SEO Salman's Blog

Posted by christinew603 As marketers, we can’t turn a corner without hearing about how to generate leads with existing content. But CRO [Conversion Rate Optimization] is about so much more than just leveraging content in different ways; optimization is really the process of finding out and testing how to convert people on your site pages, landing pages, blog posts, and marketing efforts. Don’t know where to start? Listen to these five actionable talks from a few of today’s top conversion experts. Hear directly from the landing page, copywriting, mobile, and conversion design experts on how to optimize your marketing for lead conversion. (And save your spot in a live Google Hangout with these experts and HubSpot on June 1st!) 1. Peep Laja – How to Turn Data into Insights & Customers Bio via ConversionXL : As ConversionXL founder, Peep is an entrepreneur and conversion optimization expert with 10+ years of global experience. He has extensive experience across verticals: in t...

Columnist Thomas Stern discusses how content marketing performance can fall short if SERP features aren't considered. The post Refine your content marketing tactics to benefit from enhanced search engine display appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/1NN1IkC via SEO In Mumbai

  Practically every digital marketing budget in 2016 includes line items for both SEO and content marketing. If you want to add rocket fuel to any campaign’s overall impact, the inclusion of influencer marketing is a must. The right influencers will enhance brand discoverability and audience development, boosting reach, results and ROI. Here are six […] The post 6 reasons to boost SEO & content investments with influencer marketing appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/1s9qscM via SEO In Mumbai

Posted by Isla_McKetta You know you're supposed to write scannable copy . But do you know why? On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely. – Jakob Nielsen Nope, it's not just that. Although the tiny fraction of attention readers have for your content is always important to keep in mind. But instead of another "write for the F-pattern reader" article, let's dig into the psychological underpinnings of how readers process information. You'll learn ways to make your content more memorable and how not to disenfranchise any audience members who struggle with legibility, however unintentional. Don't worry; you don't have to immerse yourself in academic theories for the next three weeks. I've waded through those dusty tomes for you, and I'm here to report back on how readability actually works. I'll also suggest some implications for your content. This'll get a li...

The search giant won't say exactly how many trillions of queries it processes other than it's now two or more. It last claimed 1.2 trillion in 2012. The post Google now handles at least 2 trillion searches per year appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/1WQlMWw via SEO In Mumbai

Think that building links is all a good link builder needs to do? Contributor Julie Joyce lists the five critical tasks that separate the great link builders from the mediocre ones. The post 5 essential skills that great link builders know appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/1YVxeO1 via SEO In Mumbai

If the majority of your digital marketing is aimed at boosting your rankings on Google search results, contributor Eric Enge contends you might want to rethink your priorities. The post Competitive threats to Google, and what they mean for you appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/1TBdY6Q via SEO In Mumbai