SEO Salman's Blog

As the layout of search engine results pages continues to change and evolve, columnist Rachel Lindteigen notes that being the top result may not be as important as it used to be. The post The #1 Reason Why Position #1 Doesn’t Matter appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/1SP2RqH via SEO In Mumbai

Most of us have used Google Search Console, but many SEOs ignore Bing Webmaster Tools. Columnist Tony Edward argues that we should not overlook this rich source of data. The post Why SEOs should not ignore Bing Webmaster Tools appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/1Wv8Mni via SEO In Mumbai

Microsoft says blocking third-party browsers & search providers improves user experience and is in keeping with how competitors act with their own digital assistants. The post Microsoft blocks Google Chrome & other browsers from Cortana in latest Windows 10 release appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/1N47cXW via SEO In Mumbai

Posted by MiriamEllis Why proper onboarding matters Imagine getting three months in on a Local SEO contract before realizing that your client’s storefront is really his cousin’s garage. From which he runs two other “legit” businesses he never mentioned. Or that he neglected to mention the reviews he bought last year. Worse yet, he doesn’t even know that buying reviews is a bad thing. The story is equally bad if you’re diligently working to build quality unique content around a Chicago client’s business in Wicker Park but then realize their address (and customer base) is actually in neighboring Avondale. What you don’t know will hurt you. And your clients. A hallmark of the professional Local SEO department or agency is its dedication to getting off on the right foot with a new client by getting their data beautifully documented for the whole team from the start. At various times throughout the life of the contract, your teammates and staff from complementary departments will be ne...

Posted by MatthewBarby The traditional ways of measuring the success or failure of content are broken. We can’t just rely on metrics like the number of pageviews/visits or bounce rate to determine whether what we’re creating has performed well. “The primary thing we look for with news is impact, not traffic,” says Jonah Peretti, Founder of BuzzFeed. One of the ways that BuzzFeed have mastered this is with the development of their proprietary analytics platform, POUND . POUND enables BuzzFeed to predict the potential reach of a story based on its content, understand how effective specific promotions are based on the downstream sharing and traffic, and power A/B tests — and that’s just a few examples. Just because you’ve managed to get more eyeballs onto your content doesn’t mean it’s actually achieved anything. If that were the case then I’d just take a few hundred dollars and buy some paid StumbleUpon traffic every time. Yeah, I’d generate traffic, but it’s highly unlikely to res...

Finally, after much feedback from webmasters, they can now unsubscribe and mute email notifications from the Google search console. The post Google Search Console now let’s you unsubscribe from some email notifications appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/1NxoUTt via SEO In Mumbai

Google seems to have fixed what appeared to be a bug with their search results interface, where they brought back the "in-depth articles" section for some queries. The post Google brings back in-depth articles to search results after 17-day outage appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/1TbVYwN via SEO In Mumbai

Do you make decisions based on metrics alone? Columnist Julie Joyce makes the case that this mindset can remove the critical human element from your marketing efforts. The post Metrics blindness: Why it’s harming your link dev efforts appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/23YRLrs via SEO In Mumbai

Posted by KelseyLibert [Estimated read time: 9 minutes] In a recent Whiteboard Friday about 10x content, Rand said to expect it to take 5 to 10 attempts before you’ll create a piece of content that’s a hit. If you’ve been at the content marketing game for a while, you probably agree with Rand. Seasoned content marketers know you’re likely to see a percentage of content flops before you achieve a big win. Then, as you gain a sense for why some content fails and other content succeeds, you integrate what you’ve learned into your process. Gradually, you start batting fewer base hits and more home runs. At Fractl, we regularly look back at campaign performance and refine our production and promotion processes based on what the data tells us. Are publishers rejecting a certain content format? Is there a connection between Domain Authority (DA) and the industry vertical we targeted? Do certain topics attract the most social shares? These are the types of questions we ask, and then we u...

Posted by Dr-Pete Four years ago, just weeks before the first Penguin update, the MozCast project started collecting its first real data. Detecting and interpreting Google algorithm updates has been both a far more difficult and far more rewarding challenge than I ever expected, and I've learned a lot along the way, but there's one nagging question that I've never been able to answer with any satisfaction. Can we use past Google data to predict future updates? Before any analysis, I've always been a fan of using my eyes. What does Google algorithm "weather" look like over a long time-period? Here's a full year of MozCast temperatures: Most of us know by now that Google isn't a quiet machine that hums along until the occasional named update happens a few times a year. The algorithm is changing constantly and, even if it wasn't, the web is changing constantly around it. Finding the signal in the noise is hard enough, but what does any peak or va...

Search Engine Land founding editor Danny Sullivan looks at how search has changed over the two decades he's been writing about it. The post 10 big changes with search engines over my 20 years of covering them appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/1ShWHAe via SEO In Mumbai

Columnist Paul Shapiro shares his method for determining what pages on your site might be seen as authoritative by search engines, based on a metric he calls "Internal PageRank." The post Improve internal linking for SEO: Calculate Internal PageRank appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/1VM6Oj8 via SEO In Mumbai

Posted by randfish What have you been doing with branded searches? If the answer is "not much," it may be time to shift your focus a bit. In today's Whiteboard Friday, Rand explores the huge benefits of turning some of your unbranded searches into branded and offers some key tactical advice. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit about how to influence branded search and get a load of benefit out of that. Some of these things that I'm going to talk about today are more theoretical. Like we think they work. We've experimented. We've seen some other folks experiment. We're pretty sure. Then some of them are solid. We know that these things influence. Regardless, I think I can persuade you that trying to turn more of your unbranded search into branded search is a hugely posi...

Google adds some features to their television search by including live network air times for TV-related queries. The post Google to display TV station listings & times for searches on your favorite shows appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/1VEEQqj via SEO In Mumbai

Posted by Kristina Kledzik [Estimated read time: 9 minutes] If you’re an SEO, chances are, you’ve recommended link building as a tactic. And, unless you work for a very trusting firm, you’ve probably been met with the question, “When will we see a return on our investment, and how much will we see?” This is a question I’ve been asked numerous times, but never had a good answer for. The truth is, a new link doesn't affect rankings immediately. That makes it hard to tie an individual link to SERP rankings increases, since there will usually be several other links and on-page changes made to a target page between the time when you get that first link and when you finally see increases in rankings. So, I set out to figure this out myself. I'm lucky enough to be working for a company with nearly 200,000 indexed pages, which gets hundreds of new links each month naturally, through PR and through my link building efforts. That means I've got a lot of pages that only got 1–2 l...

Posted by EricEnge [Estimated read time: 12 minutes] The world of mobile continues to explode. Major players like Google, Facebook, and Apple are investing massively in efforts to establish themselves as the dominant player in the new markets that are emerging as a result. These companies are betting in a big way on continuing changes in mobile usage and in user expectations for mobile devices, and that means you should be, too. It means you need to have a mobile-first mentality. The investments by these companies are happening at many different levels. For example, Google has already made mobile friendliness a ranking factor, and intends to increase the strength of that signal in May 2016 . But there's much more to this story, so let's dig in! Continuing rise of mobile devices Sure, you've heard it before, but the growth of installed mobile devices is probably happening even faster than you think: According to this data, PCs, tablets, and smartphones will only be ab...