SEO Salman's Blog

Have questions about Google's stance on organic rankings? On featured snippets? On the mobile-first algorithm? Get answers in contributor Eric Enge's recap of this informative session at Search Engine Land's recent conference. The post ‘Ask Me Anything’ with Google’s Gary Illyes at SMX East appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2gRTqL2 via SEO In Mumbai

Posted by sherrybonelli If you're having trouble getting your local business' website to show up in the Google local 3-pack or local search results in general, you're not alone. The first page of Google's search results seems to have gotten smaller over the years – the top and bottom of the page are often filled with ads, the local 7-pack was trimmed to a slim 3-pack, and online directories often take up the rest of page one. There is very little room for small local businesses to rank on the first page of Google. To make matters worse, Google has a local "filter" that can strike a business, causing their listing to drop out of local search results for seemingly no reason – often, literally, overnight. Google's local filter has been around for a while, but it became more noticeable after the Possum algorithm update , which began filtering out even more businesses from local search results. If you think about it, this filter is not much different than we...

In the spirit of Halloween, columnist Jeremy Knauff shares some frighteningly outdated SEO tactics that simply won't die! The post 13 outdated SEO tactics that should terrify you appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2xyxgnJ via SEO In Mumbai

Posted by randfish One of the most helpful functions of modern-day SEO software is the idea of a "keyword universe," a database of tens of millions of keywords that you can tap into and discover what your site is ranking for. Rankings data like this can be powerful, and having that kind of power at your fingertips can be intimidating. In today's Whiteboard Friday, Rand explains the concept of the "keyword universe" and shares his most useful tips to take advantage of this data in the most popular SEO tools. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about the Keywords by Site feature that exists now in Moz's toolset — we just launched it this week — and SEMrush and Ahrefs, who have had it for a little while, and there are some other tools out there that also do it, so places like KeyCom...

Users can still change their search settings to select a country service if desired. The post Google searches now correspond to user location instead of domain appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2llp7RL via SEO In Mumbai

Stumped by a technical SEO issue? Columnist Patrick Stox has some tips and tricks to help you diagnose and solve some common problems. The post Tips to troubleshoot your technical SEO appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2z9kCjq via SEO In Mumbai

Eric Enge shared insights at the "All Google Manual Penalties Explained" session.  The post All Google Manual Penalties Explained from SMX East appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2i7bZuG via SEO In Mumbai

Gary Illyes from Google would not give us any timelines, but the rollout of the mobile-first index is going well, and a blog post about the process should be out soon. The post Google’s mobile-first index has rolled out for some sites & will be implemented very slowly appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2iBUxSU via SEO In Mumbai

Posted by John.Reinesch Competitive analysis is a key aspect when in the beginning stages of an SEO campaign. Far too often, I see organizations skip this important step and get right into keyword mapping, optimizing content, or link building. But understanding who our competitors are and seeing where they stand can lead to a far more comprehensive understanding of what our goals should be and reveal gaps or blind spots. By the end of this analysis, you will understand who is winning organic visibility in the industry, what keywords are valuable, and which backlink strategies are working best, all of which can then be utilized to gain and grow your own site’s organic traffic. Why competitive analysis is important SEO competitive analysis is critical because it gives data about which tactics are working in the industry we are in and what we will need to do to start improving our keyword rankings. The insights gained from this analysis help us understand which tasks we should priorit...

What are the most crucial search engine ranking factors these days? Panelists at SMX East discussed their findings and provided practical advice for putting this data into action. The post SEO Ranking Factors in 2017: What’s Important and What’s Not appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2izgTET via SEO In Mumbai

Some SEOs discount nofollow links, but contributor Pratik Dholakiya argues such an approach could result in many missed opportunities. The post Nofollow links are not useless: Earning them Is central to good SEO appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2gDErnQ via SEO In Mumbai

Posted by kerryjones Many companies still don’t see the benefit of creating content that isn’t directly about their products or brand. But unless you have a universally interesting brand, you’ll be hard-pressed to attract much of an audience if all you do is publish brand-centric content. Content marketing is meant to solve this dilemma. By offering genuinely useful content to your target customers, rather than selling to them, you earn their attention and over time gain their trust. And yet, I find myself explaining the value of non-branded content all too often. I frequently hear grumblings from fellow marketers that clients and bosses refuse to stray from sales-focused content. I see companies publishing what are essentially advertorials and calling it content marketing. In addition to turning off customers, branded content can be extremely challenging for building links or earning PR mentions. If you’ve ever done outreach for branded content, you’ve probably gotten a lot of pu...

