SEO Salman's Blog

Wondering what's holding you back from greater content? Columnist Julie Joyce discusses what you can do to go above and beyond the usual. The post How to go above and beyond with your content appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2jQOiZP via SEO In Mumbai

As Google continues to invest in machine learning technology to help it better understand and parse user queries, columnist Eric Enge emphasizes the need for marketers to continuously improve content quality and user satisfaction. The post How machine learning impacts the need for quality content appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2jz4X0o via SEO In Mumbai

Developers can now build their own tools around the mobile-friendly testing tool to see if pages are mobile-friendly or not using the new API Google released. The post Google mobile-friendly testing tool now has API access appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2jyDyvy via SEO In Mumbai

Posted by rjonesx. There are a handful of data sources relied upon by nearly every search engine optimizer. Google Search Console (formerly Google Webmaster Tools) has perhaps become the most ubiquitous. There are simply some things you can do with GSC, like disavowing links, that cannot be accomplished anywhere else, so we are in some ways forced to rely upon it. But, like all sources of knowledge, we must put it to the test to determine its trustworthiness — can we stake our craft on its recommendations? Let's see if we can pull back the curtain on GSC data and determine, once and for all, how skeptical we should be of the data it provides. Testing data sources Before we dive in, I think it is worth having a quick discussion about how we might address this problem. There are basically two concepts that I want to introduce for the sake of this analysis: internal validity and external validity. Internal validity refers to whether the data accurately represents what Google kno...

The “Enterprise SEO Platforms: A Marketer’s Guide,” from our sister-site MarTech Today, examines the market for enterprise SEO software platforms and the considerations involved in implementing this software into your business. If you are considering licensing an SEO software tool, this report will help you decide whether or not you need to. The report has […] The post Updated for 2017 — Enterprise SEO Platforms: A Marketer’s Guide appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2kLQljB via SEO In Mumbai

Want your content to be found by mobile users in Google News? Well, it seems like you need to have AMP to make that happen now. The post Google AMP results in Google News more than doubles appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2kH1zm7 via SEO In Mumbai

Posted by ronell-smith During the holidays, my youngest daughter apparently had cabin fever after being in the house for a couple of days. While exiting the bedroom, my wife found the note below on the floor, after the former had slyly slid it under the door. Though tired and not really feeling like leaving the house, we had to reward the youngster for her industriousness. And her charm. Her effective "outreach" earned plaudits from my wife. "At least she did it the right way," she remarked. "She cleaned her room, washed dishes, and read books all day, obviously part of an attempt to make it hard for us to say no. After all she did, though, she earned it." Hmm... She earned it. Can you say as much about your outreach? We're missing out on a great opportunity Over the last few months, I've been thinking a lot about outreach , specifically email outreach. It initially got my attention because I see it so badly handled, even by savvy market...

How can we determine which of our site pages aren't indexed without running afoul of Google's guidelines? Columnist Paul Shapiro shares his methods. The post How to check which URLs have been indexed without upsetting Google: A follow-up appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2ktVUje via SEO In Mumbai

With all the ways search engine results pages have evolved over the years, columnist Julian Connors explores the question of whether SEO is still a wise investment. The post Do organic keyword rankings matter anymore? appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2konVZr via SEO In Mumbai

Do a search for the word "spinner" and you'll get an interactive spinning wheel that lets you choose anywhere from two to twenty numbers. The post Google “spinner” Easter Egg returns interactive spinning wheel at top of results appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2k7AtHb via SEO In Mumbai

It's easy to get caught up in the day-to-day of your SEO campaigns, but columnist David Freeman advises you to stop for a moment and take a look at the bigger picture. The post SEO priorities for the new year appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2jxKERX via SEO In Mumbai

Columnist Marcus Miller shares how his company has adapted an agile framework, Scrum, to better manage his company's marketing and SEO projects for improved client results. The post Using agile project management for SEO & digital marketing appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2jZrcR4 via SEO In Mumbai

Posted by KaneJamison At least once or twice per month, I talk to a small e-commerce store owner who wants to invest in content marketing. Often times, I have to break it to them that they’re not ready for content marketing. You see, before you spend a bunch of time generating traffic from your target audience, it’s important to make sure those visitors get the best experience possible while browsing your store. So, in this post, I want to give store owners and e-commerce newbies a clear idea of where they can invest their time before investing in more paid and organic traffic to their sites. Many of these can be accomplished for less than $1,000 or a few hours of your time. With a few small-scale investments you can help drive performance on conversions, SEO, and more. So what are they? Rewrite Your Weak Product Descriptions Take Better Product Photography Build Lookbooks & Product Collections Start Adding Product Videos Upgrade Your Review Software & Process Let...

