SEO Salman's Blog

In this week's podcast, our outgoing co-founder Danny Sullivan talks about the beginnings of his career documenting the search marketing industry, how SEO has evolved and why he's stepping away now. The post LISTEN: Danny Sullivan reflects on 21 years covering the search industry appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2sZxog9 via SEO In Mumbai

Posted by randfish Getting readers on board with your ideas isn't the only way to achieve content success. Sometimes, stirring up a little controversy and earning a few rivals can work incredibly well — but there's certainly a right and a wrong way to do it. Rand details how to use the power of making enemies work to your advantage in today's Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today, we're going to chat about something a little interesting — how content can succeed by making enemies. I know you're thinking to yourself, "Wait a minute, I thought my job was to make friends with my content." Yes, and one of the best ways to make close friends is to make enemies too. So, in my opinion, I think that companies and businesses, programs, organizations of all kinds, efforts of all kinds tend to do rea

Contributor Brian Ussery breaks down featured snippets, explaining his observations and offering tips for pursuing the coveted "position zero." The post Featured snippets: Optimization tips & how to ID candidate snippets appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2sVkL5v via SEO In Mumbai

Does your business really need an in-house search professional? Columnist Eugene Feygin explains what an in-house SEO can bring to the table, and why it's worth the investment for many organizations. The post The value of an in-house SEO appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2sl070k via SEO In Mumbai

Posted by ronell-smith MozCon 2013 (left to right): Greg Gifford, Nathan Bylof , Nathan Hammer, Susan Wenograd, and myself I remember my first MozCon like it was yesterday. It’s the place where I would hear the quote that would forever change the arc of my career. “The world is freaking complicated, so let me start with everything I don’t know,” said Google’s Avinash Kaushik , during the Q&A, after speaking at MozCon 2013. “Nine hundred years from now, I will fix what’s broken today. …Get good at what you do.” Though I didn’t know it at the the time, those were words I needed to hear, and that would lead me to make some career decisions I desperately needed to make. Decisions I never would have made if I hadn’t chosen to attend MozCon, the Super Bowl of marketing events (in my opinion). Walking into the large (gigantic) room for the first time felt like being on the Space Mountain ride at Disneyland. I hurriedly raced to the front to find a seat so I could take in all of

Decision is dangerous to free speech and the free flow of online information. The post Canada Supreme Court orders Google to de-index site globally, opening door to censorship appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2tlJBNi via SEO In Mumbai

Voice search is being adopted for a variety of purposes, and columnist Nate Dame makes the case that its influence on B2B decision-makers is growing as well. B2B marketers, be prepared! The post Voice search and SEO: Why B2B marketers need to pay attention now appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2sRSL2Q via SEO In Mumbai

Google's site speed tool now compares your site to your competitors' and tells you how many visitors your site is losing because of your load time. The post Google updates its mobile Test My Site tool with more competitive analysis appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2tkZnaU via SEO In Mumbai

Hitting the search conference circuit this year? Columnist Dave Davies has tips and advice for making the most of the experience. The post Surviving and thriving at an SEO conference appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2uiAHg6 via SEO In Mumbai

The new design is simpler to use, more visually appealing and offers more content and context. The post Google News gets a cleaner look, new features to make it ‘more accessible’ appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2sYNWmO via SEO In Mumbai

SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration, and workflow rights and roles. How do you decide which one is right for your organization? MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the […] The post Thinking about an SEO platform? We compare 13 leading vendors appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2ueO9lh via SEO In Mumbai

Columnist Ryan Shelley explains why a good site structure can be highly beneficial for your search engine optimization efforts -- and your users. The post The SEO benefits of developing a solid site structure appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2udCTFV via SEO In Mumbai

Did you notice changes in your Google organic search traffic or rankings? There may have been a serious Google algorithm update. The post Google algorithm update may be rolling out since June 25 appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2sX6mo3 via SEO In Mumbai

Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and sleeker. Isn’t it time for client reports to become smarter, faster and sleeker, too? If I can automate my pizza order, why can’t I automate a better client report? Compelling client […] The post Meet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the future appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2shxQ5W via SEO In Mumbai

The fine is much larger than expected and sets a worrying precedent for the company as it faces future cases. The post EU slaps Google with $2.7 billion antitrust fine appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2scLL1V via SEO In Mumbai

Posted by lkolowich You just ran what you thought was a really promising conversion test. In an effort to raise the number of visitors that convert into demo requests on your product pages, you test an attractive new redesign on one of your pages using a good ol’ A/B test. Half of the people who visit that page see the original product page design, and half see the new, attractive design. You run the test for an entire month, and as you expected, conversions are up — from 2% to 10%. Boy, do you feel great! You take these results to your boss and advise that, based on your findings, all product pages should be moved over to your redesign. She gives you the go-ahead. But when you roll out the new design, you notice the number of demo requests goes down. You wonder if it’s seasonality, so you wait a few more months. That’s when you start to notice MRR is decreasing, too. What gives? Turns out, you didn’t test that page long enough for results to be statistically significant. Because

Posted by rjonesx. It's not every day that I write about content. To be honest, it's probably a once-a-year kind of thing. I will readily admit that I'm a "links are king" kind of SEO, and have been since starting in this industry more than a decade ago. However, I do look over the fence from time to time to see if the grass is greener and, on occasion, I actually like what I see. Prior to joining Moz, I was a consultant at an agency like many of you reading this blog post. More often than not, one of the key concerns of my clients was what to write about. It seems that webmasters and business owners alike can easily acquire writer's block after trudging through the uninspiring task of turning a list of keywords into website copy. So where do you look when you have run out of words Numbers. Alright, stick with me here. I imagine for some of you the idea of poring over numbers to remedy writer's block would be like trying to stop a headache with a brick.

Google's content removal policy has been updated to include medical records. This goes on a very short list of content that Google will remove from search. The post Google now removing medical records from its search results appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2tBQFm8 via SEO In Mumbai

Posted by randfish Most SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there. In this Whiteboard Friday, Rand covers the tactics that will help your content get seen and shared by those with a wide and relevant audience. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about how to create content that is specifically influencer-targeted in order to earn the links and attention and amplification that you often need. Most SEO campaigns need 3 types of links: So it's the case that most SEO campaigns, as they're trying to earn the rankings that they're seeking, are trying to do a few things. You're trying to grow your overall Domain Authority . You're trying to get some specific keyword terms and phrases ranking on your site for

After much anticipation, Google Posts is finally available to all small businesses. The content will appear in both Google search and maps results. The post Google Posts now live for all Google My Business users appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2s0S5EP via SEO In Mumbai

As the search world evolves, so must your technical SEO audits. Columnist Aleyda Solis discusses some new items to add to your audits in order to stay current. The post 5 must-do technical SEO audit items in 2017 appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2t0n2gA via SEO In Mumbai

Enterprise survey shows big gap between awareness and execution. The post Survey: 43% of marketers say 75% of their content isn’t being consumed appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2sXYRQx via SEO In Mumbai

Posted by randfish I just finished reading Jan Schaumann's short post on Why Companies Should Pay for Their Employees to Attend Conferences . I liked it. I generally agree with it. But I have more to add. First off, I think it's reasonable for managers and company leaders to be wary of conferences and events. It is absolutely true that if your employees attend them, there will be costs associated, and it's logical for businesses to seek a return on investment. What do you sacrifice when sending a team member to an event? Let's start by attempting to tally up the costs: Lost productivity – Usually on the order of 1 to 4 days depending on the length of the event, travel distance, tiredness from travel, whether the team member does some work at the event or makes up with evenings/weekends, etc. Given marketing salaries ranging from $40K–$100K, this could be as little as $150 (~1 day's cost at the lower end) to $1,900 (a week's cost on the high end). Cost of