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Showing posts from January, 2015

7 Ways To Use Splunk For Technical SEO

Contributor Eli Schwartz recommends several ways to use Splunk, a tool which can help users derive actionable insights from server logs and other machine data. The post 7 Ways To Use Splunk For Technical SEO appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/15P2LLz via IFTTT

Quality Content Factors: A List That’s Actually Helpful

We’re all chasing “quality content,” but what does that actually look like? Columnist Nate Dame explores 20 concrete characteristics of great content. The post Quality Content Factors: A List That’s Actually Helpful appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1zzrwJa via IFTTT

7 Essential Quality Metrics For Evaluating Publishers For Guest Blogging

Guest blogging may not be a great link building strategy anymore, but columnist Jayson DeMers reminds us that it's still a valuable tactic. The post 7 Essential Quality Metrics For Evaluating Publishers For Guest Blogging appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1zyweab via IFTTT

5 Essential SEO Techniques To Master In 2015

SEO has truly come into its own as a marketing channel, but columnist Jim Yu argues that that doesn't mean we should rest on our laurels. The post 5 Essential SEO Techniques To Master In 2015 appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1zpL0A4 via IFTTT

Google Mobile Search Descriptions Now Say If You’re Blocking Google

Yet another reason not to block JavaScript, CSS, etc from Google. It may negatively impact your snippet in the mobile search results now. The post Google Mobile Search Descriptions Now Say If You’re Blocking Google appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/18oMyy4 via IFTTT

Google Seeking Testers For Search Queries Report In Webmaster Tools

Google is working on a new search queries report in Google Webmaster Tools. Do you want to test it out? read on... The post Google Seeking Testers For Search Queries Report In Webmaster Tools appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1JWdjpp via IFTTT

Video Of Matt Cutts Talking About The Early Days At Google

Miss hearing from Google's Matt Cutts? Here is a 34 minute video of him giving a talk at UNC Chapel Hill the other week. The post Video Of Matt Cutts Talking About The Early Days At Google appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1Lbu6bs via IFTTT

Stop Procrastinating: It’s Time To Address Mobile SEO

Columnist Janet Driscoll Miller explains how to evaluate your mobile performance in organic search so that you can make the case for investing in mobile. The post Stop Procrastinating: It’s Time To Address Mobile SEO appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1xDsk9N via IFTTT

Bing Also Testing Google’s Search Design Interface

Days after Yahoo was caught testing a Google search design interface, Bing is also caught testing it. The post Bing Also Testing Google’s Search Design Interface appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1Ew0nVV via IFTTT

Right To Be Forgotten: Google Tells Europe It Won’t Scrub Global Index

European privacy regulators continue to push for an extension of The Right to Be Forgotten (RTBF) to the entire Google index, globally. However Google for the time being has taken the position that it will not remove RTBF results from Google.com. That was reiterated this week by David Drummond, the company’s Chief Legal Officer. He’s […] The post Right To Be Forgotten: Google Tells Europe It Won’t Scrub Global Index appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/15tHMhc via IFTTT

Google Ventures-Backed RetailMeNot Climbs Out Of Its Google Penalty

What changes did RetailMeNot make to recover from the Google Panda algorithm? It is unclear but their rankings did bounce back. The post Google Ventures-Backed RetailMeNot Climbs Out Of Its Google Penalty appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/15tB2jb via IFTTT

What Time Is The State Of The Union? White House Uses SEO To Spread The Word

President Barack Obama will deliver his 2015 State of the Union at 6pm PT tonight. If you didn’t know the time, you might turn to Google or Bing for an answer. And there, the White House hopes to inform you through a special post it made to rank for that query. Right now, the State […] The post What Time Is The State Of The Union? White House Uses SEO To Spread The Word appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1Bc56uR via IFTTT

Report: 2014 Was A Bad Year For Lyrics Sites In Google

2014 was a bad year for lyrics web sites in Google, with 2015 looking to be even worse for this niche. The post Report: 2014 Was A Bad Year For Lyrics Sites In Google appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1yFj0Id via IFTTT

Making Customer Support Part Of Your SEO Program

There's been a lot of discussion around breaking down silos within marketing departments, and columnist Casie Gillette notes the benefits of breaking down inter-departmental barriers as well. The post Making Customer Support Part Of Your SEO Program appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1ylDt2F via IFTTT

Bing Tests New News Card That Expands

Check out this neat new Bing Search test, where you can expand to see more news related content in the Bing search results. The post Bing Tests New News Card That Expands appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1Elr4ga via IFTTT

How To Present Your SEO Plan

Are you preparing to present your 2015 SEO strategy to the C-suite in the coming weeks? If so, columnist Chris Marentis has some advice for this and any presentation. The post How To Present Your SEO Plan appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1IYrhIN via IFTTT

Google Sending Mobile Usability Warnings To Huge Number Of Webmasters

Google sending notifications to webmasters with sites that are not mobile friendly. Is this a sign of a new mobile algorithm coming soon? The post Google Sending Mobile Usability Warnings To Huge Number Of Webmasters appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1uj1NCM via IFTTT

Yahoo Search Testing Google’s Search Results Design?

Is Yahoo copying Google's search results design? Here is a test Yahoo Search interface which looks just like Google's search results page. The post Yahoo Search Testing Google’s Search Results Design? appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/15kVsvi via IFTTT

Google’s Knowledge Graph May Show For 1/4th Of All Search Queries

Google's Knowledge Graph shows for about 25% of all Google queries, which can pose a threat to the publishers who are the source of much of that data. The post Google’s Knowledge Graph May Show For 1/4th Of All Search Queries appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1x9J1t3 via IFTTT

Oh SEO, Where Did You Go (Wrong)?

