SEO Salman's Blog

Is this the real time Google indexing API? Google is now piloting the search live coverage carousel which is powered by AMP and Atom. The post Google introduces the “Search live coverage carousel” for real time indexing & search results appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2c8btc2 via SEO In Mumbai

Google officially says goodbye to their mobile friendly label this morning. The mobile friendly label no longer shows up in the search results. The post Google’s mobile friendly label has now been removed from the search results appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2bAUFiA via SEO In Mumbai

Posted by andrewchoco This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. Most people view email marketing and social advertising as two separate entities, and I’ll be honest, I used to think that as well. However, I’ve discovered that combining multiple different avenues for a coherent marketing campaign yields some pretty impressive results. We’ve tried this tactic before at Directive Consulting, combining SEO and PPC; but in this blog post, I’m going to break down a few ways to combine email and social advertising for multi-channel success. More specifically, you’ll learn: How to create custom and lookalike audiences on Facebook from an email list Best practices for launching email and social campaigns simultaneously How we used this tactic to increase overall sessions and revenue Some additional stra

Columnist Brian Harnish details 5 free Chrome extensions he uses on a regular basis, for SEO tasks ranging from screen shots to checking links to content analysis. The post Five free Chrome extensions for SEO practitioners appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2byXsGe via SEO In Mumbai

As search engine optimization (SEO) professionals, we want to help new customers discover our clients' businesses -- but columnist Casie Gillette reminds us that being there for the customer after they've already discovered us is just as important. The post Moving your SEO program beyond discovery appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2bPbm9m via SEO In Mumbai

Columnist Andrew Dennis walks through his competitor analysis process to show how you can inform your organic search efforts by unearthing competitor strategies. The post Search competitor analysis: backlinks, keywords and pages appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2c8aIju via SEO In Mumbai

Posted by EricEnge There sure is a lot of interest in SEO ranking factors: There have been major studies done on this, notably by both Moz and Searchmetrics . These are groundbreaking pieces of research, and if you're serious about SEO, you need to understand what these studies say. That said, these are too complex for most organizations to deal with. They need a simpler way of looking at things. At Stone Temple Consulting (STC) we deal with many different types of organizations, including some of the world's largest companies, and some of the highest-traffic websites in the world. For most of these companies, understanding that there are 200+ ranking factors does more harm than good. Why, you ask? So many people I talk to are looking for a silver bullet. They want to hear that they should only change their heading tags on the second Tuesday of every month, except during leap years, when they should do it on the first Tuesday, except in February when they should change it

What are Google's quality updates (aka Phantom updates), and how can you recover? In part one of a two-part series on Phantom, columnist Glenn Gabe explains the history and possible mechanics of these algorithm updates. The post With Panda in stealth mode, why Google’s quality updates should be on your algorithmic radar [Part 1] appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2bR4yWk via SEO In Mumbai

Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he maintains. The post Test points to likely influence of click-through rate on search rankings appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2burxJE via SEO In Mumbai

Now only reviews "directly produced by your site" can have local reviews markup according to Google. The post Google updates local reviews schema guidelines appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2c3dgiY via SEO In Mumbai

Posted by rachelgooodmanmoore When first looking to offer something new, most businesses fall in line with one of two schools of thought: Build it internally Purchase or outsource it There are pros and cons to both sides of the coin. Here’s an example: Say you’re looking to expand the selection of products your company sells. Building a new offering in-house would allow you complete control over the size and shape of the new product. The drawback? Building it yourself usually takes significant internal resources and time. If, instead, you chose to purchase a product from another organization (let’s call them Acme Corp) and whitelabel it — or maybe even purchase Acme Corp itself — you’ll be able to go to market sooner, but you’ll almost certainly have less control over the product you’re offering. The idea of “build internally” or “purchase externally” doesn’t just apply to products — it also includes internal programs like market research, sales strategy development, and even p

Link building for e-commerce sites can be a challenge, but it isn't impossible. Columnist Christian Sculthorp shares tactics that you can use to acquire inbound links to your online store. The post 4 e-commerce link building tactics that still work in 2016 appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2bVYREM via SEO In Mumbai

Link building for e-commerce sites can be a challenge, but it isn't impossible. Columnist Christian Sculthorp shares tactics that you can use to acquire inbound links to your online store. The post 6 e-commerce link building tactics that still work in 2016 appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2blFBVZ via SEO In Mumbai

