story: Google’s answer to Snapchat and Instagram appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2CCt8EM via SEO In Mumbai

Google to move more sites to mobile-first index in coming weeks

Google plans to roll more sites into the mobile-first index in the near future. Are you ready? The post Google to move more sites to mobile-first index in coming weeks appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2Fjv9IR via SEO In Mumbai

Google Search Console blocked resources report had processing error

You may notice decreased counts of pages with blocked resources in Google Search Console. Google has fixed it, but the reports may be off for your site. The post Google Search Console blocked resources report had processing error appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2oh7uS7 via SEO In Mumbai

How to Deal with Fake Negative Reviews on Google

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Posted by JoyHawkins Fake reviews are a growing problem for those of us that own small businesses. In the online world, it's extremely easy to create a new account and leave either a positive or negative review for any business — regardless of whether you’ve ever tried to hire them. Google has tons of policies for users that leave reviews. But in my experience they're terrible at automatically catching violations of these policies. At my agency, my team spends time each month carefully monitoring reviews for our clients and their competitors. The good news is that if you’re diligent at tracking them and can make a good enough case for why the reviews are against the guidelines, you can get them removed by contacting Google on Twitter , Facebook, or reporting via the forum . Recently, my company got hit with three negative reviews, all left in the span of 5 minutes: Two of the three reviews were ratings without reviews. These are the hardest to get rid of because Google