2015 SEO Not A Playbook: The Half-Decade Edition

By -

Search engine optimization shifted dramatically during the first half of this decade. I wonder how it will evolve? Google Got Intelligent Google has always been smart. When it launched, the PageRank algorithm changed everything, so much so that Google devoured a diverse community of now all but forgotten search engines. As smart as the early […]


The post 2015 SEO Not A Playbook: The Half-Decade Edition appeared first on Search Engine Land.






from Search Engine Land » Channel: SEO http://ift.tt/1tYSaCk

via IFTTT

Comments

Post a Comment

Popular posts from this blog

The Fundamentals of Crawling for SEO – Whiteboard Friday

By -
Image
In this week’s episode of Whiteboard Friday, host Jes Scholz digs into the foundations of search engine crawling. She’ll show you why no indexing issues doesn’t necessarily mean no issues at all, and how — when it comes to crawling — quality is more important than quantity. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Good day, Moz fans, and welcome to another edition of Whiteboard Friday. My name is Jes Scholz, and today we're going to be talking about all things crawling. What's important to understand is that crawling is essential for every single website, because if your content is not being crawled, then you have no chance to get any real visibility within Google Search. So when you really think about it, crawling is fundamental, and it's all based on Googlebot's somewhat fickle attentions. A lot of the time people say it's really easy to understand if you have a crawling issue. You log in to...
Read more

How To Do Local SEO for Businesses Without Physical Locations in 2021

By -
Image
Posted by MiriamEllis “My business makes local deliveries, but doesn’t have a storefront. How do I handle listings management?” “I work from home. How should I be doing local SEO?” “Are there any tips for doing local SEO for clients like NerdWallet or Credit Karma that serve all customers virtually?” Queries like these about doing local SEO for businesses with nuanced, hidden, or no physical locations and with varied models of customer fulfillment are AMA FAQs and perennial topics on marketing fora. Attendees at the recent Moz Webinar on The ROI of Local SEO repeatedly asked about this subject. Business owners and marketers who haven’t serendipitously discovered Google’s various guidelines are left wondering how to promote non-brick-and-mortar brands. Even where there’s awareness that such guidance exists, Google is continually evolving its stance. It’s easy to make mistakes, overlook updates, and miss out on opportunities. The great news is, there are local marketing possibilit...
Read more

2022 Local SEO Holiday Success: Essential Comforts in Leaner Times

By -
Image
Image credit: Stanley Zimny I like nothing better than using this annual local SEO holiday column as a greeting card with messages of good cheer, great strategy, and healthy profit penned inside. With economists caroling “ austere ” and “ scary ” in their predictions for 2022’s 4th quarter shopping season, however, it’s not easy to be jolly. Doomsayers’ dirges have their point, but we’re in this together, and here’s my own ditty for courage, set to the chorus of Jingle Bells : Local foot traffic is Up now 20% News is good in the neighborhood If basics are your bent Big brands (particularly those that trade in the trends of electronics) are not expecting a banner year for people buying new TVs or surveillance technology. Yet, if what your local business offers is help with basic needs and modest comforts, 2022’s holiday sales can be decent, if not a phenomenal spree. Let’s look at a solid strategy for stocking what folks want and communicating that you’re here to serve. Food,...
Read more