SEO Salman's Blog

How do you measure success within your SEO campaigns? Columnist John Lincoln shares the key metrics he tracks. The post My 12 most important SEO metrics to monitor appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2AmeQIP via SEO In Mumbai

Search results will show books available on audiobook apps. The post Google book search now includes audiobook results appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2i3Ajhn via SEO In Mumbai

Posted by tombennet When it comes to direct traffic in Analytics, there are two deeply entrenched misconceptions. The first is that it’s caused almost exclusively by users typing an address into their browser (or clicking on a bookmark). The second is that it’s a Bad Thing , not because it has any overt negative impact on your site’s performance, but rather because it’s somehow immune to further analysis. The prevailing attitude amongst digital marketers is that direct traffic is an unavoidable inconvenience; as a result, discussion of direct is typically limited to ways of attributing it to other channels, or side-stepping the issues associated with it. In this article, we’ll be taking a fresh look at direct traffic in modern Google Analytics. As well as exploring the myriad ways in which referrer data can be lost, we’ll look at some tools and tactics you can start using immediately to reduce levels of direct traffic in your reports. Finally, we’ll discover how advanced analysis an...

Wondering where to start with your SEO strategy? Columnist Marcus Miller explains how to identify your business's strengths, weaknesses, opportunities and threats to determine where best to direct your search marketing efforts. The post SEO SWOT Analysis: Focus your efforts in areas that deliver results appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2Al2JOT via SEO In Mumbai

Google says it started with organizations that have opted in via its Google for Nonprofits initiative and hopes more nonprofits will join. The post Google adds a donate button directly into search for US-based nonprofits appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2jxgZtd via SEO In Mumbai

Posted by kerryjones In my last post, I discussed why your top funnel content shouldn’t be all about your brand . Today I’m making a 180-degree turn and covering the value of content at the opposite end of the spectrum: content that’s directly about your business and offers proof of your effectiveness. Specifically, I’m talking about case studies. I’m a big believer in investing in case studies because I’ve seen firsthand what happened once we started doing so at Fractl. Case studies were a huge game changer for our B2B marketing efforts. For one, our case studies portfolio page brings in a lot of traffic – it’s the second most-visited page on our site, aside from our home page. It also brings in a significant volume of organic traffic, being our fourth most-visited page from organic searches. Most importantly, our case studies are highly effective at converting visitors to leads – about half of our leads view at least one of our case studies before contacting us. Assuming anyon...

Search results have become more personalized and dynamic over the years, creating a more challenging SEO environment for search and content marketers. But columnist Jim Yu shows how these changes can create opportunities for those willing to do the work. The post The changing SERP: Understanding and adapting to dynamic search results appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2BudBHM via SEO In Mumbai

Google says it aims to open up more data to show what's being searched around the world. The post Google Trends now shows data for YouTube search, Google Shopping, News search & Image search appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2hY5laB via SEO In Mumbai

Check out the new Google Finance, which means many will lose the "portfolio" feature in the old Google Finance. The post Google launches new Google Finance features in search and drops the portfolio feature appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2j0nHZi via SEO In Mumbai

Posted by Dr-Pete Over the past two years, we've seen a steady and substantial increase in Featured Snippets on Google SERPs. In our 10,000-keyword daily tracking set, Featured Snippets have gone from about 5.5% of queries in November 2015 to a recent high of just over 16% (roughly tripling). Other data sets, with longer tail searches, have shown even higher prevalence. Near the end of October (far-right of the graph), we saw our first significant dip (spotted by Brian Patterson on SEL ). This dip occurred over about a 4-day period, and represents roughly a 10% drop in searches with Featured Snippets. Here's an enhanced, 2-week view (note: Y-axis is expanded to show the day-over-day changes more clearly): Given the up-and-to-the-right history of Featured Snippets and the investments people have been making optimizing for these results, a 10% drop is worthy of our attention. What happened, exactly? To be honest, when we investigate changes like this, the best we can usual...