Posted by randfish At first glance, local links and local citations might seem unnecessary for non-local websites. On a closer look, however, there are strong underlying benefits to gaining those local votes of confidence that could prove invaluable for everyone. In today's Whiteboard Friday, Rand explains why all sites should consider chasing local links and citations, suggesting a few different ways to discover opportunities in your areas of focus. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to talk about why websites — every website, not just local websites — should be thinking about tactics and a strategy to get local listings and local citations. Now, this might sound counterintuitive. I've actually encountered a lot of folks — especially online-only businesses or even blended online and local businesses — who

A quick query for "solitaire" or "tic-tac-toe" will surface either game within both desktop and mobile search results. The post Google rolls out new solitaire & tic-tac-toe games directly in search appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2bQsYOA via SEO In Mumbai

Want some simple SEO tips that will help move the needle without breaking the bank? Columnist Stephan Spencer has seven for you. The post 7 quick SEO hacks for the SEO newbie appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2bkS1fj via SEO In Mumbai

SEOs often focus heavily on accumulating inbound links, but don't overlook links within your site. Columnist Dave Davies shares his guide for how to structure your site's internal links. The post Optimizing your internal link structure appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2bwyfN7 via SEO In Mumbai

Posted by Dr-Pete From Featured Snippets to In-depth Articles to Knowledge Panels, Google SERP features have remade the search marketing landscape. After three years of planning and many months of work, I'm thrilled to announce the launch of advanced SERP feature tracking in Moz Pro, available immediately to all customers! Using the most comprehensive data set on the market, Moz Pro now provides advanced analysis of the 16 features listed below: Try it out now under the [Rankings] tab within any campaign, or read on for a walk-through of the new features. New to Moz Pro? Take a free 30-day trial ! Stage 1: Awareness At MozCon 2013, I gave a talk called Beyond 10 Blue Links , documenting the diversity of Google features surrounding organic results. Many of us at Moz felt strongly that the world of SERP features could have a profound impact on search marketers, and so we started to catalog Google's changes and collect the data to find out just how much SERPs were evolv

Posted by WilcoxAJ We’re all well aware that the tides have shifted in SEO. Building links for the sake of building links is no longer the best strategy. We’ve all heard the gospel of great content being preached: "Just create great content, and the links will naturally come." While this may be true for brands with existing followings, it’s often a very different story for most SMBs. The fact of the matter is that if a brand lacks social presence and followers, it may get more eyeballs on its great content by printing a copy, and stapling it to a tree. For that reason, you need to pay to get that great content in front of the eyes that are most likely to share/blog/mention it. I’m going to show you how to do this using LinkedIn Ads. LinkedIn, the resume site? "LinkedIn?", you say? "Why would I share content on LinkedIn?", you ask? Very good question! Everyone’s favorite professional social network is very well known for its ability to host your resu

Google will reinforce its emphasis on the mobile search experience with a new penalty affecting "intrusive interstitials" on mobile web pages. The post Google warns it will crack down on “intrusive interstitials” in January appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2bzqU0z via SEO In Mumbai

Google says the change is designed to declutter its search results. The post Google dropping “Mobile-friendly” label from search results appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2bxn3wB via SEO In Mumbai

On a fundamental level, effective search engine optimization (SEO) is about creating connections with your target audience. Columnist Ryan Shelley shows how personas can help you achieve these connections. The post The human side to SEO: the power of personas appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2bej2Nf via SEO In Mumbai

Columnist Chris Liversidge explains why fixing your analytics gaps and taking lifetime customer value into account can lead to better results in your organic search initiatives. The post Integrate lifetime value to benefit a customer-led SEO strategy appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2bf7Fcn via SEO In Mumbai

Posted by Dr-Pete Google is constantly testing new design elements, but over the past few months they've been testing a change that, while it might seem small on the surface, represents a major philosophical shift. The screenshots in this post were all captured on live SERPs but appear to be tests and have not rolled out permanently. Here's an example of the basic change: Notice how each result (ads and organic) is wrapped in a container and visually separated on a gray background. These containers are called "cards" in Google's vernacular, and they're important, but we'll get to that. Why should we care about a few borders and a background? Shift #1: Mobile-first design We've known for over two years that Google was shifting to a mobile-first design philosophy. Earlier this year, Google removed ads from the right-hand column. While this change was partially due to performance, I believe that a big part of it was standardizing the ad environment