SEO Salman's Blog

Google recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what this means for SEO and link building. The post Authority & link building with real-time Penguin appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2dfuhJi via SEO In Mumbai

Posted by randfish If you've been stressing over how to optimize your SEO for RankBrain, there's good news: you can't. Not in the traditional sense of the word, at least. Unlike the classic algorithms we're used to, RankBrain is a query interpretation model. It's a horse of a different color, and as such, it requires a different way of thinking than we've had to use in the past. In today's Whiteboard Friday, Rand tackles the question of what RankBrain actually is and whether SEOs should (or can) optimize for it. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about RankBrain SEO and RankBrain in general. So Google released this algorithm or component of their algorithm a while ago, but there have been questions for a long time about: Can people actually do RankBrain SEO? Is that even a thing? I

Tracking return on investment from SEO can be tricky, especially since it often assists other marketing channels. But columnist Janet Driscoll Miller lays out a plan for proving organic search's ROI and securing budget for the next fiscal year. The post Prepping SEO for 2017: it’s all about the ROI appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2dnkNfD via SEO In Mumbai

There is a lot of confusion surrounding how Google handles duplicate content, but columnist Patrick Stox aims to clear it up once and for all. The post The myth of the duplicate content penalty appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2dngIbh via SEO In Mumbai

Posted by TomCaulton This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. We all know building backlinks is one of the most important aspects of any successful SEO and digital marketing campaign. However, I believe there is an untapped resource out there for link building: finding your competitors' broken pages that have been linked to by external sources. Allow me to elaborate. Finding the perfect backlink often takes hours, and it can can take days, weeks, or even longer to acquire. That’s where the link building method I've outlined below comes in. I use it on a regular basis to build relevant backlinks from competitors' 404 pages. Please note: In this post, I will be using Search Engine Land as an example to make my points. Ready to dive in? Great, because I'm going to walk you through t

Have you been waiting two or more years to recover from your Penguin penalty? Google said the recoveries are starting now. The post Google says Penguin recoveries have started to roll out now appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2cDbXuN via SEO In Mumbai

Google recently asked Forrester Consulting to survey 150 marketing, analytics and IT executives about the measurement challenges they face. The results showed that: Only 26% believed that their marketing analytics tools are well-integrated and work seamlessly together. On the other hand, marketers are 39% more likely to see improvement in their overall marketing performance when […] The post Forrester study: How marketing analytics can boost the bottom line appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2drYKWV via SEO In Mumbai

You technically no longer need to use the disavow file to help fix your Google Penguin issues - here is why. The post Google Penguin doesn’t penalize for bad links – or does it? appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2da8Asu via SEO In Mumbai

What does the future of search engine optimization have in store for us? Columnist Pratik Dholakiya looks at recent trends to explain the direction our industry is headed in. The post The four pillars of the future of SEO appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2cBwxGP via SEO In Mumbai

Bing has rolled out new educational-themed search results aimed at helping students and teachers. The post Bing’s latest search features include a look at the stars, molecule models & virtual Rubik’s Cube appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2d6Q48x via SEO In Mumbai

Even if your user downloads your app, which has app indexing deployed, Google will show them the AMP page over your app page. The post Google: AMP will override app deep links for the foreseeable future appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2djR0Vl via SEO In Mumbai

Posted by sergeystefoglo Content marketing has been discussed and researched more in the last 5 years than ever before. Source: Google Trends There are various kinds of content marketing strategies out there. Blog promotion, infographics, video strategies, and creative content are some. Depending on your goals, some are more effective than others. At Distilled, we’ve been fortunate enough to work on many creative content pieces with some incredible clients. This article is going to focus on a piece of content that my team and I created for a client. We’ll take a look at both the creation process and the tangible results of the piece we made. Note: In general, you don’t want to rely on one piece of content for link acquisition. It’s recommended to focus on multiple pieces throughout the year to add link diversity and give your content pieces a good chance to succeed. The following is simply a case study of one piece of content that worked well for my client. Client backstory:

Looks like a bug with Google's desktop search results were caused by accelerated mobile pages showing up in the desktop results. The post Google AMP breaks the desktop search results appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2cTgdCl via SEO In Mumbai

What makes content link-worthy? Columnist Andrew Dennis discusses the qualities that make content easy to promote and share. The post Content and SEO: Building linkable content appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2dzwzUB via SEO In Mumbai

