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Showing posts from December, 2016

4 steps to make your organic listings more effective

How can you improve your organic search results? Columnist Jason Decker outlines four basic steps to make your listings more compelling to searchers and prospects. The post 4 steps to make your organic listings more effective appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2iN3unp via SEO In Mumbai

Paradigm shift: Has Google suspended defamation removals?

Columnist Chris Silver Smith takes a look at what could be a recent policy shift in Google's longstanding informal policy of granting court-ordered defamation removal requests. The post Paradigm shift: Has Google suspended defamation removals? appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2hClB3l via SEO In Mumbai

How to Craft a Remarkable SEO Strategy for 2017 - Whiteboard Friday

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Posted by randfish From understanding the big-picture search trends to making sure your SEO goals jive with your CEO's goals, there's a lot to consider when planning for 2017. Next year promises to be huge for our industry, and in today's Whiteboard Friday, Rand outlines how to craft a truly remarkable SEO strategy to help you sail through 2017. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to this special New Year's edition of Whiteboard Friday. I hope you have all had a wonderful holiday season and are about to have a wonderful New Year's. This week, we're going to chat about how you can have a remarkable, amazing SEO strategy in 2017. The first thing I'm actually going to start with is not the broad-spectrum, strategic picture, which we talked a little bit here on Whiteboard Friday about, and I'll reference some of those, but is actually understanding some o

SEO in 2017: Seizing opportunity, evangelizing success, achieving overarching growth

Columnist Jim Yu contends that to succeed in 2017, brands will need to coordinate organic and paid search marketing disciplines and understand how they can work together to build the relationship with customers. The post SEO in 2017: Seizing opportunity, evangelizing success, achieving overarching growth appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2hzqPwO via SEO In Mumbai

Organic Search Party: Our Top SEO Columns of 2016

Which stories got the SEO community fired up this year? Check out Search Engine Land's top "All Things SEO" and "Link Week" columns of 2016 to find out! The post Organic Search Party: Our Top SEO Columns of 2016 appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2hwk9xG via SEO In Mumbai

Google launches a new look for recipes in the mobile search results

Google launched a new way to find new recipes for your New Years feast. The new recipe results are seen on mobile search. The post Google launches a new look for recipes in the mobile search results appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2hz83Wh via SEO In Mumbai

What you’re missing with SEO that will make a world of difference

While long-term efforts are SEO mainstays, contributor Julian Connors suggests more short-term reactive strategies can also have significant rankings impact. The post What you’re missing with SEO that will make a world of difference appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2hziokS via SEO In Mumbai

Is Google’s AMP carousel working? (Or, SEO insights from Kanye West)

Publishers are asking questions about the effectiveness of Google’s AMP carousel. Columnist Barb Palser analyzed 235 million AMP search impressions to find answers. The post Is Google’s AMP carousel working? (Or, SEO insights from Kanye West) appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2idYXv0 via SEO In Mumbai

How to Improve Your Site's Performance When Using GIFs

Google Search Console warns of nonsecure collection of passwords with upcoming Chrome browser release

Have a login form on an HTTP URL? You will need to switch it to an HTTPS URL if you want to avoid security warnings in Chrome in January. The post Google Search Console warns of nonsecure collection of passwords with upcoming Chrome browser release appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2ibf0tL via SEO In Mumbai

Hunting Down SERP Features to Understand Intent & Drive Traffic - Next Level

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Posted by jocameron Welcome to the seventh installment of our educational Next Level series! In our last episode, Jo showed us how to better optimize our sites when we think we've done it all (but still aren't ranking). This time around she's giving us the tools and the knowledge to finally capture ourselves a SERP feature. Read on and level up! Are you within striking distance of traffic-bumping SERP features? The content on your freakin' awesome site better be targeting the intent of the searcher. People of the world want different types of content depending on what they search. If you get this right, your content will earn the engagement signals that tell search engines you’re fighting the good fight. The stakes are even higher now. Not only are you battling it out in the organic results, but there are attention-grabbing features that draw clicks away from organic results. But, hey now, chin up! You can use these features to focus on keywords with higher opp

Google’s top results for “Did the Holocaust happen” now expunged of denial sites

Several days after Google put an search ranking change into place, the first page of results for “did the holocaust happen” now appears to be entirely free of denial sites. The algorithm change happened earlier this week. As we covered, it caused the Stormfront denial site that was ranking tops for that search to slip to the […] The post Google’s top results for “Did the Holocaust happen” now expunged of denial sites appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2in8d33 via SEO In Mumbai

SEO in 2017: Mobile optimization as a competitive advantage

Even many of the titans of the internet could do with a bit of optimization of their mobile sites. Contributor Marcus Miller offers a comprehensive view of how to ensure you're making the most of the opportunity to forge ahead. The post SEO in 2017: Mobile optimization as a competitive advantage appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2ikrtOH via SEO In Mumbai

Exchanging More Value with Contributors to Your Content and Community Efforts - Whiteboard Friday

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Posted by randfish At risk of sounding cliché, we're right smack in the middle of the season of giving. And when it comes to giving, there's no better example in our industry space than the topic of communities. Moz itself is a great example: You — the reader, the commenter, the Q&A inquisitor, the subscriber — are what sustains and inspires us. What kind of value does your community add to your site, and how can you provide incentive and value to your site contributors, social media fans, and influencers? In today's Whiteboard Friday, Rand explores ten fresh, actionable strategies you can use to encourage and promote an exchange of value with your contributors to feed your content and community efforts. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This is a special White beard Friday edition of our show. We, of course, have the annua

Treat Yo'self: Warm Holiday Wishes from Moz!

