SEO Salman's Blog

Key landing pages not performing as well as you'd hoped? Check out columnist Tom Demers' helpful guide to getting the most out of your best content. The post Squeezing More Value Out Of Your Most Important SEO Landing Pages appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1eGpv4n via SEO In Mumbai

Google's John Mueller tries to explain why the Panda 4.2 roll out is happening so slowly over months and months. The post Google: Panda 4.2 Is Rolling Out Slowly For Technical Reasons appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1DejFmI via SEO In Mumbai

Having large quantities of data at our fingertips is great, but having the relevant bits automatically delivered to us is even better. Columnist Ben Goodsell shows how to configure Google Analytics to automatically alert you to significant organic traffic changes. The post Proactive Alerts For SEO Reporting Using Google Analytics appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1MBJdwZ via SEO In Mumbai

Posted by randfish A single fantastic (or "10x") piece of content can lift a site's traffic curves long beyond the popularity of that one piece. In today's Whiteboard Friday, Rand talks about why those curves settle into a "new normal," and how you can go about creating the content that drives that change. For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about the linkbait bump, classic phrase in the SEO world and almost a little dated. I think today we're talking a little bit more about viral content and how high-quality content, content that really is the cornerstone of a brand or a website's content can be an incredible and powerful driver of traffic, not just when it initially launches but over time. So let's take a look. This is a classic li

Google has formally appealed France’s data protection authority’s order that Google to apply Right-to-Be-Forgotten (RTBF) removals to its global index. The Commission Nationale de l’informatique et des Libertés (CNIL) had protested Google’s Europe-only removal policy and threatened to fine the company €150,000 ($169,000) for failing to apply the rule on a worldwide basis. Previously Google […] The post Google Fights France To Prevent Globalization Of The Right-to-Be-Forgotten appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1MA81p9 via SEO In Mumbai

Call it one of the most eggregious examples of unintended consequences. The effort of the Spanish newspaper association and Spanish government to get Google to subsidize Spanish news publishers with a mandatory link tax (under the the guise of copyright fees) is a massive disaster — for publishers, for the Spanish internet and for innovation in […] The post Report: Spain’s Google Tax A Disaster For Newspapers, Internet Innovation appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1ODMnOo via SEO In Mumbai

Posted by jon.white We have launched a couple of new things in Moz Pro that we are excited to share with you all: Mobile Rankings and a Search Visibility score. If you want, you can jump right in by heading to a campaign and adding a mobile engine, or keep reading for more details! Track your mobile vs. desktop rankings in Moz Analytics Mobilegeddon came and went with slightly less fanfare than expected , somewhat due to the vast 'Mobile Friendly' updates we all did at super short notice (nice work everyone!). Nevertheless, mobile rankings visibility is now firmly on everyone's radar, and will only become more important over time. Now you can track your campaigns' mobile rankings for all of the same keywords and locations you are tracking on desktop. For this campaign my mobile visibility is almost 20% lower than my desktop visibility and falling; I can drill down to find out why Clicking on this will take you into a new Engines tab within your Keyword Ranking

Columnist Trond Lyngbø notes that the world is changing at an ever-quickening pace as a result of technology. Unfortunately, many businesses are slow to adapt — and this puts them at risk. The post Transform Your Thinking To Address Mounting Challenges In Your Online Business appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1JxQ6O3 via SEO In Mumbai

Can't get enough of those emojis? Bing is testing a virtual emoji keyboard to facilitate your emoji searches. The post Bing Wants You To Search In Emoji With New Emoji Keyboard appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1I4mlC6 via SEO In Mumbai

Trying to create compelling, linkable content for an e-commerce site? Columnist Stephan Spencer has some great ideas to get you inspired! The post How To Attract Killer Links For E-Commerce Sites appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1JvliNT via SEO In Mumbai

You had big dreams for your content marketing initiatives — but unfortunately they've fallen flat. Columnist Derek Edmond shows how to assess why your content marketing isn't positively impacting your SEO. The post What To Do When Content Marketing Fails To Improve SEO Performance appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1IKlbiN via SEO In Mumbai

Posted by Isla_McKetta Quick note: This article is meant to apply to teams of all sizes, from the sole proprietor who spends all night writing their copy (because they're doing business during the day) to the copy team who occupies an entire floor and produces thousands of pieces of content per week. So if you run into a section that you feel requires more resources than you can devote just now, that's okay. Bookmark it and revisit when you can, or scale the step down to a more appropriate size for your team. We believe all the information here is important, but that does not mean you have to do everything right now. If you thought ideation was fun, get ready for content creation. Sure, we've all written some things before, but the creation phase of content marketing is where you get to watch that beloved idea start to take shape. Before you start creating, though, you want to get (at least a little) organized, and an editorial calendar is the perfect first step. Edito

Google sends mass notifications warning that blocking CSS or Javascript can result in suboptimal rankings. The post Google Search Console Warnings Issued For Blocking JavaScript & CSS appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1HYIlhW via SEO In Mumbai

Columnist Chris Liversidge reminds us that it getting buy-in from clients or the C-Suite often depends on your ability demonstrate the value of your recommendations in terms of revenue. The post Calculating SEO Impact To Get Things Done appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1D5P9eP via SEO In Mumbai

Bing says the drop in organic traffic you see in your analytics might be related to their HTTPS migration. Expect the drop to continue as they push more searchers over encrypted search. The post Bing: The Drop In Organic Referrals Due To Bing’s Search Encryption Roll Out appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1LT5BSr via SEO In Mumbai

Posted by Dr-Pete It's been another wild year in search marketing. Mobilegeddon crushed our Twitter streams, but not our dreams, and Matt Cutts stepped out of the spotlight to make way for an uncertain Google future. Pandas and Penguins continue to torment us, but most days, like anyone else, we were just trying to get the job done and earn a living. This year, over 3,600 brave souls, each one more intelligent and good-looking than the last, completed our survey. While the last survey was technically "2014", we collected data for it in late 2013, so the 2015 survey reflects about 18 months of industry changes. A few highlights Let's dig in. Almost half (49%) of our 2015 respondents involved in search marketing were in-house marketers. In-house teams still tend to be small – 71% of our in-house marketers reported only 1-3 people in their company being involved in search marketing at least quarter-time. These teams do have substantial influence, though, with 86% rep

Learn how reviews can help drive SEO traffic and revenue. The post Reduce Cart Abandonment and Increase Revenue with Customer Reviews- July 29 Webcast appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1fABCAP via SEO In Mumbai

Google says goodbye to the Autocomplete API, which may impact your favorite keyword tool. The post Google To Shut Down Autocomplete API On August 10th appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1D1XTm7 via SEO In Mumbai

Posted by Isla_McKetta "How can I learn SEO?" is a deceptively simple question. The standard approach is to attempt to appeal to anyone who's interested in SEO without any idea of your previous experience or the actual reasons you want to learn SEO. That's fun. Especially the part about weeding through tons of information that might not even apply to what you want to learn. So let's fix that. This guide is written to help you choose your own SEO adventure. If you know very little about SEO and just want to learn enough to impress your CMO, start at the beginning and stop when you feel like you understand enough concepts. Or if you've been doing SEO for years but need a brush up on the latest tips and tricks before impressing a potential client or employer, there's a path for you too. Be sure to follow the links. They refer you to resources that are much more in-depth than we could reproduce in one post. First choose your character SEO Newbie You may