SEO Salman's Blog

What can Google do to combat fake news? Columnist Ian Bowden illustrates some ways the search giant can tackle -- and already is tackling -- this problem. The post How Google is tackling fake news, and why it should not do it alone appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2fRyCDL via SEO In Mumbai

Google has officially dropped full support for feature-phone web sites. The post Google drops their feature phone crawler & error report in Search Console appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2fCNE1H via SEO In Mumbai

While the 50,000 URL limit has not changed, your Sitemaps file size can now be up to 50MB. The post Google & Bing increase the file size limit of Sitemaps files appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2gFcH3O via SEO In Mumbai

Posted by kerryjones I was in Peru earlier this year for a digital marketing conference, and I overwhelmingly heard the same frustration: “It’s really hard to use outreach to earn links or PR coverage in our country.” This wasn’t for lack of trying. As I continued to hear this sentiment during my visit, I learned there simply weren’t a lot of opportunities. For one thing, in Peru, there aren’t nearly as many publishers as in more populous countries. Most publishers expected payment for mentioning a brand. Furthermore, journalists did a lot of job-hopping, so maintaining relationships was difficult. This is a conundrum not limited to Peru. I know many people outside of the US can relate. When you see the Fractl team and others sharing stories about how we earn hundreds of links for a single content piece, you might think it must be nice to do outreach somewhere like the US where online publishers are plentiful and they'll feature great content with no strings attached. While the ...

Videos are now showing up below the Google knowledge panel for some queries, including local panels and other knowledge panels. The post Google knowledge panel now showing videos from the web carousel appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2fOmxip via SEO In Mumbai

Google recently launched sentence compression algorithms to help surface the best answers for your questions from publisher content across the web. The post Google’s machine learning now writes featured snippets descriptions appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2gtZkAe via SEO In Mumbai

Columnist Jim Yu outlines Google's long march toward a mobile-first index and explains why optimizing for mobile devices is no longer optional. The post Google’s shift to mobile-first: mobile moments that matter appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2gFpQrf via SEO In Mumbai

It is official, after hinting at removing the Google content keywords report from Google Search Console, Google did it. The post Google drops the Content Keywords feature from Google Search Console appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2gFjqIo via SEO In Mumbai

In 2016, there’s been a lot of speculation on the value of technical SEO. It was called makeup; some of it was proclaimed dead; but ultimately, it was brought back to life gracefully and conclusively with outstanding examples of technical SEO tactics resulting in major traffic boosts. So why are opinions on this seemingly uncontroversial […] The post Technical SEO checklist: 7 essential tips to implement now for 2017 appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2fMphwL via SEO In Mumbai

Posted by JoyHawkins Previously, I wrote an article unveiling some of the most common myths I see in the Local SEO space . I thought I’d do a follow-up that specifically talked about the myths pertaining to citations that I commonly hear from both small business owners and SEOs alike. Myth #1: If your citations don’t include your suite number, you should stop everything you're doing and fix this ASAP. Truth: Google doesn’t even recognize suite numbers for a whopping majority of Google business listings. Even though you enter a suite number in Google My Business, it doesn’t translate into the "Suite #" field in Google MapMaker — it simply gets eliminated. Google also pays more attention to the location (pin) marker of the business when it comes to determining the actual location and less to the actual words people enter in as the address, as there can be multiple ways to name a street address. Google’s Possum update recently introduced a filter for search queries tha...

Local listings display accurate holiday hours in real time. The post Bing local search update highlights business holiday hours in local listings appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2ftFSXM via SEO In Mumbai

Columnist Bryson Meunier discusses how the rise of digital assistants will impact how search engine optimization is performed. The post SEO without SERPs is here with Google Assistant, Home and Amazon Echo. Here’s how to survive. appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2gAahzz via SEO In Mumbai

Posted by lkolowich It’s been years since the power’s shifted away from marketers and advertisers and in favor of Internet consumers. Now more than ever, people are empowered to choose their own experiences online. They’re actively avoiding ad content — and instead of living by advertisers’ rule books, they’re deciding what to click on, what to read, what to download, and what to buy … and what not to. And they have a lot of choices. When inbound marketers like us are looking to generate more leads from our website, we need to think not just about how to capture people’s attention, but how to capture it in a way that makes people want to learn more from us. A smart lead generation strategy includes creating valuable offers and experiences that fit seamlessly into the context of what people already like and want to do online. It’s the consumer’s world; us marketers are just living in it. People read calls-to-action that say things like “Sign up here!” as basically synonymous with...

