SEO Salman's Blog

Google is currently rolling out accelerated mobile pages in its mobile search results, but how can you get in on the action? Columnist Paul Shapiro explains how you can mark up your mobile pages for a better mobile user experience. The post How To Get Started With Accelerated Mobile Pages (AMP) appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/1KKdlqW via SEO In Mumbai

Posted by rMaynes1 [Estimated read time: 6 minutes] There’s a lot of talk about ad viewability at present, and with big players such as Google announcing in 2015 that it would only charge advertisers for 100% viewable impressions, it's easy to see how it’s become such a hot topic in the digital marketing world. But what exactly does it mean to be "viewable?" Does this mean people will look at your ad? We recently conducted a research study that set out to answer these questions. Conducting the eye-tracking study The study was conducted in two parts: an online survey of 1400 participants for quantitative data, and an eye-tracking study designed to observe actual behaviors of searchers online — more qualitative data. The goal was to measure the type of ads people noticed and engaged with the most, determining whether behavior changed depending on the intent behind the search task (research or purchase) and the relevancy of the ad. We also wanted to determine how vi...

Have you optimized your content for all stages of the buyer's journey? Columnist Jim Yu looks at how to create the right content at the right time to drive conversions. The post Content Mapping, Search Optimization And The Buyer’s Journey appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/21d26i7 via SEO In Mumbai

Last week, Google began removing the review stars from the search results. We asked Google if this is a bug or intentional. The post Google Looking Into Review Stars Dropping Out Of The Search Results appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/1p0AIm9 via SEO In Mumbai

A day earlier than expected, Google has pushed AMP results in the Google mobile news carousel. You should be able to see it yourself. The post Live: Google Launches AMP Results In Mobile Search Results appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/1Osn2VI via SEO In Mumbai

Posted by ronell-smith [Estimated read time: 9 minutes] In 2009, I wrote a magazine story about a Japanese lure company selling high-end fishing lures in the US for $20 to $50 each. With anglers buying the lures in droves, it was only a matter of time before competitors followed suit, creating carbon copies of the best sellers, which lead to a market frenzy the industry had never seen. Months later, I interviewed the owner of the lure company everyone was copying. His comments were eye-opening and accurate. “I don’t get it,” he said, referring to the competition. “I sell one million lures for $25. They sell 10 to 15 million lures for $5 to $10. I should be copying them .” Basic math highlights the truth of his words: $25 million < $50 million–$150 million. A good idea doesn’t mean good for your brand What looked like an idea — selling more expensive products to eager buyers — sufficed as a blinder to what would become an amazing opportunity: finding a way to sell more low-co...

Posted by Dr-Pete For the past couple of months, Google has been testing SERPs with 4 ads at the top of the page (previously, the top ad block had 1-3 ads), leading to a ton of speculation in the PPC community. Across the MozCast data set, 4 ads accounted for only about 1% of SERPs with top ads (which matches testing protocol, historically). Then, as of yesterday, this happened: Over the past 2 weeks, we’ve seen a gradual increase, but on the morning of February 18, the percentage of top ads blocks displaying 4 ads jumped to 18.9% (it’s 19.3% as of this morning). Of the 5,986 page-1 SERPs in our tracking data that displayed top ads this morning, here’s how the ad count currently breaks down: As you can see, 4-ad blocks have overtaken 2-ad blocks and now account for almost one-fifth of all top ad blocks. Keep in mind that this situation is highly dynamic and will continue to change over time. At the 19% level, though, it’s unlikely that this is still in testing. Sample SERPs &...