Posts

Crafting a successful holistic search approach

Columnist David Freeman believes that integrating paid and organic search into a single holistic search strategy can increase efficiency and help marketers make smarter, more data-driven decisions. The post Crafting a successful holistic search approach appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2qgbZLY via SEO In Mumbai

New study on featured snippets within Google reveals growth & optimization techniques

Study shows nearly 30% of the Google results have featured snippets. The post New study on featured snippets within Google reveals growth & optimization techniques appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2qbGAy6 via SEO In Mumbai

The silent revolution of search

Conventional wisdom within ad tech is that search is boring. In the display ecosystem, life is exciting: in the last decade alone, thousands of niche companies have emerged, nearly as many have folded, and major new technologies have come and gone. In contrast, search seems dull: it’s still the best-performing and highest-spending channel by far, […] The post The silent revolution of search appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2qjbT5u via SEO In Mumbai

Tackling Tag Sprawl: Crawl Budget, Duplicate Content, and User-Generated Content

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Posted by rjonesx. Alright, so here's the situation. You have a million-product website. Your competitors have a lot of the same products. You need unique content. What do you do? The same thing everyone does — you turn to user-generated content. Problem solved, right? User-generated content (UGC) can be an incredibly valuable source of content and organization, helping you build natural language descriptions and human-driven organization of site content. One common feature used by sites to take advantage of user-created content are tags, found everywhere from e-commerce sites to blogs. Webmasters can leverage tags to power site search, create taxonomies and categories of products for browsing, and to provide rich descriptions of site content. This is a logical and practical approach, but can cause intractable SEO problems if left unchecked. For mega-sites, manually moderating millions of user-submitted tags can be cumbersome (if not wholly impossible). Leaving tags unchecked, t...

Voice, mobile & apps: Get the latest on Google’s search developments at SMX

Doubling down on voice Between the many Google Home and Google Assistant announcements, it’s clear that marketers need to shift content creation strategies to focus not only on natural conversational language, but also the context of the conversation query — from which device and the time/location of a query. Joe Youngblood noted in his recent […] The post Voice, mobile & apps: Get the latest on Google’s search developments at SMX appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2rN1oci via SEO In Mumbai

Google is testing variations of black links in search results

Google frequently makes changes to its search results pages in order to improve the user experience. Contributor Sergey Alakov has collected examples of what appears to be Google's latest test: replacing blue links with black ones in the user interface. The post Google is testing variations of black links in search results appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2qSwAH4 via SEO In Mumbai

Want more links? Be more likable.

Wondering why you aren't getting as many links as you think you should? Columnist Julie Joyce covers why being likable really can lead to links. The post Want more links? Be more likable. appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2qfOIsI via SEO In Mumbai