Posts

Google says the Google index status in the Search Console report is broken

Google may not be showing you an accurate count of your indexed pages in the Google Search Console Index Status report. The post Google says the Google index status in the Search Console report is broken appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2bbKcDS via SEO In Mumbai

Google testing image thumbnails in mobile search results again

Google brings back an old test, whereby showing images in the mobile web search results. What do you think of them? The post Google testing image thumbnails in mobile search results again appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2bzs5JH via SEO In Mumbai

Like Moz, Raven Tools refocuses on its first love: search

The Nashville-based company is releasing a rebuilt, standalone version of the most popular tool in its suite, a Site Auditor for search optimization. The post Like Moz, Raven Tools refocuses on its first love: search appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2b7kH8S via SEO In Mumbai

Responsive Design is Killing Two-Thirds of Your Conversions. Here's How to Fix It.

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Posted by TaliaGw Allow me to start with a quick summary of this article: There's a 270% gap in conversions between desktop and mobile, because mobile websites suck and we’re all doing it wrong. (Now that I’ve gotten that out of the way, I’ll explain why and what needs to be done to fix this.) At its essence, responsive design is supposed to make a cross-device world a more seamless experience by adapting your desktop design to a smaller mobile screen. Unfortunately, condensing all that desktop content into such a small screen has the exact opposite effect — it's actually causing huge loss in conversion rates. But how? Responsive design clutters mobile sites with irrelevant content for on-the-go visitors. Built with a desktop user in mind, a mobile visitor who has different intentions and a different state of mind may not find what they’re looking for, and leave your site feeling frustrated and confused. This is the source of your huge loss in conversions. This isn’t to ...

Moz trims product line to focus on search, lays off 28% of staff

Moz, a company many SEOs have grown to love, announced they have made a strategic change to focus more on search, which means they are killing off Moz Content and Followerwonk. The post Moz trims product line to focus on search, lays off 28% of staff appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2b1BmsC via SEO In Mumbai

Moz is Doubling Down on Search

Posted by SarahBird Hi Moz community, We wouldn’t be here without you so I wanted to give you a brief update on some big changes happening at Moz. Tl;dr: We’re focusing our efforts on core SEO such as rank tracking, keyword research, local listings, duplicate management, on-page, crawl, and links. In the future, we’ll no longer offer Moz Content or Followerwonk. How is Moz’s strategy changing? Back in 2012, we started to invest in a broad feature set because we wanted to serve all aspects of inbound marketing. We thought it would increase retention by providing more value to customers, and also align with where we believed the industry was headed. Thus, we invested in many new directions: social media marketing, local SEO, content marketing, keyword research, on-page optimization, topic analysis, a next-generation link index, enterprise sales, customer success, ambitious infrastructure projects, events, education programs, and more. Increasing the breadth of the product suite add...

Google Keyword Unplanner – Clickstream Data to the Rescue

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Posted by rjonesx. Let's start with the happy ending, which is actually a happy beginning, too. Moz Keyword Explorer has utilized clickstream-derived keyword data in a novel manner since day 1, allowing us to provide consistent keyword volumes despite Google Keyword Planner's dramatic shifts in data availability and reporting. You probably haven't noticed any changes in our keyword volume, and you probably won't notice any going forward, which is just how we built it to begin with: resilient, evolving, and trustworthy. That being said, the truth is that keyword data has been on shaky ground lately as the foundation upon which most keyword tools are built — Google Keyword Planner — has been grossly disrupted. This single point of failure has put a lot of tools at risk, so let me explain how we preemptively addressed this concern and subsequently haven't lost a step. Problem 1: Keyword Planner has started aggressively grouping keywords You have probably seen this...