Posts

Expand Your Search Presence With External Sites

Search engine optimization (SEO) is about more than your website. Columnist Dan Bagby explains how to optimize content on external web properties to help boost your organic search presence. The post Expand Your Search Presence With External Sites appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1Thpa7k via SEO In Mumbai

Report: Top Domains In Google With Winners & Losers For 2015

Moz has published the top domains ranking in Google in 2015, including winners, losers and most improved. The post Report: Top Domains In Google With Winners & Losers For 2015 appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1OKVyeD via SEO In Mumbai

In-SERP Conversions: Dawn of the 100% Conversion Rate?

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Posted by Alan_Coleman By now, we're all pretty used to Knowledge Graph results in the SERPs. But what could it mean when Google offers the ability to make a purchase, a call, book an appointment, or otherwise convert customers within those results? In this video blog, Alan Coleman speculates about a potential 100% conversion rate in the SERPs and raises the question of Google's role in an increasingly app-centric world. Video transcript In this video blog, I’m going to talk to you about a key trend we’ve noticed with Google here at Wolfgang. 12 months ago, the key trend that we were talking about was Google had shifted its focus. From Google’s birth right up until last year, its objective was to get you to the website that was most relevant, most authoritative, most likely to answer your question — whereas what we saw 12 months ago was Google taking a lot more ownership of your journey from question to answer. And what we were seeing 12 months ago was a lot more question...

Bait & Switch Hacking Is Gaining Top Rankings In Google

Hackers are injecting content into websites to get Google visitors, then redirecting them elsewhere. The post Bait & Switch Hacking Is Gaining Top Rankings In Google appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1Tg4SuY via SEO In Mumbai

Scaling Manual Link Building

Many SEOs agree that building quality links requires manual effort, but how can you scale that which cannot be automated? Columnist Andrew Dennis shares his thoughts. The post Scaling Manual Link Building appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1NAxxJI via SEO In Mumbai

Brands That Won (and Lost) Google in 2015

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Posted by Dr-Pete As part of the MozCast 10K (a 10,000-keyword daily Google tracker), we keep a close eye on the domains with the most page-one Google real-estate. As of December 1st, these were the "Big 10": "Share" represents the percentage of total results each domain has across the entire data set. Of course, absolute rankings can vary a lot depending on the data set, but what's more interesting is how any given brand moves over time. We watch day-to-day movements closely as search marketers, and often track winners and losers when Google announces a big update, but I thought it would be interesting to take the long-term view. Who are the brands who won and lost the most Google real estate in the past year? All of the data from this post is from the MozCast 10K and spans December 1, 2014–December 1, 2015. Biggest winners in 2015 If we look at absolute gains in total page-one Google real estate, the winners are in the table below. The "Rank"...

Using Search Data To Explain Media Impact

Wondering how your television ads are impacting search? Columnist Andrew Ruegger shares his method for gleaning these insights. The post Using Search Data To Explain Media Impact appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1O3CyvA via SEO In Mumbai