In 2015, Your Job As An SEO Isn’t Actually SEO

By -

Columnist Erin Everhart explains how the role of the search engine optimization (SEO) professional is undergoing a major transformation.


The post In 2015, Your Job As An SEO Isn’t Actually SEO appeared first on Search Engine Land.






from Search Engine Land » Channel: SEO http://ift.tt/179riMw

via IFTTT

Comments

Post a Comment

Popular posts from this blog

India Free Local Business Listing directories websites list

By -
In India there are millions of businesses are listed in the  Indian business listing directory sites , if you’re planning to establish a new business or if you already own a business then my advice is to  submit your Business to Local business Listing sites in India , it will bring new customers to you and helps to increase in your sales. 1 http://www.indiamart.com/ PR6 2 http://www.indiaonestop.com/classified%20index.htm PR5 3 http://directories-today.com/ PR5 4 http://www.indianindustry.com/ PR5 5 http://www.bizzduniya.com/ PR5 6 http://www.indianyellowpages.com/ PR5 7 http://yellowpages.webindia123.com/ PR5 8 http://www.exportersindia.com/ PR5 9 http://www.askme.com PR5 10 http://biz.prlog.org/ PR5 11 http://www.justdial.com/ PR5 12 http://scientificdealers.com/ PR4 13 http://www.my-kerala.com/dir/ PR4 14 http://www.my-telugu.com/dir/ PR4 15 http://www.indiabusinessportal.com/ PR4 16 http://www.indiafocus.in/ PR4 17 http://www.websofindia.com/ PR4 18 h...
Read more

How to Identify and Refresh Outdated Content

By -
Image
When someone regularly adds new content to their sites, they face an inevitable question: What happens to my older articles? The way blogging works is really unfair to your past work: It gets buried in archives, losing traffic and relevance. Is there a way to keep your content always up-to-date? Yes, but first let’s discuss the why. Why update your content? Keeping your content fresh and updated is more than overcoming the unfairness of your past work fading away. It's actually a legit marketing tactic that saves money and makes your users’ on-site experience smoother. So let’s dive into why updating old content is so important: 1. User experience The most obvious reason is that you want each of your site pages to be an effective entry landing page: Outdated content and broken links will likely result in bounces. These are lost leads and clients. 2. Search engine optimization When it comes to SEO, content updates offer quite a few advantages: Maintaining more consisten...
Read more

Three Steps to a Better-Performing About Page

By -
Image
Posted by AnnSmarty Somehow, many businesses I’ve come across online have one glaring problem in common: a very weak and unconvincing About Us page. This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require any ongoing effort or investment. An About page is often part of a buying journey. It can drive people to your site and help convince them to deal with you. And, in these uncertain times , you can use it to help build trust in you and your business. Creating a solid About page is a one-time task, but it will boost both brand loyalty and conversions for many months to come. Why is your About page so important? It is often an entry page Whether you’re a business owner or blogger, your About page tends to rank incredibly well for brand-driven search queries (those that contain your name or your brand name). If nothing else, it shows up in your sitelinks: Or your m...
Read more