Posted by mahannay The "why" and "how" of sourcing local talent from national HQ A recent report on national-to-local marketers mentions that, with the exception of email marketing, “enterprise brands are struggling to make digital as effective as traditional tactics and media” for local branches’ ad dollars. With locally focused email newsletters, it’s generally easier to automate locally targeted sales or events. On the other hand, local content is much more essential for local SEO and social media engagement , and this is where enterprise brands have not yet fully conquered the local space. For national brands, accumulating content that resonates with locals in each individual market is an excruciating task. Not even the best of researchers or the slyest of copywriters can match the value of a local’s knowledge base. Meanwhile, local partners may not have the time or the storytelling know-how to create quality local content. Content without topic knowledge i...

Posted by MiriamEllis “Why, there’s a change in the weather, there’s a change in the sea So from now on, there’ll be a change in me.” Ethel Waters - There’ll Be Some Changes Made Change happens fast! Recently, I came across a local retail store that was violating Google’s naming guidelines on the company’s Google My Business listing. As a tiny experiment, I used a Google account I had never used before for any Maps tasks, recommending that Google correct the name. It took 48 hours for my suggestion to be implemented and for me to receive a thank-you email from Google. Just like that . I like this particular business and didn’t want them to get in trouble with Google, but you can’t count on all your neighbors (or their marketers) to have the same civic-minded motivations. Negative SEO in the form of nefarious local listing edits to your name, address, and phone number (NAP) is a genuine threat to traffic, leads, and sales, requiring due vigilance. Google makes changes and we ada...

Posted by MarieHaynes If you've ever been the victim of a Google penalty, you know how painful it can be to identify the problem and recover from the hit. Even if you've been penalty-free thus far, the threat of getting penalized is a source of worry. But how can you avoid it, when it seems like unnatural links lurk around every corner? In today's Whiteboard Friday, we're overjoyed to have Google penalty and unnatural link expert Marie Haynes share how to earn links that do comply with Google's guidelines, that will keep your site out of trouble, and that can make a real impact. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey everybody. My name's Marie Haynes, and today we're going to talk all about links. If you know anything about me, you know that I've done a lot of work with unnatural links. I've done a lot of work helping people with Penguin problems and unnatural link penalt...

A new study uncovers a slew of search terms that aren't earning their fair share of clicks in the search engine results pages. The post Study shows search terms with the very worst (and best) clickthrough rates appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2jDe9VK via SEO In Mumbai

The privacy search engine says it had its biggest day already this year with 14M searches on January 10th. The post DuckDuckGo surpasses 10 billion searches, with 4 billion happening in 2016 alone appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2iG1DFs via SEO In Mumbai

Matt Cutts is the new director of engineering at the US Digital Service. He has been on leave with Google since 2014 and officially resigned at the end of 2016. The post Matt Cutts officially resigns from Google appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2iOnnKm via SEO In Mumbai

Columnist Janet Driscoll Miller outlines the steps you should take pre-launch and post-launch to ensure a smooth transition to a new website. The post Relaunching your website? Don’t forget an SEO audit! appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2iWNRN5 via SEO In Mumbai

Posted by BrianChilds A common challenge when doing SEO for e-commerce sites is deciding how to choose keywords for product pages. When it comes to e-commerce in particular, there's always that question on a page-by-page basis of “Which keyword is right for this page?” Especially for existing sites that need an SEO update, finding time to do page-specific keyword research can be burdensome. But product pages deserve every ounce of SEO they can get. Today, I’ll show you a way to make your e-commerce product page keyword research a lot easier. My secret weapon? MozBar . By the end of this post, you'll discover how you can easily: Look at the results for keywords related to your topic and get a sense of which words deliver the most similar results Get a sense for how search engines might see your term versus others Find related topics that deliver similar results, note those words, and then use them on your page Save time identifying what represents a good keyword and whe...