SEO Salman's Blog

Posted by BenjaminEstes The Agile movement has done a world of good for digital marketers. The term "Agile marketing" started being thrown around in about 2010 . In 2011-2012 there was a proliferation of content around it. Among many others, Jonathon Colman did a Whiteboard Friday , and Mack Fogelson put her two cents in with a Moz article . At Distilled we've incorporated these ideas into our everyday behaviors. We're better for it. And yet, I don't think we've captured the full potential the Agile Manifesto offers. Much "Agile marketing" content is actually about Agile project management methodologies like Scrum . These frameworks are earth-shattering when you first find them. But in the end, they're helping you get the same things done—just better, or faster, or with a greater rate of success. What happens when you want to dramatically level up your marketing game? or make better strategic decisions? or integrate more closely with other ...

Posted by randfish Making changes to your brand is a huge step, and while it's sometimes the best path forward, it isn't one to be taken lightly. In today's Whiteboard Friday, Rand offers some guidance to marketers who are wondering whether a rebrand/redirect is right for them, and also those who are considering consolidating multiple sites under a single brand. For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab! To rebrand, or not to rebrand, that is the question Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today we're going to chat a little bit about whether you should rebrand and consider redirecting your existing website or websites and whether you should potentially consolidate multiple websites and brands that you may be running. So we've talked before about redirection moves best practices. We've also talked about the splitting of link equity and domain...

Posted by EricaMcGillivray We're thrilled to announce the addition of a networking and Ignite-style event for attendees on Tuesday night at MozCon . For years, you've asked us for more networking and relaxing times, and this is what we've dreamed up. But we need your help! We want you to share your stories, passions, and experiences. There are 16—yes, 16—speaking slots. Ignite-style talks are 5 minutes in length and slides auto-advance. That's right, there's no going back, and once it's done, it's done! In order to encourage relaxation, none of these talks will be about online marketing. Instead, we want to use this opportunity to get to know our fellow community members better. We want to hear about your passion projects, interests, and the things that fascinate you outside marketing. Tell us about how you spend weekends making support banners for your favorite soccer team or why you mentor high school students, for example. The basic details To sub...

Posted by Dr-Pete For years now, we (and many others) have been recommending keeping your Meta Descriptions shorter than about 155-160 characters . For months, people have been sending me examples of search snippets that clearly broke that rule, like this one (on a search for “hummingbird food”): For the record, this one clocks in at 317 characters (counting spaces). So, I set out to discover if these long descriptions were exceptions to the rule, or if we need to change the rules. I collected the search snippets across the MozCast 10K, which resulted in 92,669 snippets. All of the data in this post was collected on April 13, 2015. The Basic Data The minimum snippet length was zero characters. There were 69 zero-length snippets, but most of these were the new generation of answer box, that appears organic but doesn't have a snippet. To put it another way, these were misidentified as organic by my code. The other 0-length snippets were local one-boxes that appeared as organic b...

Posted by EricaMcGillivray Super thrilled that we're able to announce this year's community speakers for MozCon , July 13-15th in Seattle! Wow. Each year I feel that I say the pool keeps getting more and more talented, but it's the truth! We had more quality pitches this year than in the past, and quantity-wise, there were 241, around 100 more entries than years previously. Let me tell you, many of the review committee members filled our email thread with amazement at this. And even though we had an unprecedented six slots, the choices seemed even tougher! 241 pitches Let that number sink in for a little while. Because we get numerous questions about what makes a great pitch, I wanted to share both information about the speakers and their great pitches—with some details removed for spoilers. (We're still working with each speaker to polish and finalize their topic.) I've also included my or Matt Roney 's own notes on each one from when we read them without...

Posted by Paddy_Moogan I get asked this question a lot. It's mainly asked by people who are considering buying my link building book and want to know whether it's still up to date. This is understandable given that the first edition was published in February 2013 and our industry has a deserved reputation for always changing. I find myself giving the same answer, even though I've been asked it probably dozens of times in the last two years—"not that much". I don't think this is solely due to the book itself standing the test of time, although I'll happily take a bit of credit for that :) I think it's more a sign of our industry as a whole not changing as much as we'd like to think. I started to question myself and if I was right and honestly, it's one of the reasons it has taken me over two years to release the second edition of the book. So I posed this question to a group of friends not so long ago, some via email and some via a Facebook ...

Posted by KelseyLibert As the efficacy of outbound marketing continues to wane, more and more marketers are considering native advertising and content marketing as viable alternatives. According to our survey, 72% of clients have asked their content marketing agencies about native advertising . While these two strategies have many similarities, one of their major differences is cost. Based on new exclusive research conducted by Fractl and Moz , these top-tier publishers require the following minimum spend to produce native advertising campaigns for brands: Methodology The goal of our research was to take a data-driven approach to comparing the efficacy of native advertising versus content marketing. For the first part of our study, we created a 14-question survey for content marketing providers which explored everything from the cost of their services to the reach of their campaigns. Our friends at Relevance were kind enough to offer the raw data on their native advertising cos...