SEO Salman's Blog

When it comes time to choose your target keywords, what data should inform your decision? Columnist Paul Shapiro shares some helpful metrics to look at when evaluating which keywords to pursue. The post The essential metrics to analyze for keyword research success appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/25mqYDE via SEO In Mumbai

Posted by ronell-smith [Estimated read time: 17 minutes] A couple of years back, I received a call from the CMO of a small but popular and growing startup about taking on the brand as a content strategist. While I was initially lukewarm to the idea, they were adamant about working together, feeling that I “could help them reach their goals.” Before hanging up the phone, I asked him to email me the main priority for the onsite content: "Engaging content (e.g., shares, likes, tweets, etc.)," she wrote. I thought, I can do engaging. I reasoned I’d stick with how-to information content, in-depth evergreen content, and maybe a few interviews. In the online marketing vertical, these are what I call "can’t miss elements" for brands looking to create onsite engagement. But not long after I started working with the brand, I saw some problems that should have been red flags from the beginning: The type of content they wanted for the blog didn’t garner traffic The t...

The secret to getting valuable, high-quality links? According to columnist Andrew Dennis, it's one-on-one interaction with another person. The post Link building is a human endeavor appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/1LE16g5 via SEO In Mumbai

As an SEO professional, how can you improve your standing within an organization to achieve better results? The answer, according to columnist Jim Yu, lies in organic search evangelism. The post Evangelizing organic search success: 5 steps to elevate performance appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/1RgPWNx via SEO In Mumbai

Three years ago was the high-water mark for desktop search. The post Data show that search query volumes on PC peaked in 2013 appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/25izkfv via SEO In Mumbai

Posted by Dr-Pete Summary: We analyzed 5 mobile phone buyer searches on Google across 5,000 cities (25,000 total markets) to find the winners and losers in both organic and local pack results. Best Buy dominated organic results and performed well in local searches. Sprint won the local pack results, but disappeared from organic entirely. Carriers Verizon, T-Mobile, and AT&T all performed well, but none covered more than 30% of local search markets. The wireless industry in the United States is both massive and competitive. According to an IDC report , over 184 million mobile phones were shipped to US customers in 2014, with an estimated 191 million in 2015. The vast majority of consumers, even in 2015, report browsing products online but purchasing in-store (73%, according to PWC's annual report ). This trend may be even more dramatic in the wireless industry, where experts suggest that upwards of 9 out of 10 of all mobile phone purchases in the US still happen in a brick-an...

Posted by noahlemas [Estimated read time: 13 minutes] I had planned on writing about losslessness , about accurate reproduction. I’ve always found it strange that at just about the same time that true losslessness became widely available cheaply, we suddenly seemed to care less about fidelity than ever before. So I had wanted to discuss the Internet’s imminent future , almost undoubtedly VR-based and highly resolution-dependent, and how that vision is slightly at odds with its history of relegating virtually everything to simple, low-resolution, compressed formats. With the path to writing such a post research and time-intensive, deadline-bound, and rife with potential rabbit holes that could very well result in me unintentionally plumbing the depths of the Internet , I began framing it as though it were typical proposed work — which, for me, means organizing a basic Gantt chart . It’s something I do to frame the projects included in client engagements, beginning even during the p...