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Showing posts from December, 2015

Organic Food For Thought: Our Top All Things SEO Columns For 2015

What types of content were search engine optimization (SEO) professionals hungry for this past year? Our most read SEO columns covered topics ranging from Google developments to JavaScript crawling to mobile search — and more! The post Organic Food For Thought: Our Top All Things SEO Columns For 2015 appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1Tpu3LM via SEO In Mumbai

Related Questions Grow +500% in 5 Months

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Posted by Dr-Pete Earlier this year, Google rolled out the Related Questions feature (AKA "People Also Ask"). If you haven't seen them yet, related questions appear in an expandable box, mixed in with organic results. Here's an example from a search for "Samsung Galaxy S6": If you click on any question, it expands into something that looks like a Featured Snippet: Currently, Related Questions can occur in packs of between 1–4 questions and answers. Here's an example of a box with only one question, on a search for "lederhosen": Once expanded, a typical answer contains a machine-generated snippet, a link to the source website, and a link to the Google search for the question. How common are related questions? We started tracking Related Questions in late July on the MozCast 10K, where they originally appeared on roughly 1.3% of queries. Keep in mind that the MozCast set tends toward commercial queries, and the absolute percentage may no

5 Essential Search Trends That Will Impact Online Revenue In 2016

What will search marketers need to focus on in the coming year to stay ahead of the curve? Columnist Jim Yu explores five trends to keep an eye on. The post 5 Essential Search Trends That Will Impact Online Revenue In 2016 appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1NU2iad via SEO In Mumbai

No-Hype SEO: A Realistic Formula To Making SEO Work For Your Business, Part 1

Looking to simplify your SEO efforts? Columnist Daniel Faggella has a simple formula for putting together an SEO regimen that will achieve results. The post No-Hype SEO: A Realistic Formula To Making SEO Work For Your Business, Part 1 appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1QXMyZM via SEO In Mumbai

How [and Why] to Build a Booming Facebook Group

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Posted by ryanwashere Over the last 2 months, I've driven well over 6,000 organic Facebook visits to my site . It's not coming from a Facebook Page; it's coming from a Facebook Group . Several months ago I started my own Group, Digital Marketing Questions — this week we hit 3,000 active, engaged, spam-free members. In this post, I'm going to retrace my steps and tell you exactly how to build your own Facebook Group. What are the benefits of building a Facebook Group? Before I tell you how to build one , I quickly need to talk about why you should build one . Facebook might not be "cool," but it's crazy effective All the kids left Facebook years ago for Instagram (now Snapchat) and a number of businesses gave up on Facebook marketing efforts when "organic reach" plummeted. Despite this, there are still hundreds of millions of users still on Facebook. In fact, Mark Zuckerberg posted a status a couple of months ago stating that for

Authoritative Links: Search Engine Land’s 10 Top Link Week Columns Of 2015

Though naysayers continue to predict the death of link building, it's still going strong. Check out our most widely read link building columns from the past year. The post Authoritative Links: Search Engine Land’s 10 Top Link Week Columns Of 2015 appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1mKX5e8 via SEO In Mumbai

Google NCR (No Country Redirection) Feature Stop Working But Google May Bring It Back

Google keeps pulling away search features, but the removal of the google.com/ncr feature might be a mistake. The post Google NCR (No Country Redirection) Feature Stop Working But Google May Bring It Back appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1PsOpEv via SEO In Mumbai

Case Study: How Switching Tools Increased Email Reply Rates by 187% in 1 Month

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Posted by kelseyreaves The link building world is in a constant state of evolution. New tools are continually introduced to the market, with SEOs ready to discover what works best. Our outreach team at Modernize recently found ourselves in this position. In need of a new email automation service, we were eager to explore and test out new tools to see what improved our overall outreach system. Modernize is in the home improvement space, and we focus heavily on energy efficiency and green living — thus, we target lots of green blogs, solar websites, etc. Our aim at Modernize is to be a resource for homeowners and provide quality content so homeowners can make informed decisions when it comes any home improvement project. When faced with this task of changing our email automation service, we were pleasantly surprised to come across a more effective tool. This recent switch drastically increased response rates and ultimately our number of attainable back links. In an effort to help othe

Giving Searchers a Reason to Prefer Your Brand - Whiteboard Friday

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Posted by randfish It's the season of giving, and that notion extends to search! Brand preferences have an almost tangible impact on several levels, from consumer affinity to a rankings boost on Google. In this holiday edition of our now-traditional White beard Friday, Rand explains why it's important to keep brand recognition at the forefront of your strategy, and offers up a framework on how to get started on giving searchers a reason to prefer your brand. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to the special Christmas edition of Whiteboard Friday. Now, whether you celebrate Christmas or not, my family is Jewish, at least ethnically, but we still love Christmas. We used to get a tree and presents and all that kind of stuff. But Merry Christmas to all those of you who celebrate religiously or non-religiously, and to all the rest of you, hopefully you're having a lovely and

Dear Santa: An SEO Wish List

'Twas the day before Christmas, and here on the site, Patrick Stox reveals what SEOs want from Santa tonight! The post Dear Santa: An SEO Wish List appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1U6U3LO via SEO In Mumbai

'Twas the Night Before Christmas... Moz-Style

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Posted by FeliciaCrawford ‘Twas the night before Christmas, when all throughout Moz Not a laptop was whirring, the office on pause. The colorful Great Wheel spun slow on the pier, Downtown Seattle alive with good cheer. The Moz Dogs were nestled at home in their beds, Dreams of dropped tacos alive in their heads. And I, staying late to write on the blog, Had just closed my MacBook, and downed my eggnog. Whence from down the hall came a soft pitter-patter; I arose from my desk to spy what was the matter. Peering ‘round corners, obscured by the dark, Though I couldn’t see who, something gave a small bark. Then, lit by the glow of some USB lights, To my eyes did appear a confusing sight. With a fuzzy red cap and Muppet-like paws, Lettie Pickles the Moz Dog looked like...Santa Claus? Though smaller in stature, with pointier teeth, Her red hat the colorful glow did enwreathe. With a very stuffed sack and a beard mighty thick, No way to deny, she looked just like St. N