SEO Salman's Blog

Google brings back starring for saving image search results to your photo collections. The post Google Image Search Lets You Save Images For Later With Stars appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1NYWCLC via SEO In Mumbai

Posted by EricaMcGillivray *drumroll* The MozCon Local 2016 agenda is here! For all your local marketing and SEO needs, we're pleased to present a fabulous lineup of speakers and topics for your enjoyment. MozCon Local is Thursday and Friday, February 18–19 2016 in Seattle. On Thursday, our friends LocalU will present a half-day of intensive workshops, and on Friday we'll be having an entire day of keynote-style conference fun. (You do need to purchase the workshop ticket separately from the conference ticket.) If you've just remembered that you need to purchase your ticket, do so now: Buy your MozCon Local 2016 ticket! Otherwise, let's dig into that agenda! MozCon Local 2016 Thursday workshops 12:00–12:30pm Registration 12:30–12:35pm Introduction and Housekeeping 12:35–12:55pm The State of Local Search with David Mihm Already one of the most complex areas in all of search marketing, local has never been more fragmented than it is today. Following a br

Google's Authorship program may be dead, but that doesn't mean you shouldn't work on building your authority. Columnist Tony Edward explains. The post How To Build Author Rank Without Google Authorship appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1NY47T1 via SEO In Mumbai

Google is testing a car loan tool, will we soon see new ads where Google helps you buy or finance your new car? The post Google Is Testing A Car Loan Calculator Quick Answer Box appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1QPkXcM via SEO In Mumbai

Posted by CraigBradford Well-researched personas can be a useful tool for marketers, but to do it correctly takes time. But what if you don’t have extra time? Using a mix of Followerwonk, Twitter, and the AIchemy language API , it’s possible to do top-level persona research very quickly. I’ve built a Python script that can help you answer two important questions about your target audience: What are the most common domains that my audience visits and spend time on? (Where should I be trying to get mentions/links/PR) What topics are they interested in or reading on those sites? (What content should I potentially create for these people) You can get the script on Github: Twitter persona research Once the script runs, the output is two CSV files. One is a list of the most commonly-shared domains by the group, the other is a list of the topics that the audience is interested in. A quick introduction to Watson and the Alchemy API The Alchemy API has been around a while, and they wer

A Google spokesperson recently revealed that GoogleBot will soon support HTTP/2. Columnist Patrick Stox explains what this is and what it means for SEOs. The post Why Everyone Should Be Moving To HTTP/2 appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1OvjJ3d via SEO In Mumbai

Posted by randfish Where do you host your content? Is it on your own site, or on third-party platforms like Medium and LinkedIn? If you're not yet thinking about the ramifications of using hosted blog platforms for your content versus your own site, now's your chance to start. In this week's Whiteboard Friday, Rand explores the boons and pitfalls of using outside websites to distribute and share your content. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit about blog platforms, places like Medium, Svbtle — that's Svbtle with a V instead of a U — Tumblr, LinkedIn, places where essentially you've got a hosted blog platform, a hosted content platform. It's someone else's network. You don't have to set up your own website, but at the same time you are contributing content to their

Columnist Pratik Dholakiya outlines three patents that Google is applying for and explains how they could affect search results for you and your clients. The post 3 Google Patents You Need To Know About In 2016 appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/21fSO2u via SEO In Mumbai

Is your content trustworthy, and does that matter? Columnist Barbara Starr explores how Google might be using trust as a signal when displaying search results. The post How Trust & Unique Identification Impact Semantic Search appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1YucIEs via SEO In Mumbai

Posted by jenstar For many SEOs, a glimpse at the Google’s Search Quality Rater’s Guidelines is akin to looking into Google’s ranking algorithm. While they don’t give the secret sauce to rank number one on Google, they do offer some incredible insight into what Google views as quality – and not-so-quality – and the types of pages they want to serve at the top of their search results. Last week, Google made the unprecedented move of releasing the entire Search Quality Rater’s Guidelines , following an analysis of a leaked copy obtained by The SEM Post. While Google released a condensed version of the guidelines in 2013, until last week, Google had never released the full guidelines that the search quality raters receive in their entirety. First, it's worth noting that quality raters themselves have no bearing on the rankings of the sites they rate. So quality raters could assign a low score to a website, but that low rating would not be reflected at all in the actual live Goog

Still in testing, AMP pages are set to see their public debut in Google search in early 2016. The post Google Says AMP Will Come To Google Search “Early Next Year” appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1kS6mAz via SEO In Mumbai

Can link building truly be replaced by content marketing and "link earning?" Columnist Andrew Dennis doesn't think so. Here's why. The post 2016: Manual Link Building & SEO appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1T03ufC via SEO In Mumbai

So you're getting decent traffic, but sales aren't up. What's the problem? Columnist Casie Gillette offers suggestions on where to look for answers. The post What To Do When Traffic Doesn’t Equal Sales appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1PM4mqm via SEO In Mumbai

Posted by gfiorelli1 Disclaimer: Much of what you're about to read is based on personal opinion. A thorough reflection about RankBrain, to be sure, but still personal — it doesn't claim to be correct, and certainly not "definitive," but has the aim to make you ponder the evolution of Google. Introduction Whenever Google announces something as important as a new algorithm, I always try to hold off on writing about it immediately, to let the dust settle, digest the news and the posts that talk about it, investigate, and then, finally, draw conclusions. I did so in the case of Hummingbird . I do it now for RankBrain. In the case of RankBrain, this is even more correct, because — let’s be honest — we know next to nothing about how RankBrain works. The only things that Google has said publicly are in the video Bloomberg published and the few things unnamed Googlers told Danny Sullivan for his article, FAQ: All About The New Google RankBrain Algorithm . Dissecting the

Posted by JayLeary Stating the obvious here, but content is a massively important part of any inbound marketing campaign. The problem that most of us run into — and I know this well from years of SEO consulting with publishers — is that even "good" content can fade from view without a share, link, or conversion. Engaging an audience isn't as simple as clicking "publish." So, how do we avoid making phantom content a habit? For Moz, timely data has been a big part of the answer. Over the years, we've built internal tools like 1Metric to guide our work. It's a simple strategy, but the more analysis we perform, the better we understand our audience. The better we understand our audience, the easier it is to produce engaging content. When we blog and talk about those tools, folks in the community remind us that having something similar for their own use would be really helpful. Well, we took that feedback to heart and, about a year ago, set out to creat