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Posted by FeliciaCrawford In almost the blink of an eye, 2016 is coming to a close. And yet as fast as it went, this year absolutely brims with memories. Now that we're full-swing into the season of warm, fuzzy feelings and excruciatingly long lines at the store, the time is ripe to reflect back on all that's passed. And in classic Internet fashion, what better way to reflect than with a quick quiz? 1. So, how are you feeling about this year's wintry season (also known as Q4)? A. Fantastic! I've been listening to Neil Diamond's rendition of Walking in a Winter Wonderland since before Halloween. Pass the nog, please! ☃️ B. It's been tough. I miss Prince and Bowie and Leonard Cohen. 2016 can't end soon enough! C. My inbox is full to bursting and I've yet to wrap up that big project. Can we tack on a couple extra weeks? 2. When was the last time you took a vacation, even if it was just a cozy weekend alone with a good book? A. I'm on vacatio

How to budget for SEO

The importance of SEO is undeniable. So how much does a business have to pay to achieve results? This white paper from Rowe Digital goes deep into the three key components of a good SEO program that impact the pricing for a small, medium or large SEO program: 1) the analysis; 2) the setup; and […] The post How to budget for SEO appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2i2eJsv via SEO In Mumbai

7 things business owners fear (but shouldn’t) about SEO

From concerns about scam artists to misconceptions about measurement, the typical reasons for fear of SEO are many. But contributor Pratik Dholakiya contends there's much to gain by getting past your doubts. The post 7 things business owners fear (but shouldn’t) about SEO appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2hI9UqC via SEO In Mumbai

Google will change AMP display to make it easier to find & share publishers’ direct URLs

Change will be to the header in AMP content, expected in early 2017. The post Google will change AMP display to make it easier to find & share publishers’ direct URLs appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2iaij70 via SEO In Mumbai

Creating a Local SEO Welcome for New Neighbors and Travelers

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Posted by MiriamEllis In our ongoing quest for local prominence, are we leaving anybody out in the cold? For years, a fundamental message I’ve shared with almost every incoming local business client is that they need local SEO, specifically, because they need to be found on the web by local people. I’d estimate that 98% of everything our industry writes about is tied to this concept, and while this focus is sensible, today I’d like to highlight an underserved (but enormous) target local market: non-local people. Consider these statistics: According to the U.S. Census Bureau, 40,093,000 residents move annually — averaging 14.19% of the population. According to AAA, 35% of US families planned to take a vacation of 50+ miles in 2016. According to the Global Business Travel Association, Americans took an estimated 488.1 million business trips in 2015 — that’s 1.3 million work-related trips happening every day of the year. These numbers create a context in which there are lite

Link campaigns: Strategy development and review

Whether you're planning to pursue links in 2017 or continue an existing link-building project, columnist Andrew Dennis reminds us that December is an ideal month to review your link campaign strategy. The post Link campaigns: Strategy development and review appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2i5IZWu via SEO In Mumbai

Google AMP reports now differentiate between critical and non-critical errors

Google Search Console has upgraded the AMP error report to show which errors are causing your AMP content to not be indexed in Google. The post Google AMP reports now differentiate between critical and non-critical errors appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2hDPoYj via SEO In Mumbai

Australian appeals court rules Google did not defame man, reverses 2012 decision

A Melbourne appeals court said Google is not responsible for defamation of a man based on the images shown in the search results. The post Australian appeals court rules Google did not defame man, reverses 2012 decision appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2i5fa8G via SEO In Mumbai

Google’s results no longer in denial over “Did the Holocaust happen?”

Criticized for listing a Holocaust-denial site first, Google's results are finally changing -- but probably due to external factors. The post Google’s results no longer in denial over “Did the Holocaust happen?” appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2h6CmDz via SEO In Mumbai

Featured Snippets: From Start to Finish

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Posted by Dr-Pete You've been hearing a lot about featured snippets from us at Moz lately, including how they power answers on the latest technology wish-list item, Google Home . I hope by now that you understand the value of ranking "#0," but you might be left wondering where to start. How do you find questions, determine if they have featured snippets, and track them over time? I'm happy to say that, between Keyword Explorer and Moz Pro, we now have all of the tools you need to practically tackle featured snippets in a way that will be familiar for almost any SEO. This post takes you through the full featured snippet discovery and tracking cycle, from start to finish. Step 1 – Finding questions Finding question phrases that might trigger featured snippets is, first and foremost, a keyword research problem. So, let's fire up Keyword Explorer and check out some keywords for "seo." Click on "Keyword Suggestions" and you'll see a list li