SEO Salman's Blog

Check out these screen shots of the new Google Search Console user interface. The post Google beta testing brand-new Google Search Console design appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2vbl8Iq via SEO In Mumbai

Posted by BrianChilds Welcome to the newest installment of our educational Next Level series! In our last episode, Brian Childs shared a few handy shortcuts for targeting multiple keywords with one page . Today, he's back to share how to use Google Analytics to measure the SEO impact of your content. Read on and level up! Understanding how to write web content for SEO is important. But equally important is knowing how to measure the SEO impact of your content after it's published. In this article I’ll describe how to use Google Analytics to create reports that evaluate the performance of articles or the writers creating those articles. Let’s start with some definitions. What is SEO content? Search engine optimized content is the strategic process of researching and writing website copy with the goal of maximizing its impact in the SERPs. This requires having a keyword strategy, the ability to conduct competitive analyses, and knowledge of current ranking factors. If you...

Posted by randfish If you've ever had any questions about the canonical tag, well, have we got the Whiteboard Friday for you. In today's episode, Rand defines what rel=canonical means and its intended purpose, when it's recommended you use it, how to use it, and sticky situations to avoid. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, we're going to chat about some SEO best practices for canonicalization and use of the rel=canonical tag. Before we do that, I think it pays to talk about what a canonical URL is, because a canonical URL doesn't just refer to a page upon which we are targeting or using the rel=canonical tag. Canonicalization has been around, in fact, much longer than the rel=canonical tag itself, which came out in 2009, and there are a bunch of different things that a canonical URL means. What is a "can...

Posted by SarahBird I have some big news to share with you. As many of you know, three and a half years ago, Rand began to shift his role at Moz . He transitioned from CEO into a product architect role where he could focus his passion and have hands-on impact in evolving our tools. Now, over the next 6 to 9 months he will transition into a supporting role as a Moz Associate. He will continue to be a passionate speaker and evangelist, and you'll still see his enthusiastic face in Whiteboard Fridays, on the Moz Blog, and on various conference stages. And of course, he is one of our largest shareholders and will remain Chairman of the Board. This is hard. Rand started Moz (formerly seomoz.org) over 16 years ago as a blog to record what he was learning about this new field. He and his co-founder Gillian Muessig created a marketing agency that focused on helping websites get found in search. They launched their first SAAS software product in February 2007, and I joined the company ni...

Accelerated Mobile Pages (AMP) are a hot topic right now, but are they really the answer to your mobile page speed issues? Columnist Patrick Stox weighs in. The post The AMP is a lie appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2uV0Djd via SEO In Mumbai

Posted by bsmarketer Google offered to build a free mobile website for our past client. But rather than take them up on that very generous offer, they hired us to rebuild it for them (at about $20,000+ times Google’s initial estimate). Smart or dumb? The problem is that shoving an outdated legacy design onto a smaller screen won’t fix your problems. In fact, it’ll only amplify them . Instead, the trick is to zoom back out to the big picture. Then it’s a fairly straightforward process of: Figuring out who your customers are What they want And how they want it That way, you can align all of the critical variables (thereby making your "messages match") in order to improve their experience. Which, if done correctly, should also improve your bottom line; in the end, our client saw a 69.39% cost per conversion decrease with a 212.74% conversion rate lift. Here’s how you can do the same. How AdWords pricing works AdWords is an auction. Kinda, sorta. It's an auction-...

Google's Mariya Moeva answered some of the top questions webmasters and SEOs have around marking up their job listings for Google's new jobs for search. The post Google publishes new FAQ on job search postings for webmasters appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2tesHf2 via SEO In Mumbai