SEO Salman's Blog

2021 was a big year for Moz: we joined the Ziff Davis family , held our second all-virtual MozCon , added a technical SEO certification to Moz Academy, released new and improved guides for topics like  local SEO , link building , and Google Analytics , and launched exciting betas for Moz Pro — Performance Metrics and True Competitor .  We also published 186 posts on the Moz Blog this year, and as is tradition, it's time to look back at the most popular ones! You’ll find Whiteboard Friday episodes, technical SEO insights, search engine updates, and tips for analytics, among several other topics.  Enjoy this look-back, and have a safe and happy new year, Moz friends! See you in 2022.  *The top 25 Moz Blog posts published between January 1 - December 28, 2021, in order by pageviews generated during that timeframe. 1. 21 Smart Google SEO Tips Author: Cyrus Shepard | Published: January 8, 2021 Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO, includ

What a gift it is that local SEOs put hours of research into facets of our industry and then freely share their findings! Today, I’m going to bundle the most important recent local search marketing statistics and survey takeaways into a single gift basket, which you can draw from when you need to create a compelling narrative which clients can quickly understand, demonstrate the value of a particular campaign to bosses and co-workers in order to get buy-in on an initiative, or even just explain to mystified friends and family what you do for a living.  With sincere thanks to all the people cited in this column for your brilliant and useful work, here are my top local SEO stat picks that tell the story of our local SEO present and future. Local search and localism are going strong!  The stats Small Business Saturday 2021 saw record-high $23.3 billion spending in the US , with 70% of survey respondents saying American Express’ campaign inspires them to encourage their connection

There are over 22,600 software-as-a-service (SaaS) companies in the world right now, according to Crunchbase . On Capterra, there are more than 800 software categories. Research by Statista indicates that the market size of the SaaS industry has grown from $5.56 billion in 2008 to over $156 billion in 2020 . What do these figures show? It’s simple. The SaaS industry landscape is becoming more competitive by the day. To stay on top of your game as a SaaS business, you must identify the companies you're competing with from an SEO standpoint. That way, you’ll know the content strategies to focus on, the keywords to target, and the type of backlinks to acquire. In this post, you’ll learn three effective ways to do this quickly. Why care about your SEO competitors as a SaaS brand? If you don’t know your SEO competitors, you’re leaving so much on the table, while they occupy the top spots on the SERPs. 1. You can identify the top keywords they’re targeting and how they’re acquirin

Our top Whiteboard Friday episode of the year was originally published all the way back at the beginning of January! So much has happened in the marketing industry since then, but Cyrus’s 21 SEO tips for the year are still definitely smart, and these go way beyond the SEO basics . He's also included a bunch of helpful resources for your reference in the transcription below! How many of these were you able to implement throughout the past 12 months? Let us know on Twitter @Moz , and we’ll see you in 2022 with brand new episodes! Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard. Today, so glad that you can join us. We are talking about 21 smart Google SEO tips for 2021. We're getting ready for a new year, a new year of SEO strategies. These are 21 practical tips that you can implement that should, hopefully, move the needle on

Meet the One Rand Man, an average 30-something-year-old living in Cape Town, South Africa. As an architect, he’s living his best life, eating out at swanky restaurants, buying rounds of tequila shots for the whole table, and splurging on clothing of the highest quality. He rarely tracks his finances. But one day, he wakes up and realizes the more he makes, the more he spends on his extravagant lifestyle. He gets curious, so he orders his entire monthly salary to be paid in one rand coins. Yes, you heard that right. The One Rand Man is now on a quest to understand just how much he’s spending in hopes that he’ll spend less by using coins to purchase everything. Sanlam Life Insurance took on his social experiment as a marketing tactic to teach people how to better manage their money and make smarter financial decisions. And this story blew up — we’re talking thousands of hits on Youtube and plenty of positive publicity. This B2C business used the One Rand Man’s story to educate consume

 The majority of surveyed consumers say that about half of their searches have a local intent , while the other half of queries can be satisfied with remote solutions. On either side of the chess board are businesses hoping Google will surface them fairly for appropriate keywords.  SEOs and marketers hear both sides of what can sometimes sound like a battle, with clients of multiple models rarely satisfied with the SERPs.   Meanwhile, the last two years have so blurred the lines of intent and fulfillment that it can start to feel rather vague at the agency level where a client falls within all of these possible identity categories:  Local and independent/small Local and part of a chain Brick-and-mortar with in-store transactions only Brick-and-mortar with digital shopping/delivery SAB with or without online transactions Solely virtual and independent/small Solely virtual national brand National brand that was virtual but is now showrooming or opening physical