SEO Salman's Blog

Google is testing a way to speed up your web page speed for slow connections from their mobile search results. Yes, you can opt out. The post Google Testing Faster & Lightweight Mobile Search & Optimizing Your Web Page For Slow Connections appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1Q3b0pk via IFTTT

It can be challenging to implement the hreflang attribute correctly on multilingual and multinational websites. Columnist Aleyda Solis illustrates the most frequently-made errors. The post Auditing Hreflang Annotations: The Most Common Issues & How To Avoid Them appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1Irs5Ha via IFTTT

In an effort to increase SEO sales, Expedia tests adding Emoji characters to some of their page title tags. The post Expedia Adds Emoji Hotel To Their Title Tags To Increase Click Through Rates In Google appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1zgielz via IFTTT

Posted by ronell-smith If you think creating content for boring industries is tough, try creating content for an expensive product that'll be sold in a so-called boring industry. Such was the problem faced by Mike Jackson, head of sales for a large Denver-based company that was debuting a line of new high-end products for the fishing industry in 2009. After years of pestering the executives of his traditional, non-flashy company to create a line of products that could be sold to anglers looking to buy premium items, he finally had his wish: a product so expensive only a small percentage of anglers could afford them. What looked like being boxed into a corner was actually part of the plan. When asked how he could ever put his neck on the line for a product he'd find tough to sell and even tougher to market, he revealed his brilliant plan. "I don't need to sell one million of [these products] a year," he said. "All I need to do is sell a few hundred thous

Yet another user interface being tested in the Google Mobile search results... The post Google Mobile Search Tests Colored Dots In Result Snippets appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1JSZatQ via IFTTT

A new study analyzes how searchers type in queries by looking at the query format and query length. The post Study: Searchers Use Question Formats 27% Of The Time appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1HZxw1h via IFTTT

Posted by kristihines If you are a Gmail user, you have likely received some emails that stand out from the rest with a call to action button within the subject line. If you've booked a flight recently, your airline may have sent you an email that includes an interactive way to view your travel plans. Similarly, Google Inbox app users might have seen emails that look like this. These calls to action are courtesy of Schema.org markup for email. Just like Schema.org markup for web pages helps web pages stand out in search results, Schema.org markup for emails helps certain emails stand out from the rest in your inbox. The goal of email markup is to allow people to take action on emails as quickly and simply as possible. For marketers, there are both pros and cons of this feature. In this post, we're going to look at the email markup options currently available, who can use it, and if it's worth it. Should you use email markup? Email markup is currently available fo

Google Now, Google’s predictive search tool, is continuing to grow. The company has announced that 70 additional apps have been added, including those from Zipcar, Spotify, ABC News and restaurant bill payment through OpenTable. Google shared the news in a blog post today. Examples of how all the new cards, as well as old ones, […] The post Google Now Adds 70 New Apps, Including ABC News, Zipcar & OpenTable appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1OAixPj via IFTTT

Thus far it seems that Google's mobile friendly algorithm, commonly known as Mobilegeddon, has not been all that significant. The post Google’s Mobile Friendly Algorithm A Week Later: Was It Really Mobilegeddon? appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1OzMnTT via IFTTT

Columnist Purna Virji provides examples of visual aids which can help key stakeholders understand your SEO progress at a glance. The post SEO Reports Sending The C-Suite To Sleep? Bring Out The Graphs appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1Ej6o9h via IFTTT

Bing is testing showing recipe schema markup in the search results. The post Bing Testing Recipe Data In Search Snippets appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1Ij3K6k via IFTTT

Posted by Tom-Anthony The Web is an ever-diminishing aspect of our online lives. We increasingly use apps, wearables, smart assistants (Google Now, Siri, Cortana), smart watches, and smart TVs for searches, and none of these are returning 10 blue links. In fact, we usually don't end up on a website at all. Apps are the natural successor, and an increasing amount of time spent optimising search is going to be spent focusing on apps. However, whilst app search is going to be very important, I don't think it is where the trend stops . This post is about where I think the trends take us—towards what I am calling "Data-Driven Search". Along the way I am going to highlight another phenomenon: "Compound Queries". I believe these changes will dramatically alter the way search and SEO work over the next 1-3 years, and it is important we begin now to think about how that future could look. App indexing is just the beginning With App Indexing Google is moving bey

