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Showing posts from July, 2019

Empathetic Consulting: 3 Things to Remember When Working With Other Teams

9 Tips to Integrate Organic, Paid, and Content - Whiteboard Friday

The ABCs of Video Content: How to Build a Video Marketing Strategy

The Ultimate Guide to SEO Meta Tags

Posted by katemorris Editor's note: This post first appeared in April of 2017, but because SEO (and Google) changes so quickly, we figured it was time for a refresh! Meta tags represent the beginning of most SEO training, for better or for worse. I contemplated exactly how to introduce this topic because we always hear about the bad side of meta tags — namely, the keywords meta tag. One of the first things dissected in any site review is the misuse of meta tags, mainly because they're at the top of every page in the header and are therefore the first thing seen. But we don't want to get too negative; meta tags are some of the best tools in a search marketer's repertoire. There are meta tags beyond just description and keywords , though those two are picked on the most. I've broken down the most-used (in my experience) by the good, the bad, and the indifferent. You'll notice that the list gets longer as we get to the bad ones. I didn't get to cover all o

How to Boost Content Linkability Without Wasting Your Marketing Budget

Aren't 301s, 302s, and Canonicals All Basically the Same? - Best of Whiteboard Friday

MozCon 2019: Everything You Need to Know About Day Three

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Posted by KameronJenkins If the last day of MozCon felt like it went too fast or if you forgot everything that happened today (we wouldn't judge — there were so many insights), don't fret. We captured all of day three's takeaways so you could relive the magic of day three.  Don't forget to check out all the photos with Roger from the photobooth! They're available here in the MozCon Facebook group. Plus: You asked and we delivered: the 2019 MozCon speaker walk-on playlist is now live and available here for your streaming pleasure.  Cindy Krum— Fraggles, Mobile-First Indexing, & the SERP of the Future  If you were hit with an instant wave of nostalgia after hearing Cindy's walk out music, then you are in good company and you probably were not disappointed in the slightest by Cindy’s talk on Fraggles. First learning of the day: Fraggles. Fragment + Handles. A piece of information and an anchor that scrolls directly to the information on the page @Suzzi

The Real Impact of Mobile-First Indexing & The Importance of Fraggles

MozCon 2019: Day Two Learnings

MozCon 2019: The Top Takeaways From Day One

How to Target Featured Snippet Opportunities — Best of Whiteboard Friday

How to Make the Most of MozCon (and Stay Motivated Once it's Over)

New Things I’ve Learned About Google Review Likes

How to Make a Technical SEO Recommendation - Whiteboard Friday

How To Talk to Your Clients in a Language They Understand

How to Set up a Well-Integrated Effective Link Building Campaign

All Links are Not Created Equal: 20 New Graphics on Google’s Valuation of Links