SEO Salman's Blog

Posted by KaneJamison Stuck in a content marketing rut? Relying on your existing newsletter, social followers, or email outreach won't do your launches justice. Boosting your signal with paid social both introduces your brand to new audiences and improves your launch's traffic and results. In today's Whiteboard Friday, we're welcoming back our good friend Kane Jamison to highlight four straightforward, actionable tactics you can start using ASAP. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. My name is Kane. I'm the founder of a content marketing agency here in Seattle called Content Harmony , and we do a lot of content marketing projects where we use paid social to launch them and get better traffic and results. So I spoke about this, this past year at MozCon , and what I want to do today is share some of those tactics with you and help you get started with launching your content

Wondering how to obtain the elusive "position zero" in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions. The post Targeting featured snippet and ‘People also ask’ SERP features appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2yMbZYL via SEO In Mumbai

Columnist Kristine Schachinger argues that Google's shift towards less transparency with SEOs and webmasters isn't beneficial to anyone -- even Google. The post The trouble with ‘Fred’ appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2x23dnc via SEO In Mumbai

What happens when canonical tags get out of control and how can you rein them in? Columnist Patrick Stox shares his findings and insights. The post Canonical tags gone wild appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2wZyUO5 via SEO In Mumbai

Google is working on fixing a bug that has removed the internal site search box that typically appears with some search results snippets. The post Bug drops Sitelinks Searchbox from Google search results appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2xErVfj via SEO In Mumbai

Is your e-commerce site experiencing weak organic traffic? Columnist Pratik Dholakiya shares some common issues that impact SEO for online retailers and offers a few suggestions. The post 7 on-site SEO problems that hold back e-commerce sites appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2fDmQiN via SEO In Mumbai

Posted by nickpierno If you asked me, I’d tell you that proper tracking is the single most important element in your local business digital marketing stack. I’d also tell you that even if you didn’t ask, apparently. A decent tracking setup allows you to answer the most important questions about your marketing efforts. What’s working and what isn’t? Many digital marketing strategies today still focus on traffic. Lots of agencies/developers/marketers will slap an Analytics tracking code on your site and call it a day. For most local businesses, though, traffic isn’t all that meaningful of a metric. And in many cases (e.g. Adwords & Facebook), more traffic just means more spending, without any real relationship to results. What you really need your tracking setup to tell you is how many leads (AKA conversions) you’re getting, and from where. It also needs to do so quickly and easily, without you having to log into multiple accounts to piece everything together. If you’re spending

Wondering where to start with page speed improvements? Columnist Tom Demers shares how he tackled page speed improvements on several WordPress sites without (much) input from a developer. The post The non-developer’s guide to reducing WordPress load times up to 2 seconds (with data) appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2xC6RG8 via SEO In Mumbai

Announced in conjunction with Google's 19th birthday surprise spinner doodle, the digital game can be played on both desktop and mobile. The post Google’s latest Easter Egg is a video game that shows up with searches for ‘snake’ & ‘play snake’ appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2fz12oB via SEO In Mumbai

Creating great content isn't enough to achieve great SEO results in and of itself. As columnist Andrew Dennis demonstrates, there is a lot that goes into a truly effective content strategy. The post SEO content strategy: How to grow visits by 300% in one year appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2y9x3ve via SEO In Mumbai

There are 7.5 billion people in the world. Are you reaching all of your potential customers with your search marketing campaign? The post Why going global is essential to your business appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2xuTzxN via SEO In Mumbai

Part two of NPR Smart Audio report exposes the 'v-commerce' potential of virtual assistant devices. The post Report: 57% of smart speaker owners have bought something with their voice appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2wjeGPU via SEO In Mumbai

Posted by Everett Google still ranks webpages based on the content, code, and links they find with a desktop crawler. They’re working to update this old-school approach in favor of what their mobile crawlers find instead. Although the rollout will probably happen in phases over time, I’m calling the day this change goes live worldwide “ D-day ” in the post below. Mobilegeddon was already taken. You don’t want to be in a situation on D-day where your mobile site has broken meta tags, unoptimized titles and headers, missing content, or is serving the wrong HTTP status code. This post will help you prepare so you can sleep well between now then. What is a mobile parity audit? When two or more versions of a website are available on the same URL, a "parity audit" will crawl each version, compare the differences, and look for errors. When do you need one? You should do a parity audit if content is added, removed, hidden, or changed between devices without sending the user t

Posted by rachelgooodmanmoore CHAPTER 1: A New Hope A long time ago in a galaxy far, far away, marketers who wanted to learn about SEO were forced to mine deep into the caverns of Google search engine result pages to find the answers to even the most simple SEO questions. Then, out of darkness came a new hope (with a mouthful of a name): ...the Learn SEO and Search Marketing hub! The SEO and Search Marketing hub housed resources like the Beginner’s Guide to SEO and articles about popular SEO topics like meta descriptions, title tags, and robots.txt. Its purpose was to serve as a one-stop-shop for visitors looking to learn what SEO was all about and how to use it on their own sites. The Learn SEO and Search marketing hub would go on to serve as a guiding light for searchers and site visitors looking to learn the ropes of SEO for many years to come. CHAPTER 2: The Learning Hub Strikes Back Since its inception in 2010, this hub happily served hundreds of thousands of Internet fo

As artificial intelligence (AI) continues to grow in popularity among consumers, marketers working in search engine optimization must consider how it can make their work easier and help them get better results. The post How to use AI for link building and improve your search rankings appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2yqS28G via SEO In Mumbai

SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights and roles. How do you decide which one is right for your organization? MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the […] The post Compare 13 leading SEO platform vendors appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2hsPaVE via SEO In Mumbai

Bing for business has launched a preview of new search features designed for internal organization search. Here is a quick overview. The post Bing for business helps organizations search smarter appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2y4cYGs via SEO In Mumbai

Posted by randfish What do the age of your site, your headline H1/H2 preference, bounce rate, and shared hosting all have in common? You might've gotten a hint from the title: not a single one of them directly affects your Google rankings. In this rather comforting Whiteboard Friday, Rand lists out ten factors commonly thought to influence your rankings that Google simply doesn't care about. Click on the whiteboard image above to open a high-resolution version in a new tab! <span id="selection-marker-1" class="redactor-selection-marker" data-verified="redactor"></span><span id="selection-marker-1" class="redactor-selection-marker" data-verified="redactor"></span> Video Transcription Howdy, Moz fans