Columnist Jenny Halasz loves the SEO community enough to administer a slap on the wrist when she thinks things are going awry. The post Oh SEO, Where Did You Go (Wrong)? appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1sCQVi8 via IFTTT

Google Knowledge Graph Now Showing Social Profiles For Brands

The social profile links within the knowledge graph box on Google now is supported for corporate brands. The post Google Knowledge Graph Now Showing Social Profiles For Brands appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1CbauxG via IFTTT

Google History Added A Section For Your Google Now Cards

Check your Google Now Card history in your Google Web History section. The post Google History Added A Section For Your Google Now Cards appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1APXQVs via IFTTT

My 4 New Year’s Resolutions For A New Year Of SEO

What are your SEO resolutions for 2015? Columnist Erin Everhart shares hers. The post My 4 New Year’s Resolutions For A New Year Of SEO appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1BpEbx0 via IFTTT

SPONSOR MESSAGE: New Partnership Opportunities with Page One Power

Page One Power is now offering new partnership programs to eligible agencies. Link building is difficult and time consuming, but it’s essential to SEO success. Put our expertise to work for you through one of our two partnership opportunities that offer exclusive benefits. Find out more about White Label and Referral partnerships here – http://ift.tt/1tGyB2A. The post SPONSOR MESSAGE: New Partnership Opportunities with Page One Power appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1DVbabU via IFTTT

Target’s Mobile Site Shows The Value Of An SEO Spring Clean (Sorry, Target!)

Columnist Chris Liversidge gets back to basics by taking a look at how to tackle a common SEO problem: duplicate content. The post Target’s Mobile Site Shows The Value Of An SEO Spring Clean (Sorry, Target!) appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1Ce7oct via IFTTT

Local Search Expert Quiz: How Much Do You Know about Local SEO?

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Posted by Cyrus-Shepard How big is local SEO? Our latest Industry Survey revealed over 67% of online marketers report spending time on local search. We've witnessed demand for local SEO expertise grow as Google's competitive landscape continues to evolve. Last year, Moz introduced the SEO Expert Quiz , which to date over 40,000 people have attempted to conquer. Today, we're proud to announce the Local Search Expert Quiz . Written by local search expert Miriam Ellis , the quiz contains 40 questions and only takes less than 10 minutes to complete. Ready to get started? When you are finished, we'll automatically score your quiz and reveal the correct answers. <a href="http://ift.tt/14u9Sbf">View Survey</a> Rating your score Keep in mind the Local Search Expert Quiz is just for fun . That said, we've established the following guidelines to help judge your results. 0-39% Newbie : Time to study up on your citation data! 40-59% Beginner : Good j

Google Doesn’t Know When Super Bowl 2015 Starts (Yet!)

Why hasn't Google provided the correct answer for the Super Bowl start time when year-after-year, it has been an issue for them? The post Google Doesn’t Know When Super Bowl 2015 Starts (Yet!) appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1A8qD4P via IFTTT

Google Now Bugs Remove Cards From Users While Google Now Tests Custom Background Themes

Google Now has a bug where informational cards are not being displayed to some users. Plus, Google Now is testing geographically relevant background themes. The post Google Now Bugs Remove Cards From Users While Google Now Tests Custom Background Themes appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1IuThkV via IFTTT

Google Link Removal Requests Climb To 345 Million In 2014

Torrent Freak study reveals the number of Google's takedown notices were up 75% from 2013. The post Google Link Removal Requests Climb To 345 Million In 2014 appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1BLuWoR via IFTTT

SPONSOR MESSAGE: New Partnership Opportunities with Page One Power

Page One Power is now offering new partnership programs to eligible agencies. Link building is difficult and time consuming, but it’s essential to SEO success. Put our expertise to work for you through one of our two partnership opportunities that offer exclusive benefits. Find out more about White Label and Referral partnerships here – http://ift.tt/1tGyB2A. The post SPONSOR MESSAGE: New Partnership Opportunities with Page One Power appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1BHeshx via IFTTT

Tool Overview: LinkRisk — Not Just For Detoxing Anymore

Link Week columnist Julie Joyce reviews the LinkRisk tool suite, which has added some useful capabilities you may not be aware of. The post Tool Overview: LinkRisk — Not Just For Detoxing Anymore appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1wjn0aL via IFTTT

So, The CTO Hates Your SEO Project…

Columnist Eric Enge shares his tips for working with a dev team that doesn't fully understand search engine optimization. The post So, The CTO Hates Your SEO Project… appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1Fa4mvF via IFTTT

Yahoo Search Still Offline After Bing Went Down Earlier Today

Outage seems to have hit around 2:30 pm ET. The post Yahoo Search Still Offline After Bing Went Down Earlier Today appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1wLjYv7 via IFTTT

Breaking The Glass Ceiling Of Search Through Acquisition

When you’re working on an SEO campaign within a particularly competitive niche, it can sometimes feel that for every step forward you take, your competitors are taking an extra two. This is particularly relevant when you come into a niche where there have been a select number of really powerful domains that have dominated the […] The post Breaking The Glass Ceiling Of Search Through Acquisition appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://ift.tt/1DaXWaL via IFTTT