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Showing posts from September, 2015

Google Adds Additional Ranking Boost For Using App Indexing API

Google announced a new ranking boost for App Indexing, as well as a new iOS indexing protocol and Search Console features. The post Google Adds Additional Ranking Boost For Using App Indexing API appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1L4vTjr via SEO In Mumbai

5 Mistakes SEOs Still Make With Links & Content

Columnist Pratik Dholakiya discusses common SEO mistakes that could be costing you traffic and explains what to do about them. The post 5 Mistakes SEOs Still Make With Links & Content appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1GhvJ2G via SEO In Mumbai

Using Component Metrics In Your SEO Analysis

Metrics are necessary, but looking at them in isolation can be misleading. Columnist Chris Liversidge shows how combining metrics can give you better context. The post Using Component Metrics In Your SEO Analysis appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1JCPzW5 via SEO In Mumbai

Why Some Might Think Google Is Hostile To The Daily Show

Does Google dislike The Daily Show? Why is it showing a negative description of the popular late night show? The post Why Some Might Think Google Is Hostile To The Daily Show appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1KKY4m9 via SEO In Mumbai

Google News Publishers No Longer Require Three-Digit Numbers In URLs

After years of Google News requiring URLs to contain 3-digits, Google has finally dropped that requirement. The post Google News Publishers No Longer Require Three-Digit Numbers In URLs appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1LjXAXA via SEO In Mumbai

Communication & Transparency In Enterprise Link Building

Columnist Andrew Dennis reminds us that the foundation of any successful link building campaign is a strong and open relationship between client and agency. The post Communication & Transparency In Enterprise Link Building appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1KKVlZQ via SEO In Mumbai

Google Search Console Changes URL Removal Language To “Temporarily Hide”

Google clarifies the URL removal tool through new language in the Google Search Console. The post Google Search Console Changes URL Removal Language To “Temporarily Hide” appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1KKVlZL via SEO In Mumbai

Google News “First Click Free” Gets Less Free To Appease Publishers

Google's First Click Free program drops user access requirements from 5 to 3 free clicks. The post Google News “First Click Free” Gets Less Free To Appease Publishers appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1LjUnHk via SEO In Mumbai

Desktop Search: Google May Have Peaked Last Year According To comScore

Late this afternoon comScore released its monthly report on US desktop search market share. Google controlled 63.8 percent of all PC search volume in August. Microsoft (Bing) had 20.6 percent and Yahoo saw 12.7 percent. Bing was up a fraction of a point at Google’s apparent expense, while Yahoo was flat. Month over month Google […] The post Desktop Search: Google May Have Peaked Last Year According To comScore appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1OFmscy via SEO In Mumbai

Could Deep Links To Apps Represent The Future Of Link Building?

Columnist Jayson DeMers discusses how app indexing may change SEO -- and link building -- forever. The post Could Deep Links To Apps Represent The Future Of Link Building? appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1FAaNJu via SEO In Mumbai

The SEO And User Science Behind Long-Form Content

Nobody wants to read long pages of content on the internet, right? Columnist John Lincoln disagrees, providing compelling evidence that this type of content not only gets read, but also ranks and converts well. The post The SEO And User Science Behind Long-Form Content appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1P1zFf1 via SEO In Mumbai

Scraping and Cleaning Your Data with Google Sheets: A Closer Look

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Posted by Jeremy_Gottlieb Have you ever wanted to automate pulling data from a web page—such as building a Twitter audience—and wanted a way to magically make all of the Twitter handles from the web page appear in your Google Sheet, but didn’t know how? If learning Python isn’t your cup of tea, using a few formulas in Google Sheets will allow you to easily and quickly scrape data from a URL that, were you to do so manually, could take hours. For Windows users, Niels Bosma’s amazing SEO plug-in for Excel is an option that could also be used for this purpose, but if you analyze data on a Mac, this tutorial on formulas in Google Sheets will help make your life much easier, as the plug-in doesn’t work on Macs. Within Google Sheets, there are 3 formulas that I like to use in order to save myself huge amounts of time and headspace. These are: IMPORTXML QUERY REGEXEXTRACT With just these 3 formulas, you should be able to scrape and clean the data you need for whatever purpose you m

Google Adds Site URL In Knowledge Graph Box

Google has added a hyperlink to the brand's web site in the knowledge graph box. The post Google Adds Site URL In Knowledge Graph Box appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1KHiSJ1 via SEO In Mumbai

A Guide To Schema Markup & Structured Data SEO Opportunities By Site Type

Structured data can help you to send the right signals to search engines about your business and content. But where do you start? Columnist Tony Edward has some suggestions. The post A Guide To Schema Markup & Structured Data SEO Opportunities By Site Type appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1NRuf5j via SEO In Mumbai

Identifying & Capitalizing On “Link Inefficiencies” In Your Link Building

Got great content but not many links? Columnist Tom Demers explains how to find and create linking opportunities with your existing content. The post Identifying & Capitalizing On “Link Inefficiencies” In Your Link Building appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1LCj6oW via SEO In Mumbai

How to Hack the Amplification Process - Whiteboard Friday

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Posted by randfish Last month, Rand made a surprise virtual appearance at Full Stack Marketing , part of the Turing Festival in Edinburgh, Scotland. He presented a special edition Whiteboard Friday to the audience, and the folks at Stipso who hosted the festival were kind enough to let us share it with you, as well. Amplifying content to the right audiences is tricky business. It's easy to hope people will find you organically—particularly if you have really great tools to share—but most of the time, it just doesn't work out that way. In today's special-edition Whiteboard Friday, Rand takes an in-depth look at how marketers should be finding the right audiences for their content and tools, effectively hacking the amplification process. Click on the whiteboard image above to open a high resolution version in a new tab! Video transcription Let's talk about how to hack the amplification process. I see a lot of companies, small and medium businesses, startups th

