SEO Salman's Blog

The new feature lets site owners track vertical and horizontal scrolling on their website pages. The post Google Tag Manager now has a native scroll depth tracking plugin appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2yylgDV via SEO In Mumbai

Of all of the possible SEO problems to tackle, columnist Ryan Shelley says duplicate content is one of the easiest. Learn why, and get the scoop on what you need to do. The post Dealing with duplicate content appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2x28dsQ via SEO In Mumbai

When Google launched in 1998, the big knock against it was that it would be excruciatingly difficult to monetize the traffic because all search traffic would be sent off of Google. The theory was that the company needed to be like Yahoo or Lycos — to have a wide-ranging portal. But Google scoffed at the […] The post Apocalypse for online search? Here’s how marketers can thrive appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2zvzyp9 via SEO In Mumbai

Posted by goralewicz Crawling and indexing has been a hot topic over the last few years. As soon as Google launched Google Panda, people rushed to their server logs and crawling stats and began fixing their index bloat. All those problems didn’t exist in the “SEO = backlinks” era from a few years ago. With this exponential growth of technical SEO, we need to get more and more technical. That being said, we still don’t know how exactly Google crawls our websites. Many SEOs still can’t tell the difference between crawling and indexing. The biggest problem, though, is that when we want to troubleshoot indexing problems, the only tool in our arsenal is Google Search Console and the Fetch and Render tool . Once your website includes more than HTML and CSS, there's a lot of guesswork into how your content will be indexed by Google. This approach is risky, expensive, and can fail multiple times. Even when you discover the pieces of your website that weren’t indexed properly, it's ex...

Posted by goralewicz I was recently challenged with a question from a client, Robert, who runs a small PR firm and needed to optimize a client’s website. His question inspired me to run a small experiment in HTTP protocols. So what was Robert’s question? He asked... Can Googlebot crawl using HTTP/2 protocols? You may be asking yourself, why should I care about Robert and his HTTP protocols? As a refresher, HTTP protocols are the basic set of standards allowing the World Wide Web to exchange information. They are the reason a web browser can display data stored on another server. The first was initiated back in 1989, which means, just like everything else, HTTP protocols are getting outdated. HTTP/2 is one of the latest versions of HTTP protocol to be created to replace these aging versions. So, back to our question: why do you, as an SEO, care to know more about HTTP protocols? The short answer is that none of your SEO efforts matter or can even be done without a basic understandi...

Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages. The post How machine learning levels the SERP playing field appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2kSHlKo via SEO In Mumbai

Posted by randfish Have your headlines been doing some heavy lifting? If you've been using one headline to serve multiple audiences, you're missing out on some key optimization opportunities. In today's Whiteboard Friday, Rand gives you a process for writing headlines for SEO, for social media, and for your website visitors — each custom-tailored to its audience and optimized to meet different goals. Click on the whiteboard image above to open a high-resolution version in a new tab! <span id="selection-marker-1" class="redactor-selection-marker"></span> Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about writing headlines. One of the big problems that headlines have is that they need to serve multiple audiences. So it's not just ranking and search engines. Even if it was, the issue is that we need to do we...