SEO is constantly changing, and what worked well last year may not work at all now. With new technologies and new rules constantly evolving, it’s critical to stay on top of the latest developments. In this webinar, we’ll sit down with two of the industry’s top experts to examine what SEOs need to know about […] The post Don’t forget! RSVP for the ‘SEO in 2018’ webinar. appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2BskSYH via SEO In Mumbai

Google can penalize your website if you use event markup in a misleading manner. The post Google warns webmasters not to use misleading event markup appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2AD6rnz via SEO In Mumbai

The SEO industry is becoming more difficult than ever, and columnist Jeremy Knauff explains why that is a great thing for the industry as a whole. The post Looking to get out of the SEO business? Good! appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2k1IGOL via SEO In Mumbai

Posted by randfish You don't want to try to rank for every one of your competitors' keywords. Like most things with SEO, it's important to be strategic and intentional with your decisions. In today's Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. So this week we're chatting about your competitors' keywords and which of those competitive keywords you might want to actually target versus not. Many folks use tools, like SEMrush and Ahrefs and KeywordSpy and Spyfu and Moz's Keyword Explorer , which now has this feature too, where they look at: What are the keywords that my competitors rank for, that I may be interested in? This is actual...

Planning a site migration? Columnist Pratik Dholakiya's helpful guide will ensure that you cover all the SEO bases to make the transition as smooth as possible. The post A site migration SEO checklist: Don’t lose traffic appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2Bcm569 via SEO In Mumbai

You generally wouldn't want your staging site appearing in search results, so how can you prevent Google from indexing this content? Columnist Patrick Stox offers some tips. The post How to keep your staging or development site out of the index appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2hWbo39 via SEO In Mumbai

Posted by EricEnge Should you AMP-lify your site in 2018? This is a question on the mind of many publishers. To help answer it, this post is going to dive into case studies and examples showing results different companies had with AMP. If you’re not familiar with Accelerated Mobile Pages (AMP), it’s an open-source project aimed at allowing mobile website content to render nearly instantly. This initiative that has Google as a sponsor, but it is not a program owned by Google, and it’s also supported by Bing, Baidu, Twitter, Pinterest, and many other parties. Some initial background Since its inception in 2015, AMP has come a long way. When it first hit the scene, AMP was laser-focused on media sites. The reason those types of publishers wanted to participate in AMP was clear: It would make their mobile sites much faster, AND Google was offering a great deal of incremental exposure in Google Search through the “Top Stories news carousel.” Basically, you can only get in the Top St...

Even former Google search executive Matt Cutts calls this new Google search behavior "super annoying." The post Google home page search box now shows you recent searches by default appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2B0Qjbr via SEO In Mumbai

Even the greatest SEO strategy won't succeed if you can't implement it properly. Columnist Casie Gillette discusses common client obstacles and how to overcome them. The post When SEO isn’t your SEO problem appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2jdUEAV via SEO In Mumbai

The new design for Google Flight search makes it easier to find cheaper flights, says Google. The post Google Flights gets a redesign in time for the holiday season appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2B0c23e via SEO In Mumbai

Posted by jocameron Welcome to the newest installment of our educational Next Level series! In our last episode, our fearless writer Jo Cameron shared how to uncover low-value content that could hurt your rankings and turn it into something valuable. Today, she's returned to share how to do effective keyword research and targeting for local queries. Read on and level up! All around the world, people are searching: X sits at a computer high above the city and searches dreamily for the best beaches in Ko Samui . Y strides down a puddle-drenched street and hastily types good Japanese noodles into an expensive handheld computer. K takes up way too much space and bandwidth on the free wireless network in a chain coffee house, which could be located just about anywhere in the world, and hunts for the best price on a gadgety thing . As we search, the engines are working hard to churn out relevant results based on what we’re searching, our location, personalized results, and just ab...