SEO Salman's Blog

Posted by TheMozTeam This post was originally published on the STAT blog. Whether you’re tracking thousands or millions of keywords, if you expect to extract deep insights and trends just by looking at your keywords from a high-level, you’re not getting the full story. Smart segmentation is key to making sense of your data. And you’re probably already applying this outside of STAT. So now, we’re going to show you how to do it in STAT to uncover boatloads of insights that will help you make super data-driven decisions. To show you what we mean, let’s take a look at a few ways we can set up a search intent project to uncover the kinds of insights we shared in our whitepaper, Using search intent to connect with consumers . Before we jump in, there are a few things you should have down pat: 1. Picking a search intent that works for you Search intent is the motivating force behind search and it can be: Informational: The searcher has identified a need and is looking for informat...

Posted by TheMozTeam We teamed up with our friends at Duda , a website design scaling platform service, who asked their agency customers to divulge their most pressing SEO questions, quandaries, and concerns. Our in-house SEO experts, always down for a challenge, hunkered down to collaborate on providing them with answers. From Schema.org to voice search to local targeting, we're tackling real-world questions about organic search. Read on for digestible insights and further resources! How do you optimize for international markets? International sites can be multi-regional, multilingual, or both. The website setup will differ depending on that classification. Multi-regional sites are those that target audiences from multiple countries. For example: a site that targets users in the U.S. and the U.K. Multilingual sites are those that target speakers of multiple languages. For example, a site that targets both English and Spanish-speakers. To geo-target sections of your site t...

Posted by TheMozTeam This week, we're taking a deep into search intent. The STAT whitepaper looked at how SERP features respond to intent, and the bonus blog posts broke things down even further and examined how individual intent modifiers impact SERP features , the kind of content that Google serves at each stage of intent, and how you can set up your very own search intent projects . And look out for Seer's very own Scott Taft's upcoming post on how to use STAT and Power BI to create your very own search intent dashboard. Search intent is the new demographics, so it only made sense to get up close and personal with it. Of course, in order to bag all those juicy search intent tidbits, we needed a great intent-based keyword list. Here’s how you can get your hands on one of those. Gather your core keywords First, before you can even think about intent, you need to have a solid foundation of core keywords in place. These are the products, features, and/or services t...

Posted by Ben_Fisher Google My Business (GMB) is one of the most powerful ways to improve a business’ local search engine optimization and online visibility. If you’re a local business, claiming your Google My Business profile is one of the first steps you should take to increase your company’s online presence. As long as your local business meets Google’s guidelines , your Google My Business profile can help give your company FREE exposure on Google’s search engine. Not only can potential customers quickly see your business’ name, address and phone number, but they can also see photos of your business, read online reviews, find a description about your company, complete a transaction (like book an appointment) and see other information that grabs a searcher’s attention — all without them even visiting your website. That’s pretty powerful stuff! Google My Business helps with local rankings Not only is your GMB Profile easily visible to potential customers when they search on Goog...

Posted by SamuelMangialavori If you read the title of this blog and somehow, even only for a second, thought about the iconic movie “The Silence of the Lambs”, welcome to the club — you are not alone! Despite the fact that the term “ cannibalisation ” does not sound very suitable for digital marketing, this core concept has been around for a long time. This term simply identifies the issue of having multiple pages competing for the same (or very similar) keywords/keyword clusters, hence the cannibalisation. What do we mean by cannibalisation in SEO? This unfortunate and often unnoticed problem harms the SEO potential of the pages involved. When more than one page has the same/similar keyword target, it creates “ confusion ” in the eyes of the search engine, resulting in a struggle to decide what page to rank for what term. For instance, say my imaginary e-commerce website sells shoes online and I have created a dedicated category page that targets the term ‘ ankle boots ’: www.dis...

Posted by KameronJenkins When your target is constantly moving, how can you keep your clients informed and happy? Raise your hand if you’ve ever struggled to keep up with all the changes in our industry. Go ahead, don’t be shy! Even the most vigilant SEOs have been caught off guard by an algorithm update, changes to the SERP layout, or improvements to the tools we rely on. It can be tiring trying to keep up with a constantly moving target, but it doesn’t even stop there. SEOs must also explain those developments to their clients and stakeholders. Work at an agency? Your clients will want to know that you’re helping them stay relevant. During my agency years, I can’t tell you how many times clients emailed in with a link to an article on the topic of a new development asking, “Do we need to be worried about this? How can we use this for our SEO?” Keeping apprised of these changes and informing your client how it applies to them is a critical component of not just campaign success...

Posted by DiTomaso Search results are sophisticated enough to show searchers not only the content they want, but in the format they want it. Being able to identify searcher intent and interest based off of ranking results can be a powerful driver of content strategy. In this week's Whiteboard Friday, we warmly welcome Dana DiTomaso as she describes her preferred tools and methods for developing a modern and effective content strategy. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, everyone. Welcome to Whiteboard Friday. My name is Dana DiTomaso. I'm President and partner of Kick Point , which is a digital marketing agency based way up in Edmonton, Alberta. Come visit sometime. What I'm going to be talking about today is using STAT for content strategy. STAT, if you're not familiar with STAT Search Analytics , which is in my opinion the best ranking tool on the market and Moz is not paying me to say tha...