We SEOs can sometimes get a bit overzealous when disavowing links. Columnist Glenn Gabe outlines his process for carefully reviewing your disavow file to ensure that strong domains haven't been added in error. The post When Disavowing Links At The Domain Level, Don’t Let Your Machete Turn Into A Guillotine appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1GoT29M via IFTTT

Posted by Dom-Woodman Listings sites have a very specific set of search problems that you don't run into everywhere else. In the day I'm one of Distilled's analysts, but by night I run a job listings site, teflSearch. So, for my first Moz Blog post I thought I'd cover the three search problems with listings sites that I spent far too long agonising about. Quick clarification time: What is a listings site (i.e. will this post be useful for you)? The classic listings site is Craigslist, but plenty of other sites act like listing sites: Job sites like Monster E-commerce sites like Amazon Matching sites like Spareroom 1. Generating quality landing pages The landing pages on listings sites are incredibly important. These pages are usually the primary drivers of converting traffic, and they're usually generated automatically (or are occasionally custom category pages) . For example, if I search " Jobs in Manchester ", you can see nearly every result

Was Reddit the biggest loser? Early results say yes, while TV Tropes and Entertainment Tonight are seen as winners. The post Are These The Winners & Losers Of Google Mobilegeddon? appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1DmBF7k via IFTTT

Google search now better communicates with your Android phone for taking notes, setting alarms, finding your phone and getting directions. The post Google Action Cards For Android & Search Integration appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1OlkAX7 via IFTTT

Bing is now providing long form answers taken from third-party web sites. The post Bing Providing Detailed Answers From Third-Party Web Sites Like Google appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1Grudzk via IFTTT

Google is a self-serving publicly traded company. Columnist Nate Dame investigates why that makes delighting users and influencing brand preference the only viable cornerstones of SEO. The post Cut The Crap: The Real Reason Delighting Users Is Fundamentally The Only SEO Strategy appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1bAI6hL via IFTTT

Google's John Mueller confirmed the mobile friendly algorithm is rolling out and is actually completely live at some data centers. The post Google Confirms Mobile Friendly Algorithm Roll Out Completely Live In Some Data Centers appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1yWfn16 via IFTTT

Are you an Android developer who has apps with App Indexing enabled? Google wants you to beta test some new features. The post Google Wants Beta Testers For New App Indexing Features appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1boaHpM via IFTTT

Posted by randfish Many SEOs are frustrated by the ever-expanding repertoire of answer boxes and results from the Knowledge Graph on Google's SERPs. One thing we can be sure of is that they're not going away anytime soon, so in today's Whiteboard Friday, Rand offers some strategic advice (as well as several tactics) for getting SEO value from those SERPs, and even from those boxes. For reference, here's a still of this week's whiteboard. Click on it to open a high-resolution image in a new tab! Howdy, Moz Fans! ...and welcome to another edition of Whiteboard Friday. This week we're talking about the rich answers, instant answers, direct answers, whatever you want to call them, that Google and Bing are providing in search results, that are taking away a lot of clicks from those search results that people look for. 4 Types of challenging results I think the big four that SEOs are concerned about are what I'm going to walk through first, and then we

Does call tracking harm local SEO? The answer is a resounding no. This 30-page guide to SEO and call tracking outlines 7 ways to implement call tracking without harming SEO and explains how not to use call tracking. Get your copy now. The post SPONSOR MESSAGE: The Authoritative Guide to Call Tracking and Local SEO appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1Hx45BZ via IFTTT

Is Google's Search Queries report missing in Google Webmaster Tools? You may be part of a test where you are seeing the new Search Analytics report. The post Google’s Search Analytics Report Now Live For More Webmaster Tools Users appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1HqBSy3 via IFTTT

Posted by Dr-Pete Even clinging to the once towering bridge, the only thing Kayce could see was desert. Yesterday, San Francisco hummed with life, but now there was nothing but the hot hiss of the wind. Google’s Mobilegeddon blew out from Mountain View like Death’s last exhale, and for the first time since she regained consciousness, Kayce wondered if she was the last SEO left alive. We have a penchant for melodrama, and the blogosphere loves a conspiracy, but after weeks of speculation bordering on hysteria, it’s time to see what the data has to say about Google’s Mobile Update . We’re going to do something a little different – this post will be updated periodically as new data comes in. Stay tuned to this post/URL. If you watch MozCast , you may be unimpressed with this particular apocalypse: Temperatures hit 66.1°F on the first official day of Google's Mobile Update (the system is tuned to an average of 70°F). Of course, the problem is that this system only measures desktop