SEO Salman's Blog

New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline. The post 9 things most people don’t understand about SEO appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2ahwmWr via SEO In Mumbai

Posted by randfish Is the practice of tracking keywords truly dying? There's been a great deal of industry discussion around the topic of late, and some key points have been made. In today's Whiteboard Friday, Rand speaks to the biggest challenges keyword rank tracking faces today and how to solve for them. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about keyword ranking reports. There have been a few articles that have come out recently on a number of big industry sites around whether SEOs should still be tracking their keyword rankings. I want to be clear: Moz has a little bit of a vested interest here. And so the question is: Can you actually trust me, who obviously I'm a big shareholder in Moz and I'm the founder, and so I care a lot about how Moz does as a software business. We help people trac...

Looking to get the most SEO value out of your content marketing efforts? Columnist Tamar Weinberg explains how to breathe new life into your content assets. The post How your old content can help with SEO appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2aA0Xxo via SEO In Mumbai

Google Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his method for getting around the 1,000-URL limit using an Excel plugin called Analytics Edge. The post How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them! appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2ajttlh via SEO In Mumbai

Why is Google not showing Donald Trump as a candidate for the 2016 US elections in the search results? The post Google removes special presidential candidates box that omitted Trump appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2a4Ha48 via SEO In Mumbai

In the final installment of his three-part series on how to conduct a thorough SEO audit, columnist Dave Davies talks about assessing off-site factors and addressing the issues found therein. The post The definitive SEO audit part 3 of 3: Off-site appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2adGSHT via SEO In Mumbai

Not just facing a site redesign but a full replatform? Columnist Clay Cazier presents the features most important to ensure your new site can support today's SEO best practices. The post SEO requirements for a new website platform appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2aha6q1 via SEO In Mumbai

Google's Gary Illyes confirms that any 301, 302, 3xx redirect does not lose any PageRank value. The post Google: There is no PageRank dilution when using 301, 302, or 30x redirects anymore appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2abbMGS via SEO In Mumbai

Columnist Ryan Shelley explains how good, sustainable link building is not just about getting a backlink, but about creating lasting connections that provide value to users. The post The art of link building: Why creating connections is the key to success appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2ab5kJY via SEO In Mumbai

Columnist Chris Liversidge explains how to take advantage of Microsoft’s Power BI (Business Intelligence) rollout to collect and analyze more data than ever before -- and find the SEO performance gaps you didn’t know about. The post Use Power BI to supercharge your SEO appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2adPUWj via SEO In Mumbai

Posted by Dr-Pete It's been over two years since Google launched Featured Snippets, and yet many search marketers still see them as little more than a novelty. If you're not convinced by now that Featured Snippets offer a significant organic opportunity, then today is my attempt to change your mind. If you somehow haven't encountered a Featured Snippet searching Google over the past two years, here's an example (from a search for "ssl"): This is a promoted organic result, appearing above the traditional #1 ranking position. At minimum, Featured Snippets contain an extracted answer (more on that later), a display title, and a URL. They may also have an image, bulleted lists, and simple tables. Why should you care? We're all busy, and Google has made so many changes in the past couple of years that it can be hard to sort out what's really important to your customer or employer. I get it, and I'm not judging you. So, let's get the hard quest...

Posted by tallen1985 Have you taken a look at Google Shopping recently? Okay, so it isn’t quite the ecommerce monster that Amazon or eBay are, and yes, it’s only filled with sponsored posts. Playing around with it, however, proves that it provides a decent experience. And that experience got me thinking. What if, instead of being sponsored ads, Google Shopping completely replaced organic search results for transactional queries? Would this be a better user experience? I would have a comparison of products from multiple retailers without even having to visit a website. Would this be a better experience than just "ten blue links?" In this post I want to share why I think Google Shopping could replace organic search results in the future, and how websites can begin to prepare for this. A closer look at Google Shopping We've already seen evidence of Google trying to keep users within their search engine with local packs, flights, knowledge graphs, and instant answers. W...

Although Google has stated that sites using HTTPS will be given a minor rankings boost, many websites have experienced losses due to improper implementation. Columnist Tony Edward discusses common issues and how to fix them. The post Is your HTTPS setup causing SEO issues? appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2ahtzvC via SEO In Mumbai

Contributor JR Oakes shares a deep dive into 500,000 search results for transactional service industry queries from 200 of the largest cities in America. The post Data exploration from: An experiment in trying to predict Google rankings appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/2a0n4HS via SEO In Mumbai

Posted by randfish We're hearing a lot about voice search lately, and that trend doesn't seem likely to disappear. But does it have a direct impact on how you should be thinking about your SEO strategy? In today's Whiteboard Friday, Rand discusses what to expect when it comes to the future of search and what you can do to stay on top. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about voice search, conversational search, Internet of things search, and how these attributes and the rise in these trends may or may not play a big role in our SEO strategy and tactics for the future. Today Today, we have a few sort of nascent beginnings of this, and I made a prediction at the beginning of this year, in my traditional predictions post , that voice search, conversational search, Internet of things, that these wo...