Forrester study: How marketing analytics can boost the bottom line

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Google recently asked Forrester Consulting to survey 150 marketing, analytics and IT executives about the measurement challenges they face. The results showed that: Only 26% believed that their marketing analytics tools are well-integrated and work seamlessly together. On the other hand, marketers are 39% more likely to see improvement in their overall marketing performance when […]

The post Forrester study: How marketing analytics can boost the bottom line appeared first on Search Engine Land.



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