SEO Salman's Blog

Managing the volume of marketing content that needs to be created, distributed, analyzed, and managed has become complicated, time consuming, and costly for many organizations. A crowded field of content marketing tools has emerged to help brand marketers automate their content marketing strategies and tactics. Marketing Land’s all new “Content Marketing Tools: A Marketer’s Guide” […] The post Choosing the right content marketing software for your business appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2dVMGMU via SEO In Mumbai

Posted by BritneyMuller Keyword research, the blueprint to any successful SEO strategy If you’ve been doing keyword research for a while, you’ve probably fallen into a routine. And that routine has likely been recently disrupted... thanks, Google. If you’re new to keyword research, getting comfortable with new keyword research tools will come more easily to you. Lucky pups. But us change-averse old dogs can still learn new tricks when we need to. Are you ready to see which tool is right for you? --Woof. My hesitations about writing this article: I’m new to Moz and don’t want to be crucified for criticizing our own keyword research tool. This concern has only been met with acceptance and encouragement, so…*fingers crossed* they don’t change their minds. Love you guys! My methods of keyword research revolve around finding qualified traffic for increasing conversions, not just any large search volume numbers (to make traffic look good). I fear that this will come across as a Moz...

Some publishers, such as CNN and Washington Post, are having good experiences however. The post Report: AMP causing monetization frustration among some news publishers appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2eVcEh9 via SEO In Mumbai

Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords and content to the customer's path to purchase. The post Micro-moments and beyond: Understanding and optimizing for consumer intent appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2eUKkeU via SEO In Mumbai

Posted by randfish From your top-level nav to your seal-the-deal content, there are endless considerations when it comes to crafting your ecommerce page. Using one of his personal favorite examples, Rand takes you step by detailed step through the process of creating a truly superb ecommerce page in today's Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy all and welcome to a special edition of Whiteboard Friday. My name is Rand Fishkin. I'm the founder of Moz, and today I want to talk with you about how to craft the best damn ecommerce page on the web. I'm actually going to be using the example of one of my very favorite ecommerce pages. That is the Bellroy Slim Wallet page . Now, Bellroy, actually, all of their pages, Bellroy makes wallets and they market them online primarily. They make some fantastic products. I've been an owner of one for a long time, and it was this very page th...

In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick Stox shares his SEO horror stories so that you can be spared this fate. The post It’s scary how many ways SEO can go wrong appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2eQd1th via SEO In Mumbai

What should SEOs do to make the best of the new Penguin update? Perhaps not much. Columnist Dave Davies notes that while Penguin 4.0 was indeed significant, things ultimately haven't changed that much. The post A Penguin’s Tale: Responding to the latest update appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2faRaQN via SEO In Mumbai

Posted by MiriamEllis Implement generosity. If I could sum up all of the thoughts I’m about to share with local enterprises, it would be with those two words. Image via Lewis Kelly Disasters and emergencies are unavoidable challenges faced by all local communities. How businesses respond to these stressful and sometimes devastating events spotlight company policy for cities to see. Once flood waters reside or cyclones trail away, once the dust settles, which of these two brands would you wish to call yours?: How two brands’ reaction to disaster became a reputation-defining moment As Hurricane Matthew moved toward the southeastern United States this month (in October 2016), millions of citizens evacuated, many of them not knowing where to find safe shelter. Brand A (a franchise location of an international hotel chain) responded by allegedly quadrupling the prices of its rooms — a practice known as ‘price gouging,’ which is illegal during declared emergencies in 34 states. B...

Posted by dudleycarr We've been working behind the scenes to make Moz Local serve your needs better than ever. It's not quite ready yet, but we just can't hold it in any longer — we had to give you a teaser of what we're planning. Moz Local has grown tremendously over the past 2.5 years. Our initial $84 Listing Distribution offering pioneered the use of data aggregators to bring new efficiency and value to local businesses and agencies. We followed that with Search Insights, which added Local SEO analytics that gave businesses insight into how their location data performed in local searches. The changes we’re making now will help all of our customers — local businesses, enterprise brands, and our agency partners — get the most out of Moz Local by delivering greater business value. We’ll provide that value by making Moz Local available in 3 different packages: Moz Local Essential For the majority of our local business customers who have a single to dozens of locat...

Contributor Brian Ussery notes that as global search interest in VR skyrockets, Google has quietly made 360-degree VR videos and images accessible across devices and optimizable for organic search. The post Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2dK5IRo via SEO In Mumbai

How can you help clients understand the value of SEO initiatives when the results may take weeks or even months to pan out? Columnist Casie Gillette shares her advice. The post Long-term SEO: Proving the value now appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2eCIDC2 via SEO In Mumbai

Are you excited about the recent Penguin update? You should be! Columnist Andrew Dennis explains why this algorithm adjustment is a boon to webmasters and SEOs. The post Penguin 4.0: Necessary and positive improvement appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2eO6pvf via SEO In Mumbai

Posted by iPullRank Web technologies and their adoption are advancing at a frenetic pace. Content is a game that every type of team and agency plays, so we’re all competing for a piece of that pie. Meanwhile, technical SEO is more complicated and more important than ever before and much of the SEO discussion has shied away from its growing technical components in favor of content marketing. As a result, SEO is going through a renaissance wherein the technical components are coming back to the forefront and we need to be prepared. At the same time, a number of thought leaders have made statements that modern SEO is not technical. These statements misrepresent the opportunities and problems that have sprouted on the backs of newer technologies. They also contribute to an ever-growing technical knowledge gap within SEO as a marketing field and make it difficult for many SEOs to solve our new problems. That resulting knowledge gap that’s been growing for the past couple of years influen...