Tying Keywords to Conversions in a ‘Not Provided’ World

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Identifying and focusing on the keywords that drive traffic and conversions is critical to success in both organic and paid search campaigns. Yet, it’s harder than ever to identify those keywords. Google’s encryption of search referral keywords means that SEOs have no visibility into natural search terms – the majority are ‘keyword not provided.’ SEMs […]

The post Tying Keywords to Conversions in a ‘Not Provided’ World appeared first on Search Engine Land.



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