SEO Salman's Blog

Posted by Loop11 Rapid growth. In the business world, it's generally thought of as a good thing — scratch that, a great thing. But when you're an ecommerce site, that rapid growth can also mean more hurdles to jump, especially when it comes to your SEO and information architecture. In this episode of True North, you'll be given a firsthand look at how one company found a way to overcome the obstacles and unite their processes of search, discovery, and transactions. Architecting a Unicorn – SEO & IA at Envato Episode transcript Ben Newton: "Hi. I'm a serial entrepreneur." We hear that a lot these days, don't we? I don't know about you, but when I hear a person say that, I kind of find it repelling, as though someone has blown cigarette smoke into my personal space. It didn't always used to be this way. Ten years ago, for instance, being an entrepreneur wasn't the buzzword it is today. Another thing that happened 10 years ago was the ...

In late 2015, JR Oakes and his colleagues undertook an experiment to attempt to predict Google ranking for a given webpage using machine learning. What follows are their findings, which they wanted to share with the SEO community. The post An experiment in trying to predict Google rankings appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/29TEUhP via SEO In Mumbai

Despite many thinking that links are a declining ranking signal in Google's algorithm, this new study shows links are even more important than ever. The post New Google ranking study shows links are incredibly important to the ranking algorithm appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/29UAC8L via SEO In Mumbai

Posted by nikkielizabethdemere This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. Any old picture might be worth a thousand words. But your target niche doesn’t need or want a thousand words. Your ideal audience needs the right words, paired with the right images, to tell a story that uniquely appeals to their deepest desires. Studies show that people understand images faster than words, remember them longer, and if there’s a discrepancy between what we see and what we hear, our brains will choose to believe what they see. Our brains prioritize visual information over any other kind, which makes images the fast-track to connection all marketers are looking for. So don’t just slap some text on a stock photo and call it good. You can do better. Much better. And I'll show you how. Understand the symboli...

Columnist Julie Joyce gives us examples of how she uses spark files for content creation ideas that can lead to more links. The post Using spark files for content creation appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/29VLabd via SEO In Mumbai

Posted by Kaitlin There are lots of myths and misconceptions surrounding the subject of international SEO. I recently gave a Mozinar on this; I'd like to share the basis of that talk in written form here. Let’s first explore why international SEO is so confusing, then dive into some of the most common myths. By the end of this article, you should have a much clearer understanding of how international SEO works and how to apply the proper strategies and tactics to your website. One common trend is the lack of clarity around the subject. Let's dig into that: Why is international SEO so confusing? There are several reasons: Not everyone reads Google Webmaster Guidelines and has a clear understanding of how they index and rank international content. Guidelines vary among search engines, such as Bing, Yandex, Baidu, and Google. Guidelines change over time, so it’s difficult to keep up with changes and adapt your strategy accordingly. It’s difficult to implement best pract...

Posted by Tom.Capper Sampling is a process used in statistics when it's unfeasible or impractical to analyse all the data that exists. Instead, a small, randomly selected subset is used to keep things manageable. Many analytics platforms use some sort of sampling to keep report loading times in check, and there seem to be three schools of thought when it comes to sampling in analytics. There are those who are terrified of it, insisting in unsampled versions of any report. Then there are those who are relaxed about it, trusting the statistical logic. And then, lastly, there are those who are oblivious. All three are misguided. Sampling isn't something to fear, but, in Google Analytics in particular, it can't always be trusted. Because of that, it's definitely worth your time to understand when it occurs, how it affects your work, and how it can be avoided. When it happens You can always tell when sampling is being used, because of this line at the top of every repor...