Posted by randfish When it comes to certain kinds of backlinks, avoiding penalties can be a real gray area. How can you earn the benefits without gaining the scrutiny of Google? In this Whiteboard Friday, Rand will teach you which rules to follow to keep you safe and on the up-and-up, all while improving your link profile. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, we're going to chat about a question we see a lot here at Moz, around what you should do with websites that you maybe design or build or do work for, your clients' websites if you're an agency or consultant, or a web designer or builder, sites that you own but are not your primary website, and widgets and embeds, blogrolls, all these kinds of things where you control the link infrastructure, or could control it, and should you. I think one of the challenges here is ...

Columnist Patrick Stox provides some dos and don'ts for creating your robots.txt file -- along with examples of companies who have gotten creative with their files. The post Fun with robots.txt appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2fFn9Vf via SEO In Mumbai

Do search engines and other content distribution platforms have a responsibility to present information that is true? Columnist Janet Driscoll Miller discusses the issues surrounding this question. The post The trouble with truth appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2gkj2zt via SEO In Mumbai

Posted by ronell-smith Dr. Pete throwing down at MozCon 2015, flexin' in his retro Gatorade shirt At MozCon 2015, Dr. Pete delivered a gem that perked up my ears when he discussed Google's featured snippets during his talk, " Surviving Google: SEO in 2020 ": "Let's say you're No. 5 in a competitive query, and you're trying to get from No. 5 to No.1. That is incredibly difficult; that takes a lot of money, a lot of links, a lot of authority. You might be able to jump past No. 1 to No. 0 with this just by matching the question better. So it may actually be easier to get from No. 5 to No. 0 than it is to get from No. 5 to No. 1 ... Be a better match. Be a better answer to the question. It's good for users." Something about those 98 words perked my ears up, especially the last two sentences. "Be a better answer to the question. It's good for users." Those words rolled around in my head for months, though their impact wouldn...

Google says it wants to prevent fake news from spreading, but the search giant has serious challenges in actually curbing it. The post Why Google might not be able to stop “fake news” appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2gejT6A via SEO In Mumbai

Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data. The post US Presidential election data: searcher intent vs. demographic polling appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2gdPntE via SEO In Mumbai

Columnist Andrew Dennis explains how link building is built on the same fundamental principles as effective marketing: thorough research, strategic promotion, carefully crafted messaging and sustained effort. The post Link building is (specialized) marketing appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2fno1Qm via SEO In Mumbai

Posted by petewailes As the web gets more complex, with JavaScript framework and library front ends on websites, progressive web apps, single-page apps, JSON-LD, and so on, we're increasingly seeing an ever-greater surface area for things to go wrong. When all you've got is HTML and CSS and links, there's only so much you can mess up. However, in today's world of dynamically generated websites with universal JS interfaces, there's a lot of room for errors to creep in. The second problem we face with much of this is that it's hard to know when something's gone wrong, or when Google's changed how they're handling something. This is only compounded when you account for situations like site migrations or redesigns, where you might suddenly archive a lot of old content, or re-map a URL structure. How do we address these challenges then? The old way Historically, the way you'd analyze things like this is through looking at your log files using Exce...

Google updated their structured data documents to support new rich cards and their suggestions around AMP HTML. The post Google Rich Cards expand to local restaurants and online courses appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2fj6DZV via SEO In Mumbai

Posted by George-Freitag Now that location-based searches are growing about 50% faster than any other type of search on mobile , what are you going to do to make sure you’re working on the front lines of this new, local-focused world? Well, you can start by joining us in Seattle for MozCon Local 2017 on February 27–28 for a day full of in-depth workshops from LocalU followed by an all-day conference from the top local speakers and brands. You’ll come away with another level of understanding related to local strategy, citations, reviews, SEO local link building, content creation, and more , along with some incredible, tactical advice to get you improving your local game the second you get home (or at least your first day back in the office). Plus, you'll be able to interact directly with speakers both during Q&A sessions and around the conference, and spend time getting to know your fellow local marketers. So whether you’re a marketer with a portfolio chock-full of local acc...

Columnist Dianna Huff shares her process for helping businesses determine, set up and measure key performance indicators (KPIs) for their SEO campaigns. The post Setting SEO KPIs for small manufacturing websites appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2gCgobr via SEO In Mumbai

Posted by Tom.Capper When we think of local SEO, we think of local packs, Google My Business listings , and local citations . While these things certainly are local SEO, they aren’t the whole picture. Local SEO can be split into three categories: Local pack results for organizations with local premises Organic results for organizations with local premises Organic results for organizations without local premises It’s the third category that I want to cover here today. This often-neglected and little-discussed area plays host to some of the biggest and most lucrative spaces in organic search. Think about searches like: Chemical engineering jobs in London Flats to rent in London Used Ford Focus for sale in London These terms are local in nature, and local businesses might compete for them — whether they be recruitment agencies, letting agents, or car dealerships. However, businesses without any local premises might also compete for them — whether they be online-only job board...