SEO Salman's Blog

When working in social media, it can feel like you exist worlds away from SEO. And as an SEO, social media may feel like something that isn’t quite relevant in your day to day. But as with all things marketing, both of these digital marketing tactics have the potential to boost collective success. As a Social Media Manager, I’m here to tell you how you as an SEO can collaborate with your social media team in order to help supercharge your SEO efforts. What is a social media strategy? A social media strategy is a document that outlines your organization’s social media goals, along with how you will achieve them, both through top-level strategy and on-the-ground tactics (i.e., what you actually do). A strategy is the foundation of how your organization approaches being on social media. Social media vs. search engine optimization Social media involves owning accounts and having an active presence on social media channels like Twitter, Instagram, Facebook, LinkedIn, TikTok, and YouTub...

What exactly IS an API? They’re those things that you copy and paste long strange codes into Screaming Frog for links data on a Site Crawl, right? I’m here to tell you there’s so much more to them than that – if you’re willing to take just a few little steps. But first, some basics. What’s an API? API stands for “application programming interface”, and it’s just the way of… using a thing. Everything has an API. The web is a giant API that takes URLs as input and returns pages. But special data services like the Moz Links API have their own set of rules. These rules vary from service to service and can be a major stumbling block for people taking the next step. When Screaming Frog gives you the extra links columns in a crawl, it’s using the Moz Links API, but you can have this capability anywhere. For example, all that tedious manual stuff you do in spreadsheet environments can be automated from data-pull to formatting and emailing a report. If you take this next step, you can be...

We all know that we want to maximize our chances for success in SEO, and for that, what we want to do is prioritize tasks that will have a higher impact, and lower effort, but sometimes those get lost in the SEO audit process. In today’s Whiteboard Friday, Aleyda helps develop this low-hanging fruit analysis in parallel of the usual SEO process. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Welcome to a new edition of Whiteboard Friday. My name is Aleyda Solis. I am an SEO consultant and founder of Orainti, and today I am here to share with you low-hanging fruit SEO. We all know that we want to maximize the opportunities, the chances for success in SEO, and for that, what we tend to do is to prioritize those tasks, those activities that will tend to have a higher output, a higher impact, and lower effort. Although it's true that this usually depends on the context of our SEO process or project, the restrictions, t...

In her last piece, Jo took you on an adventure diving for treasure in the long tail of search . This time around we're answering the call for help when you feel like you've done all you can, but you're still not ranking. Originally published in June 2016 this blog has been rewritten to include new tool screenshots and refreshed workflows. Read on and level up! You’ve optimized your pages, written delightful title tags, concocted a gorgeous description to entice clicks, used your target keyword in your copy with similar words, and your content is good, like really good. As far as you’re concerned you’re doing everything you can on that page to say to Google “This is relevant content!” But, lo and behold, you’re not ranking. Frustrating, right? Well, no more. I’m going to show you how you can discover what’s holding you back, and how to make sure your site is a lovely big target for visitors, just like this happy fellow: You’ll learn some tricks you can do in your bro...

In December of 2022, Google announced that they did a link spam update, and they told us that they tried to nullify “spammy” links at scale. So, how do we exactly build non-spammy links? In today’s Whiteboard Friday, Debbie goes through five tips to do so. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. This is Debbie. I am the Global SEO Manager at Dialpad. Today we're talking about link building, one of my favorite areas in SEO. So last year, in December of 2022, Google had announced that they did a link spam update. So in this update, they told us that they tried to nullify spammy links at scale. So how do we exactly build non-spammy links then? So today I'm going to cover five tips for non-spammy links. Before we jump into that, I wanted to kind of share that I've kind of split the tips into a few that are related to the mindset that you should have. So how you approach link building is...

Microsoft is tweaking The New Bing constantly, grooming it to be the heir apparent to the traditional, or Top-10 blue links model that first appeared in its modern form 25 years ago with AltaVista . GoTo.com taught Google how to monetize search results back in 1998 , and for about a quarter century, that’s been the dominant model. Sure, there’s been Universal Search , Knowledge Graph , and Featured Snippets , but the core of search has been the same for a long time. Now, Microsoft is trying to change that with Bing, with a rapid-fire roll-out of potentially game-changing new features leveraging the latest GPT AI-tech to make the next feature “conversational search”. Let’s look at the timeline. But first, a word on history and why Microsoft is so ready to take up this battle. Microsoft’s AI history Clippy, Tay, and shameless risk taking AI-like features in Microsoft products are nothing new. Some may remember Clippy, the paper clip Office assistant from last century who was retir...