Posted by KelseyLibert The Fractl team has worked on hundreds of content marketing projects. Along the way, we’ve kept track of a lot of data, including everywhere our client campaigns have been featured, what types of links each campaign attracted, and how many times each placement was shared. While we regularly look back on our data to evaluate performance per campaign and client, until now we’d never analyzed all of these data in aggregate. After combing through 31,000 media mentions and 26,000 links, here’s what we found. Most high-authority links don’t receive a lot of social shares. Most marketers assume that if they build links on high-authority sites, the shares will come. In a Whiteboard Friday from last year, Rand talks about this trend. BuzzSumo and Moz analyzed 1 million articles and found that over 75 percent received no social shares at all . When they looked at all links – not just articles – this number rose to around 90 percent. We (wrongfully) assumed this wou

Contributor Sam Gipson troubleshoots issues with a client's hreflang implementation, testing to see if JavaScript elements might interfere with Google recognizing these tags. The post Case study: JavaScript blocking Google’s view of hreflang appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2d0do82 via SEO In Mumbai

A new Google pilot program now allows publishers to describe CSV and other tabular datasets for scientific and government data. The post Google adds new schema named “Science Datasets” for marking up scientific or government data appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2dlXCnu via SEO In Mumbai

Posted by Dr-Pete For almost two years (707 days, to be precise), one question has dominated the SEO conversation: “When will Google update Penguin?” Today, we finally have the answer . Google announced that a Penguin update is rolling out and that Penguin is now operating in real-time. September has been a very volatile month for the SERPs (more on that later in the post), but here’s what we’re seeing in MozCast for the past two weeks, including last night: In a normal month, a temperature of 82°F would be slightly interesting, but it's hardly what many people were expecting, and September 2016 has been anything but a normal month. It takes time to refresh the entire index, though, so it's likely Penguin volatility will continue for a few days. I'll update this graph over the next few days if anything more interesting happens. What happened in September? September has been the most volatile month for SERPs since I started tracking temperatures in April of 2012 (just

The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature. The post Google updates Penguin, says now runs in real-time within the core search algorithm appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2d9Cgcq via SEO In Mumbai

Posted by randfish Featured snippets are the name of the rankings game. Often eclipsing organic results at the top of the SERPs, "ranking zero" or capturing an answer box in Google can mean increased clicks and traffic to your site. In today's Whiteboard Friday, Rand explains the three types of featured snippets and how you can best position yourself to grab those coveted spots in the SERPs. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, we're going to chat about answer boxes, those featured snippets that Google puts in ranking position zero, oftentimes above the rest of the organic results, usually below some of the top ads, and sometimes they can draw a ton of the clicks away from the rest of the 10 results that would normally appear in Google's organic ranking. Now, thanks to our friends up at STAT in Vancouver — Rob

Columnist Trond Lyngbø believes that SEO can be a powerful addition to your marketing mix, but its success will depend on how intelligently you invest in it. The post 6 reasons why SEO fails, and how you can succeed at it appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2cwiZj3 via SEO In Mumbai

Columnist Jordan Kasteler notes that strong search performance requires more than just ranking well in organic results. The tools listed here can enhance your existing listings and help you to appear in other places on the search results pages. The post 9 tools to help you succeed with Google SERP features appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2conmK0 via SEO In Mumbai

Sometimes retaining clients is about more than doing great SEO work. Columnist Derek Edmond explains how to increase your value through improved client relationships. The post 4 ways to improve your value as a strategic SEO partner appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2d8wq7h via SEO In Mumbai

You may see more or less AMP errors in your Google Search Console report. No need to worry, it was an internal change and does not impact ranking or indexing. The post Google AMP error report in Search Console scans for errors differently now appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2cQnZ2T via SEO In Mumbai

Your readers download your mobile app? Well, Google won't be sending them to those deep links if you have AMP URLs active on your web site. The post Google will show AMP URLs before App deep link URLs in mobile results appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2clYhPF via SEO In Mumbai

Posted by Joe.Robison A lot has changed in the five years since I first wrote about what was Google Webmaster Tools, now named Google Search Console . Google has unleashed significantly more data that promises to be extremely useful for SEOs. Since we’ve long since lost sufficient keyword data in Google Analytics, we’ve come to rely on Search Console more than ever. The “Search Analytics” and “Links to Your Site” sections are two of the top features that did not exist in the old Webmaster Tools. While we may never be completely satisfied with Google’s tools and may occasionally call their bluffs, they do release some helpful information (from time to time). To their credit, Google has developed more help docs and support resources to aid Search Console users in locating and fixing errors. Despite the fact that some of this isn’t as fun as creating 10x content or watching which of your keywords have jumped in the rankings, this category of SEO is still extremely important. Lookin