SEO Salman's Blog

In part 2 of his two-part series on simplifying your SEO efforts to achieve results, columnist Daniel Faggella shows how you can turn visitors into leads -- and leads into sales. The post No-Hype SEO: A Realistic Formula For Making SEO Work For Your Business, Part 2 appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1nsHj7L via SEO In Mumbai

Posted by randfish SEO has much of its roots in the practice of targeted link building. And while it's no longer the only core component involved, it's still a hugely valuable factor when it comes to rank boosting. In this week's Whiteboard Friday, Rand goes over why targeted link building is still relevant today and how to develop a process you can strategically follow to success. Click on the whiteboard image above to open a high resolution version in a new tab! Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about four questions that kind of all go together around targeted link building. Targeted link building is the practice of reaching out and trying to individually bring links to specific URLs or specific domains — usually individual pages, though — and trying to use those links to boost the rankings of those pages in search engine results. And look, for a long time, this was the core of SEO. This was how S...

An experiment to allow US presidential candidates to have an unprecedented guaranteed spot at the top of Google's search results have turned into a megaphone for one. The post New “Candidate Cards” Let Fiorina Walk All Over Others & Google’s Search Quality In #GOPDebate appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/20wfw57 via SEO In Mumbai

In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. The Modern Marketing Essentials series from Oracle gives marketing leaders and practitioners the opportunity to […] The post The 411 On Content Marketing appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1lXZL7r via SEO In Mumbai

Knowledge and expertise are important, but columnist Will Scott asserts that there are certain intangible qualities which SEO rock stars all seem to share. Do these apply to you? The post 7 Traits That Will Make You A Great SEO appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/20uYVP6 via SEO In Mumbai

Google has made significant changes to the content on their webmaster guidelines documentation. The post Google Updates The General Guidelines Section Of Their Webmaster Guidelines appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1WPx5ej via SEO In Mumbai

Posted by Cyrus-Shepard Howdy Moz Fans, After more than 5 years — including an 18-month hiatus as a Moz associate — tomorrow marks my last day working as a Mozzer. Make no mistake — I love this job, company, and community. Moz has taught me to be a better marketer. Both Rand Fishkin and Sarah Bird (and many others) have taught me more about emotional intelligence and how to treat others than I thought possible of myself. Moz has introduced me to amazing coworkers and industry folk around the world. I’m truly grateful for this experience. Since my first YouMoz post was accepted for publication by Jen Lopez before I even worked here, I’ve done my best to share SEO tips and tactics to help people advance their marketing and improve online visibility. These posts are truly the thing I’m most proud of. Time for one last SEO tip, so I hope it’s a good one... SEO white lies The beauty of SEO is that, instead of pushing a marketing message onto folks who don’t want to hear what you hav...

Did your odds just increase? Bing added winning lottery numbers to their quick answer box. The post Bing Adds Lottery & Powerball Numbers To Search Results appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1lTv8zL via SEO In Mumbai

According to a report in Re/Code appearing last week, Microsoft has pulled financial support from FairSearch, an anti-Google “watchdog” or lobbying group that has been at the forefront of advancing European antitrust moves against the company. We sought comment from Microsoft when the report appeared but it declined to respond. The FairSearch site lists current […] The post Microsoft Pulls Funding For Anti-Google Lobbying Group FairSearch appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1Sb29pP via SEO In Mumbai

Posted by Isla_McKetta Fifteen minutes into my first ever flight with my newborn son — a flight that had been delayed for an hour and a half, during which we'd held off feeding him so he could eat on the way up to make sure his little ears wouldn't pop from the pressure and he wouldn't start the flight screeching — fifteen minutes in, we were still ascending and even with his little head concealed beneath a nursing scarf, I could tell he was starting to get full. I was terrified. If he started screaming I had no idea how we would survive the four hours left in the flight. My husband and I were not the cool couple who had brought earplugs and coffee cards for all the passengers around us. I was certain everyone would hate us and, even worse, we'd never, ever fly again. I was the worst mother in the history of mothers. As I was readjusting my son and trying to keep him calm, I noticed this phrase on the back of the nursing scarf's label: "You're doing a...

Posted by SarahBird Greetings, Moz Community! We’ve been very busy at Moz. In keeping with my tradition, I’ll tell you what we’ve been up to in excruciating detail in my upcoming 2015 Year in Review post (next week). But first, some big news! Moz closed a $10 million Series C round of financing yesterday. We’ve got great VC partners in Foundry Group and they are ponying up the entire round. Unlike Jack Donaghy, my leadership mentor, I’m buzzing with excitement. I have ambitious goals for Moz and it feels fantastic to get more support on our journey. [The Aspiration] The fundamental relationship between organizations and their current and potential customers is changing. New marketing disciplines are emerging to take advantage of exciting changes in how we learn, communicate, make friends, and conduct business. Moz was founded to help marketers capitalize on these shifts. We are helping people understand and grow their digital influence, and using ours to spread TAGFEE . We’re h...