Google Voice Search In Google App Now 300 Milliseconds Faster

Google makes voice search feel "blazingly fast" and improves voice accuracy within the Google App. The post Google Voice Search In Google App Now 300 Milliseconds Faster appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1Vd9otU via SEO In Mumbai

Local Search Ranking Factors 2015

The 2015 Local Search Ranking Factors report is out and it’s a must read for anyone in the local SEO arena. As you may know the survey polls roughly 40 leading local SEO practitioners on what they believe to be the variables most responsible for driving rankings in Google local search results. David Mihm began […] The post Local Search Ranking Factors 2015 appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1Wl7A4D via SEO In Mumbai

How To Find Queries Per URL Using The Search Analytics Report In Google Search Console (GSC)

Looking to discover which keywords are driving organic traffic to specific pages on your website? Columnist Glenn Gabe shows how to do just that with Google Search Console. The post How To Find Queries Per URL Using The Search Analytics Report In Google Search Console (GSC) appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1PwWJQN via SEO In Mumbai

Google Betas Dropping Manual Actions Automatically For Hacked Sites

Google may automatically reverse a hacked site manual action in the Google Search Console when they determine the hack issue has been resolved. The post Google Betas Dropping Manual Actions Automatically For Hacked Sites appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1LPQxjH via SEO In Mumbai

Announcing the 2015 Local Search Ranking Factors Results

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Posted by David-Mihm As we head into the thick of fall conference season, I'm happy to announce that the results of the 2015 Local Search Ranking Factors Survey are in. Eager to dive right in? Click here for the full results. At the very least, I hope they help kickstart your Birds of a Feather roundtable conversations. (Or if you have a local search addiction as debilitating as mine, perhaps even an after-party conversation over over a pint!) My high-level takeaways Google's local search algorithm seems to be maturing Overall, we've seen a continuation of the gradual trend towards Google rewarding quality on all fronts—from citations to links to reviews. And as more companies have implemented the table stakes of site architecture, keyword- and location-relevant title tags, and claiming their Google My Business pages, quality and authority become the differentiators in competitive markets. The influence of Google+ on local results is on its way out (if it even exist

Study: Despite Wikipedia’s Visibility Decline In Google, It Still Shows Up More Often Than Google Properties

A new study from Stone Temple Consulting validates previous studies showing Wikipedia's Google traffic is declining. The post Study: Despite Wikipedia’s Visibility Decline In Google, It Still Shows Up More Often Than Google Properties appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1FukXuI via SEO In Mumbai

Converting SEO Non-Believers: How To Overcome Objections And Get The Budget

Columnist Clay Cazier shares his advice for getting buy-in from those who don't see the value in search engine optimization. The post Converting SEO Non-Believers: How To Overcome Objections And Get The Budget appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1FfhFvu via SEO In Mumbai

Relaunching Your Site? Don’t Even Think About It Without A Solid SEO Game Plan!

Relaunching your website can have serious consequences for your search engine optimization if not planned carefully. Luckily, columnist Stephan Spencer has provided a comprehensive guide to ensure a smooth transition. The post Relaunching Your Site? Don’t Even Think About It Without A Solid SEO Game Plan! appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1KAO10F via SEO In Mumbai

Let Me Work, Please: A Case for Fewer & More Productive Meetings

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Posted by MTurek If you feel like your workweek is structured around meetings—like all you're doing is preparing for and attending meetings, talking about and reporting on your work rather than sitting and doing it—then you've reached a point of frustration where you need to regain control of your time. There are two sides to meetings: not attending them if they're unnecessary, and when running a meeting, ensuring that it's purposeful, on-point, and driving a specific outcome. If the meeting lacks purpose and has no desired outcome, what's the point? Today's workplace The current workplace is operated on a model that doesn't promote productivity. Many offices are built around the "open office" concept, which serves as an ideal delivery system for distraction. This open-plan environment may promote camaraderie, but constant noise damages attention spans and workplace productivity. Even the most sophisticated noise-canceling headphones cannot def

Google Adds Complete Content Of United States Constitution To Search Results

To celebrate Constitution Day and further the efforts of The Constitution Project, Google has added constitutions from 13 countries. The post Google Adds Complete Content Of United States Constitution To Search Results appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1ivmeHs via SEO In Mumbai

Google Glossary: Revenge of Mega-SERP

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Posted by Dr-Pete The Google landscape is constantly changing. Two years ago, I created the Mega-SERP , and within days it was already outdated. This time, we've set out to create a more permanent glossary of Google features – a reference that we'll update as the SERPs (Search Engine Results Pages) change. If your focus is on organic SEO, why should you care about the wider world of Google features? Put simply, because rich SERP features are no longer the exception to the rule. Across 10,000 keywords tracked daily by the MozCast project , this is what we saw as of September 1, 2015: Of course, this is just one data set, but even with a healthy margin of error, the story is clear – Google SERPs are dynamic and feature-rich. In our data set, 97% of keywords show at least one rich or paid feature. Only 3% of these SERPs are still pristine, organic wilderness. Times have changed. Table of Contents This glossary is organized by the sections in the graph above and is an attem