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With so many choices, which SEO tool is right for you?

MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide ” examines the market for enterprise SEO tools software and the considerations involved in implementing SEO management platforms. The 42-page report reviews the explosion of SEO Tools, plus the latest trends, opportunities and challenges. In this report you will learn: who the key players are in the […] The post With so many choices, which SEO tool is right for you? appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2voVtLn via SEO In Mumbai

Yandex upgrades search algorithm to better understand user searches

Yandex updates their version of RankBrain from Palekh to Korolyov, which is now able to analyze the full page of content versus just the headline. The post Yandex upgrades search algorithm to better understand user searches appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2wnfG8T via SEO In Mumbai

How to Perform a Basic Local Business Competitive Audit

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Posted by MiriamEllis “Why are those folks outranking me in Google’s local pack?” If you or a client is asking this question, the answer lies in competitive analysis. You’ve got to stack Business A up against Business B to identify the strengths and weaknesses of both competitors, and then make an educated guess as to which factors Google is weighting most in the results for a specific search term. Today, I’d like to share a real-world example of a random competitive audit, including a chart that depicts which factors I’ve investigated and explanatory tips and tools for how I came up with the numbers and facts. Also included: a downloadable version of the spreadsheet that you can use for your own company or clients. Your goal with this audit is to identify exactly how one player is winning the game so that you can create a to-do list for any company trying to move up in the rankings. Alternatively, some competitive audits can be defensive, identifying a dominant player’s weaknesses...

Report: 57% of traffic now from smartphones and tablets

BrightEdge also reported that mobile vs. desktop queries produce different rankings nearly 80% of the time. The post Report: 57% of traffic now from smartphones and tablets appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2wljA1Q via SEO In Mumbai

10 tips for choosing the perfect domain

When it comes to choosing a domain name for your business, you've got more choices than ever. Columnist Ryan Shelley provides suggestions for narrowing it down. The post 10 tips for choosing the perfect domain appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2xptYT8 via SEO In Mumbai

Load time, static site generators & SEO: How we lowered our own site’s load time by 74%

Google's upcoming transition to mobile-first indexing, combined with its raised expectation of mobile site performance, should convince site owners to consider static site generation. Contributor Chris Liversidge explains. The post Load time, static site generators & SEO: How we lowered our own site’s load time by 74% appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2v2z0ID via SEO In Mumbai

How to improve your SEO with user-friendly interlinking

Sure, backlinks are important, but columnist Kristopher Jones makes the case that internal linking is also a critical component of improving your website's search engine optimization and user experience. The post How to improve your SEO with user-friendly interlinking appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2vX3dpM via SEO In Mumbai