Some SEO professionals may advise you not to bother chasing rankings for competitive keyword terms, but columnist Stoney deGeyter believes you can build your authority for these keywords over time by focusing on the long tail. The post How to use long-tail keywords to build your short-tail rankings appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2i1r2Gj via SEO In Mumbai

Looking to increase traffic and links to your site? Columnist Andrew Dennis shares the process he used to greatly improve search engine visibility for a B2B client. The post How to increase B2B traffic by 192% in five months appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2gApNgX via SEO In Mumbai

Posted by randfish For many years now, Moz's customers and so, so many of my friends and colleagues in the SEO world have had one big feature request from our toolset: "GIVE ME KEYWORDS BY SITE!" Today, we're answering that long-standing request with that precise data inside Keyword Explorer : This data is likely familiar to folks who've used tools like SEMRush , KeywordSpy , Spyfu , or others, and we have a few areas we think are stronger than these competitors, and a few known areas of weakness (I'll get to both in a minute). For those who aren't familiar with this type of data, it offers a few big, valuable solutions for marketers and SEOs of all kinds. You can: Get a picture of how many (and which) keywords your site is currently ranking for, in which positions, even if you haven't been directly rank-tracking. See which keywords your competitors rank for as well, giving you new potential keyword targets. Run comparisons to see how many key...

Want to dip your toes into techncial SEO? Columnist John Lincoln shares some fun tidbits for those just starting out. The post 19 technical SEO facts for beginners appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2zxmsa7 via SEO In Mumbai

Posted by randfish Which link is more valuable: the one in your nav, or the one in the content of your page? Now, how about if one of those in-content links is an image, and one is text? Not all links are created equal, and getting familiar with the details will help you build a stronger linking structure. Click on the whiteboard image above to open a high-resolution version in a new tab! <span id="selection-marker-1" class="redactor-selection-marker"></span> Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about links in headers and footers, in navigation versus content, and how that can affect both internal and external links and the link equity and link value that they pass to your website or to another website if you're linking out to them. So I'm going to use Candy Japan here. They recently crossed $1 million ...

Columnist Kevin Rowe shares tips on working with online influencers to boost your brand's link profile, its brand visibility and traffic to your site. The post 10 ways to generate links with online influencers appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2gxvbFo via SEO In Mumbai

Google penalty notifications - and how to respond to them - continue to be confounding issues for SEOs. Our new guide provides answers and guidance. The post Our ‘Ultimate Guide to Google Penalties’ launches today appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2gm5fso via SEO In Mumbai

Want to improve your page load times? Image optimization is a great place to start! Columnist Tom Demers reviews five free image compression tools and notes their impact on page speed. The post From big to small: 5 free image compression tools reviewed appeared first on Search Engine Land . from Channel: SEO – Search Engine Land https://selnd.com/2ywbSR3 via SEO In Mumbai

Posted by alexis-sanders Schema.org is cryptic. Or at least that’s what I had always thought. To me, it was a confusing source of information: missing the examples I needed, not explaining which item properties search engines require, and overall making the process of implementing structured data a daunting task. However, once I got past Schema.org’s intimidating shell, I found an incredibly useful and empowering tool. Once you know how to leverage it, Schema.org is an indispensable tool within your SEO toolbox. A structured data toolbox The first part of any journey is finding the map. In terms of structured data, there are a few different guiding resources: The most prominent and useful are Google’s Structured Data Features Guides . These guides are organized by the different structured data markups Google is explicitly using. Useful examples are provided with required item properties. Tip: If any of the item types listed in the feature guides are relevant to your site, ensur...