SEO Salman's Blog

In response to questions raised in the community, here's clarification about how indexing is impacted by the Google Page Speed Update. The post Google’s Page Speed Update does not impact indexing appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2nxVDOi via SEO In Mumbai

Learn more about how Google’s featured work, the variations and some of the challenges Google faces with these snippets. The post Google publishes comprehensive guide to featured snippets appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2nujazE via SEO In Mumbai

Columnist Thomas Stern shares how taking care of business at home helps ensure global success. The post What to get right before launching a global business appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2GspmBb via SEO In Mumbai

Columnist Julie Joyce shares tips and tricks for finding link-building prospects The post Channel your inner explorer to find link-building prospects appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2nsE4zd via SEO In Mumbai

Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update and manual penalties; link […] The post How to use brand mentions for SEO, or the linkless future of link building appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2DP48Qj via SEO In Mumbai

Posted by Angela_Petteys Digital marketing thrives on data. No matter what type of site you have, whether it’s a large e-commerce site, a personal website, or a site for a small business, it’s essential to understand how people interact with your site. Google Analytics can provide a lot of the important insights you’re looking for, but when used alone, it does have its limitations. But by tagging your site and using Google Tag Manager in conjunction with Google Analytics, you’re able to collect much more data than you can otherwise. Tags are snippets of code which are added to a site to collect information and send it to third parties. You can use tags for all sorts of purposes, including scroll tracking, monitoring form submissions, conducting surveys, generating heat maps, remarketing, or tracking how people arrive at your site. They’re also used to monitor specific events like file downloads, clicks on certain links, or items being removed from a shopping cart. Sites commonly use

A new button in the beta Search Console explains why all of the old reports have not been migrated yet. The post Tell Google which report you are really missing in new Google Search Console appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2BBJNru via SEO In Mumbai

Posted by MiriamEllis Ever since Google rolled out Questions and Answers in mid-2017 , I’ve been trying to get a sense of its reception by consumers and brands. Initially restricted to Android Google Maps, this fascinating feature which enables local business owners and the public to answer consumer questions made it to desktop displays this past December , adding yet another data layer to knowledge panels and local finders. As someone who has worked in Q&A forums for the majority of my digital marketing life, I took an immediate shine to the idea of Google Questions and Answers. Here’s a chance, I thought, for consumers and brands to take meaningful communication to a whole new level, exchanging requests, advice, and help so effortlessly. Here’s an opportunity for businesses to place answers to FAQs right upfront in the SERPs, while also capturing new data about consumer needs and desires. So cool! But, so far , we seem to be getting off to a slow start. According to a recent

Texting is the most common use case for voice, and men use voice search more than women, according to new data from Stone Temple Consulting. The post Survey: People becoming less inhibited about using voice search in public appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2rFImsD via SEO In Mumbai

Posted by randfish Contrary to popular belief, the top ranking pages aren't always the best targets for your link building efforts. There are good reasons to chase those links, sure, but there are also drawbacks — as well as some hidden alternatives you may not have considered trying. This Whiteboard Friday delves into the pros and cons of targeting high-ranking sites for links and why you should consider a link intersect strategy, targeting sites that rank for broader topics, and earning links from publications ranking beyond page one of the SERPs. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about why it may not actually pay to get links expressly or exclusively from the websites and pages that are ranking highly for your keywords. There's a bunch of reasons why behind this. There's a corollary to it, which is

Trying to use the Google removal tool URL report? Be aware that Google is upgrading the report and it may not be reporting properly at the moment. The post Google Search Console’s remove URL report might not work for a short period of time appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2FeaUv4 via SEO In Mumbai

Federal judge invalidates five patents SEO platform provider Brightedge claimed in lawsuit against competitor Searchmetrics. The post Searchmetrics wins important victory in patent infringement lawsuit appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2rxqoID via SEO In Mumbai

Columnist Jim Yu believes that by incorporating the power of artificial intelligence (AI) and deep learning, search marketers can move beyond simple observations and find new patterns in user behavior. The post How AI can uncover new insights and drive SEO performance appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2F6yB8q via SEO In Mumbai

Wondering if AMP is worth the investment? Columnist Stephanie LeVonne walks through how to set up a test to determine what kind of boost, if any, you can expect from implementing AMP across your mobile site. The post Will AMP improve your rankings? How to set up an AMP test appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2n3qsdA via SEO In Mumbai

Posted by davidmihm As someone who’s spent virtually his entire career in local search, I’m by no means an early proponent of email. But in my interactions at marketing conferences, studies of industry research, and social media conversations, I get the feeling that many of my peers are even further down the adoption curve than I’ve been. With this post, I encourage you to take a hard look at email marketing for yourselves, or an even harder look if you’ve already done so. If you’ve focused exclusively on offering SEO and SEM services to clients in the past, I hope I’ll convince you that email should be a natural and profitable complement to those offerings. And if you’re a local business reading this post, I hope many of these points convince you to take a look at email marketing yourselves! Making the case for email High ROI With a return on investment (ROI) of 44:1 , marketers consistently rate email as the top-performing channel. According to Campaign Monitor, that ROI has a

MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” has been updated for 2018. Compiled from the latest research, this 55-page report is your source for the latest trends, opportunities and challenges facing the market for SEO software tools as seen by industry leaders, vendors and their customers. Also included are profiles of 16 leading SEO […] The post It’s here! ‘Enterprise SEO Platforms: A Marketer’s Guide’ is all new for 2018. appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2F3nnBA via SEO In Mumbai

Go check your Google Search Console now. You probably have access to the long-awaited beta version. The post New Google Search Console now live for everyone appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2Dr5lJl via SEO In Mumbai

Wondering where to focus your efforts this year in order to gain an edge over your competitors? Columnist Jeremy Knauff has some ideas. The post 3 SEO tasks to start 2018 off with a bang appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2DZHscP via SEO In Mumbai

Posted by Dom-Woodman December brought us the latest piece of algorithm update fun. Google rolled out an update which was quickly named the Maccabees update and the articles began rolling in ( SEJ , SER ). The webmaster complaints began to come in thick and fast, and I began my normal plan of action: to sit back, relax, and laugh at all the people who have built bad links, spun out low-quality content, or picked a business model that Google has a grudge against (hello, affiliates). Then I checked one of my sites and saw I’d been hit by it. Hmm. Time to check the obvious I didn’t have access to a lot of sites that were hit by the Maccabees update, but I do have access to a relatively large number of sites, allowing me to try to identify some patterns and work out what was going on. Full disclaimer: This is a relatively large investigation of a single site; it might not generalize out to your own site. My first point of call was to verify that there weren’t any really obvious iss