SEO Salman's Blog

Posted by russangular Given this blog's readership, chances are good you will spend some time this week looking at backlinks in one of the growing number of link data tools. We know backlinks continue to be one of, if not the most important parts of Google's ranking algorithm. We tend to take these link data sets at face value, though, in part because they are all we have. But when your rankings are on the line, is there a better way to get at which data set is the best? How should we go about assessing these different link indexes like Moz , Majestic , Ahrefs and SEMrush for quality? Historically, there have been 4 common approaches to this question of index quality... Breadth : We might choose to look at the number of linking root domains any given service reports. We know that referring domains correlates strongly with search rankings, so it makes sense to judge a link index by how many unique domains it has discovered and indexed. Depth : We also might choose to look

Brand posts on Google+ will no longer be displayed in the Knowledge Graph cards, instead they'll be treated like all other social updates in the traditional search results. The post Google+ Brand Posts Have Been Stripped From Knowledge Graph Cards appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1U4GPB5 via SEO In Mumbai

SEO doesn't exist in a vacuum. Contributor Erin Everhart shares tips for getting other company stakeholders on board to achieve SEO success. The post SEO Can’t Always Get What It Wants — Or Can It? appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1GKlXF6 via SEO In Mumbai

Posted by Trevor-Klein In late 2013, we asked you all about your experience with the Moz Blog. It was the first time we'd collected direct feedback from our readers in more than three years—an eternity in the marketing industry. With the pace of change in our line of work (not to mention your schedules and reading habits) we didn't want to wait that long again, so we're taking this opportunity to ask you how well we're keeping up. Our mission is to help you all become better marketers, and to do that, we need to know more about you. What challenges do you all face? What are your pain points? Your day-to-day frustrations? If you could learn more about one or two (or three) topics, what would those be? If you'll help us out by taking this five-minute survey, we can make sure we're offering the most useful and valuable content we possibly can. When we're done looking through the responses, we'll follow up with a post about what we learned. Thanks, ever

Google still at 64%, while Bing holds on to the 20% share it reached in March. The post Virtually No Change In US Desktop Search Market Share According To ComScore’s May 2015 Report appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1KpRPWK via SEO In Mumbai

Posted by Casey_Meraz Competition in local search is fierce. While it's typical to do some surface level research on your competitors before entering a market, you can go much further down the SEO rabbit hole. In this article we will look at how you can find more competitors, pull their data, and use it to beat them in the search game. Since there are plenty of resources out there on best practices, this guide will assume that you have already followed the best practices for your own listing and are looking for the little things that might make a big difference in putting you over your competition. So if you haven't already read how to perform the Ultimate Local SEO Audit or how to Find and Build Citations then you should probably start there. Disclaimer: While it's important to mention that correlation does not mean causation, we can learn a lot by seeing what the competition has done. Some of the benefits of conducting competitive research are: You can really dive

Yahoo hopes to repeat the success of last year's Mozilla Firefox partnership, which grew its search share in the U.S. The post Yahoo Signs Deal With Oracle To Attract New Users Via Java Installs appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1FFGLNc via SEO In Mumbai

In light of Google's update to its pirate algorithm in October 2014, columnist Neil Patel explores its impact thus far. The post 9 Outcomes Of Google’s Pirate Algorithm: Should You Be Concerned? appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1IhMLCi via SEO In Mumbai

Columnist Tony Edward notes that Google has begun issuing penalties for improper implementation of structured data markup. If you're making use of structured data markup, here's how you can avoid getting slammed. The post Spammy Structured Markup Penalty & Recovery – Use Schema Markup With Caution! appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1GNIVyt via SEO In Mumbai

Posted by randfish A recent patent from Google suggests a new kind of influence in the rankings that has immense implications for marketers. In today's Whiteboard Friday, Rand discusses what it says, what that means, and adds a twist of his own to get us thinking about where Google might be heading. For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week let's chat about some things that Google is learning about web searchers and web surfers that may be impacting the rankings. I was pretty psyched to see a patent a few weeks ago that had been granted actually to Google, so filed a while before that. That patent came from Navneet Panda who, as many in the SEO space may remember, is also the engineer for whom Panda, the Panda Update from Google, is named after. Bill Slawski did a great analysis of the patent

Posted by amandaecking This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. I've been in and out of Google Analytics (GA) for the past five or so years agency-side. I've seen three different code libraries, dozens of new different features and reports roll out, IP addresses stop being reported, and keywords not-so-subtly phased out of the free platform. Analytics has been a focus of mine for the past year or so—mainly, making sure clients get their data right. Right now, our new focus is closed loop tracking, but that's a topic for another day. If you're using Google Analytics, and only Google Analytics for the majority of your website stats, or it's your primary vehicle for analysis, you need to make sure it's accurate. Not having data pulling in or reporting properly is like building

Columnist Aleyda Solis shares some of her favorite tools for automating various aspects of search engine optimization. The post 7 Key SEO Activities That Can Now Be Automated appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1IfLVpx via SEO In Mumbai

Posted by EricaMcGillivray One of our favorite things about MozCon is introducing all of you to Seattle. We love our city, and besides three days of marketing learning, we also host three night events and facilitate other fun activities. We are currently 92% sold out with around 100 tickets left, so if you haven't already: Buy your ticket now! Check out the full schedule if you're interested in knowing more about the MozCon sessions. Birds-of-a-feather tables at lunch After many requests for more community connecting, this year, we're launching birds-of-a-feather tables during each lunch. There will be eight labeled tables with different topics each day and a different facilitator each day. (There are also a ton of unlabeled tables for random meeting and gatherings.) Sit down and join a conversation around a professional interest. Table schedule Monday tables: Real Estate Marketers, hosted by Brittanie Flegle from Realty Austin Manufacturing, hosted by Crystal