Google is giving Republican and Democratic candidates a privileged place in search in 2016. The company has launched what it says is an experimental feature that will create a prominent placement for the candidates’ own messages and content in a horizontal carousel in search results. This is not an ad unit. The structured results will […] The post Google Introduces Candidate Cards In Search For Presidential Election Season appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1SInGWB via SEO In Mumbai

Columnist Jim Yu explores how Google's numerous algorithm updates over the years have shaped search engine optimization strategies. Can this information provide a clue for what to expect in the future? The post Search Update Impact On SEO & Content Strategies: Staying Ahead With A Focus On Quality appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1Pz4PGX via SEO In Mumbai

Posted by jenstar Webmasters were caught by surprise two weeks ago, when Google released many new statements about their Panda algorithm to The SEM Post . Traditionally, Google tends to be rather quiet about their search algorithms, but their new comments were a departure from this. Google was quite transparent and shared a lot of new Panda-related information that many SEOs weren't aware of. Here are what I consider to be the top new takeaways from Google about the Panda algorithm. These are all things that SEOs can put into action, either to create new, great-quality content or to increase the quality value of their current content. First, the Panda algorithm is specifically about content . It's not about links, it's not about mobile-friendliness, it's not about having an HTTPS site. Rather, the Panda algorithm rewards great-quality content by demoting content that's either quite spammy in nature or that's simply not very good. Now, here are the most impo...

Identifying and focusing on the keywords that drive traffic and conversions is critical to success in both organic and paid search campaigns. Yet, it’s harder than ever to identify those keywords. Google’s encryption of search referral keywords means that SEOs have no visibility into natural search terms – the majority are ‘keyword not provided.’ SEMs […] The post Tying Keywords to Conversions in a ‘Not Provided’ World appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1ZOeRcN via SEO In Mumbai

Columnist Garrett French notes that in many verticals, content resources have gone missing over the years. That's where you come in. The post Preserve Your Content Ecosystem By Fixing Link Rot appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1SePekX via SEO In Mumbai

Posted by larry.kim Wouldn't it be so cool if you could drive engagement and qualified traffic to grow your business and brand from LinkedIn? You can! This article will show you how to get tons of likes on your LinkedIn updates and further grow your reach with LinkedIn Pulse. Doing so requires one crucial thing. You must: (Image source: me attempting to use Photoshop) 1. Build a large LinkedIn network Smart marketers must build a large LinkedIn network. The LinkedIn news feed algorithm isn't a black box. It's more like an open box. It's about as basic as boiling water. Updates that you "like" will be shared with your LinkedIn network. If your connections "like" your status updates, their connections will see that update. So if you have 20,000 connections on LinkedIn, then it's so much more likely that (a) more of your connections will click "Like" on your updates and (b) that their connections will also click "like...

Don't waste your time creating content for content's sake! Columnist Casie Gillette explains how to focus your efforts by analyzing search results, evaluating existing content and talking to customers. The post 3 Methods For Defining Your SEO Content Needs appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1NpuT5L via SEO In Mumbai

Posted by randfish From search ads and SEO to display ads, content, and your social efforts, there's a lot to consider when creating the correct marketing concoction. In today's Whiteboard Friday, Rand goes over advice on how and why you should be auditing your funnel to ensure you have a balanced, effective marketing mix. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about how to balance your marketing mix. Specifically, I want to talk a little bit more about search ads and SEO versus kind of content and social, those traffic channels that you invest in, either paid or organic, that can drive traffic kind of more at the top of the funnel or more in the conversion process. But this is actually a complex equation, and the marketing mix overall is something that a lot of folks struggle with and that I find a to...

Don't get stuck in an SEO rut in 2016. Columnist Patrick Stox urges you to leap into the unknown and learn something new in order to understand the big picture. The post Not Another Post About The Future Of SEO In 2016 appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1RBxEso via SEO In Mumbai

Do you have a client that isn't a good fit for your SEO agency? Columnist Janet Driscoll Miller has some tips to help you determine when it's time to part ways. The post Breaking Up Is Hard to Do, But Sometimes It’s the Right Thing For Your Agency appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/20gQBSR via SEO In Mumbai

To be core, the algorithm needs to be consistent enough to run by itself without much worry that it won't work right. The post Google Explains What It Means To Be Part Of The “Core” Algorithm appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1OziSid via SEO In Mumbai

Bing deploys multiple updates per day in an effort to constantly improve the search results and features. The post Bing Boasts Continuous Updates To Their Search Engine Daily appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1ZEgQjT via SEO In Mumbai

Posted by ajfried Thinking in templates We all judge people on first impressions. When we see someone for the first time, we're quick to decide what type of person they are — based on the clothes they wear, how they style their hair, and anything else we notice that immediately puts them in a group. It’s certainly not fair, but it’s human nature. And I'd like to keep my faith in humanity and argue that lots of us try NOT to prejudge others. Google is judging you Believe it or not, Google is the same. It judges, too. Some might disagree with this theory, but our internal research supports it, as you'll see in the data below . Google pre-classifies every single search term into a group for later recall. Is that fair? Is Google fair about how it does this? Imagine, for a moment, that you're about to walk onto the stage of MozCon. You've spent months preparing and you have new and thought-provoking research to share. You are legend and you're about to blow ...