Posts

What you should look for in a SEO solution

With hundreds, thousands, tens of thousands, and even millions of pages, sites, and keywords to manage and optimize, SEO has become increasingly complicated and time-consuming. Using an SEO software platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaign. Marketing Land’s “Enterprise SEO Platforms: A Marketer’s Guide” […] The post What you should look for in a SEO solution appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2hN5HCc via SEO In Mumbai

Small business owners: 3 steps to creating accurate Google Analytics reports

Raw traffic data in Google Analytics isn't always accurate. In this helpful how-to, columnist Dianna Huff shows Analytics beginners how to create a filter that excludes spam traffic and traffic from internal sources. The post Small business owners: 3 steps to creating accurate Google Analytics reports appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2hRviaz via SEO In Mumbai

SEO and Digital Trends in 2017

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Posted by gfiorelli1 Disclaimer: This post, as with every post that aims to predict the future, should be taken with a grain of salt — no matter how authoritative the author. The main purpose of this post is to offer ideas and open a constructive discussion around the future of SEO and digital marketing over the next 12 months. 2016 is, finally , close to its end. It was an intense year, especially when it came to SEO and Google in particular. Because I'm deeply convinced that we cannot attempt any preview of the future without considering what happened in the past, I invite you to look back at the events that have marked the evolution of Google in the past 10 months. It is important to note that, contrary to more classic Google timelines, I prefer to see all Google-related events in the same place. I believe it's the only way we can escape from a too-narrow vision of where Google is headed: Click to view a larger image Blue : Official Google Updates Red : Businesses/...

Google studying ways to deal with offensive search suggestions & results

Facing criticism over "fake news," inappropriate search suggestions and more, the search company is looking for long-term and comprehensive solutions. The post Google studying ways to deal with offensive search suggestions & results appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2hEJWCb via SEO In Mumbai

Google reviews schema guidelines now prohibit vulgar or profane language

Make sure your reviews don't contain profane or vulgar language, if they do, Google can remove your review rich snippets. The post Google reviews schema guidelines now prohibit vulgar or profane language appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2gSU3of via SEO In Mumbai

Twitter Deep Dive: How to Use Social Media to 10x Your Website Traffic - Whiteboard Friday

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Posted by TaraReed_ This week, Whiteboard Friday is hosted by the amazing Tara Reed who'll walk us through how to use social media broadly and Twitter in particular not only to earn engagement and a following, but to drive visitors directly to our websites and to the content that converts. Let's dive in! Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey. My name is Tara Reed. I'm the CEO of appswithoutcode.com , and you're hanging out with me today for Whiteboard Friday. Today, we're talking about how to use social media to 10x your website traffic. Specifically, we're talking about how to use Twitter. We're doing a deep dive of Twitter and how to use Twitter to do that 10x-ing of your website traffic. How do you take people from your social media content to your actual website and flow them through that funnel? I'm going to be giving you a process today to automate a lot of that work that...

What the heck is machine learning, and why should I care?

Understanding the impact of machine learning will be crucial to adjusting our search marketing strategies -- but probably not in the way you think. Columnist Dave Davies explains. The post What the heck is machine learning, and why should I care? appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2hKF0Pg via SEO In Mumbai