SEO Salman's Blog

DMOZ — The Open Directory Project that uses human editors to organize web sites — is closing. It marks the end of a time when humans, rather than machines, tried to organize the web. The announcement came via a notice that’s now showing on the home page of the DMOZ site, saying it will close as […] The post RIP Dmoz: The Open Directory Project is closing appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2l99Oev via SEO In Mumbai

Why are we so afraid of links? Columnist Julie Joyce goes through several of our biggest fears and discusses how healthy they really are. The post Link free or die appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2mAOgV9 via SEO In Mumbai

HealthNews.com confirms being reincluded in the Google index after being deindexed last week. The post After rare confirmation from Google on site penalty, Natural News is back in Google’s index appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2luFYgD via SEO In Mumbai

Need to turn off your web site for a period of time but worried your Google rankings will drop? Here are some tips from Google's John Mueller on how to handle it. The post Google recommendations on how to handle day-long site closures for search rankings appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2lPw4Zt via SEO In Mumbai

Posted by kerryjones Do your link building results look something like this? Start doing outreach Get links Stop doing outreach No more links Everyone talks about the long-term benefits of using content marketing as part of a link building strategy. But without the right type of content, your experience may be that you stop earning links as soon as you stop doing outreach. In this sense, you have to keep putting gas in the car for it to keep running (marketing “gas” = time, effort, and resources). But what if there was a way to fill up the car once, and that would give it enough momentum to run for months or even years? An example of this is a salary negotiations survey we published last year on Harvard Business Review. The study was picked up by TechCrunch months after we had finished actively promoting it. We didn’t reach out to TechCrunch. Rather, this writer presumably stumbled upon our content while doing research for his article. So what’s the key to long-term links?...

The virtual assistant capability will soon be available on smartphones running Android 6.0 and 7.0. The post Google Assistant to roll out across newer smartphones appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2lrphT7 via SEO In Mumbai

Searching for nearby GPs and hospitals on Bing UK will surface information pulled from the country's publicly-funded national healthcare system. The post Bing UK now displaying National Health Service data for GP & hospital search queries appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2lYmsMN via SEO In Mumbai

Learn how agencies can use marketing automation to establish a strong foundation for their clients. By taking just a few easy steps, you can ensure they’ll get the most out of the platform from day one. In this white paper from Sharp Spring, you will learn: how to help your clients identify and acquire qualified […] The post The 5 Pillars of Marketing Automation Success appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2lEjU3S via SEO In Mumbai

Posted by randfish Trying to target a small, specific region with your keywords can prove frustrating. While reaching a high-intent local audience is incredibly valuable, without volume data to inform your keyword research, you'll find yourself hitting a wall. In this Whiteboard Friday, Rand shares how to uncover powerful, laser-focused keywords that will reach exactly the right people. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about hyperlocal keyword research. Now, this is a big challenge, not only for hyperlocal-focused businesses, but also for all kinds of websites that are trying to target very small regions, and many of them, with their keyword research and keyword targeting, on-page optimization. The problem: So the problem tends to be that most keyword research tools, and this includes things like the...

A Google webmaster violation is the reason this web site was penalized by Google, not because the site is controversial. The post Natural News was not banned from Google over fake news appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2lPwkbO via SEO In Mumbai

Technically called a “featured snippet,” Google lists four U.S. presidents as Klan members, even though there's no conclusive evidence any were. The post Four U.S. Presidents in the KKK? Google’s latest problem with featured answers appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2l4yKz3 via SEO In Mumbai

Google has upgraded their iOS keyboard extension to support voice dialing and 15 more languages. The post Gboard adds new languages, voice typing, new emojis & Doodles appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2ltHzG9 via SEO In Mumbai

Posted by Casey_Meraz In 2016, I predicted that ranking in the 3-pack was hard and it would continually get more competitive. I maintain that prediction for 2017, but I want to make one thing clear. If you haven't done so, I believe local businesses should start to look outside of a local-SEO-3-Pack-ONLY focused strategy. While local SEO still presents a tremendous opportunity to grow your business, I'm going to look at some supplementary organic strategies you can take into your local marketing campaign, as well. In this post I'm going to address: How local search has changed since last year Why & how your overall focus may need to change in 2017 Actionable advice on how to rank better to get more local traffic & more business In local search success, one thing is clear The days of getting in the 3-pack and having a one-trick pony strategy are over. Every business wants to get the free traffic from Google’s local results, but the chances are getting ...

As search engine algorithms become more sophisticated, many believe user signals will play a greater role in search rankings. Columnist David Freeman explains what this means for forward-looking SEO professionals. The post Why UX is pivotal to the future of SEO appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2lpdGq6 via SEO In Mumbai

When Google introduced RankBrain into its ranking algorithm, many wondered how that might impact SEO. Columnist Larry Kim theorizes that it has placed greater importance on user signals. The post Has machine learning created a new model for SEO ranking? appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2lpeNGj via SEO In Mumbai

The latest Google employee departure is Maile Ohye, someone the SEO community has grown to love over the years. The post Maile Ohye has left Google appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2kM075t via SEO In Mumbai

Posted by Whitespark Have you noticed that a lot of local pack results don’t seem to make sense these days? Almost every time I search Google for a local search term, the pack results leave me wondering, “Why are these businesses ranking?” For example, take a look at the results I get for “plumbers”: (Searched in an incognito Chrome browser on PC in Edmonton) Here’s a quick summary of the basic local ranking factors for the businesses in this local pack: Notice that: None of the businesses have claimed/verified their Google listing. None of the businesses have any Google reviews. Only one of the businesses even has a website! Surely, Google, there are more prominent businesses in Edmonton that deserve to rank for this term? Here’s the data table again with one additional point added: proximity to the searcher. These business are all so close to me that I could walk to them in about 8 to 15 minutes. Here’s a map of Edmonton with pins for my location and these 3 busines...