SEO Salman's Blog

Posted by Craig_Bradshaw This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. [Estimated read time: 19 minutes] As digital marketers, the amount of data that we have to collect, process, and analyze is overwhelming. This is never more true than when we're looking into what competitors are doing from a link building perspective. Thankfully, there are a few things we can do to make this job a little bit easier. In this post, I want to share with you the processes I use to supercharge my analysis of competitor backlinks. In this post, you'll learn: How to use URL Profiler for bulk data collection How to use fusion graphs to create powerful data visualizations How to build an SEO profile of the competition using URL Profiler and fusion tables Use URL Profiler for bulk data collection Working agency-...

Google now lets you share a knowledge graph panel on social via Facebook, Twitter, Google+ and more. The post Google Adds Share Feature To Knowledge Graph Panel appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/21TlcVw via SEO In Mumbai

The Google AMP news carousel is only live in Brazil, Germany, Spain, France, the UK, India, Indonesia, Italy, Mexico, Japan, Russia and the US. The post Google AMP Listings Feature Live In 12 Countries appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/21Tldsu via SEO In Mumbai

Posted by Laura.Lippay [Estimated read time: 4 minutes] Do you know anyone who is visually impaired? Maybe they have low vision or color blindness, or are fully blind. Think about how they use the Internet. Close your eyes, or at least squint really hard, and try to find today’s news or interact with your friends on Facebook. It’s a challenge many of us don't think about every day, but some of what we do in SEO can affect the experience that people with visual impairments have when visiting a page. Accessibility and the Internet Visually impaired Internet users are able to navigate and use the web using screen readers like VoiceOver or Jaws . Screen readers, much like search engine crawlers, rely on signals in the code to determine the structure and the context of what they’re crawling. The overlap in what search crawlers look for and interpret versus what screen readers look for and interpret is small, but the idea is the same: Where are the elements of this page and how do...

Improving search ranking within app stores has become critical to an app’s success. Marketers are increasingly focused on various elements of app submission and marketing techniques to help achieve higher ranking in an app store’s search results. This white paper from NativeX addresses the various free and paid solutions available to better understand the scope […] The post How to achieve top app store search rankings appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/1RpvDyJ via SEO In Mumbai

We've heard a lot about how Google's changes to its paid ad display might impact advertisers, but what about those focused on organic search? Columnist Winston Burton discusses the impact on SEOs. The post The real impact of Google’s new paid search ad layout on organic search appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/1pHLUEq via SEO In Mumbai

Are you making mistakes with your link-building outreach? Columnist Julie Joyce lists what she considers to be the 7 worst outreach violations. The post Manual link building’s 7 worst outreach offenses appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/1pHy6cR via SEO In Mumbai

Posted by katemorris Growth. Revenue, visits, conversions. We all want to see growth. For many, focusing on a new set of potential customers in another market (international, for instance) is a source of growth. It can sometimes seem like an easy expansion. If your current target market is in the US, UK, or Australia, the other two look promising. Same language, same content — all you need is to set up a site for them and target it at them, right? International expansion is more complicated than that. The ease of expansion depends highly on your business, your resources, and your customers. How you approach expansion and scale it over time takes consideration and planning. Once you’ve gone down a path of URL structure and a process for marketing and content, it’s difficult to change. This guide is here to help you go down the international expansion path on the web, focused on ensuring your users see the right content for their query in the search engines. This guide isn’t about re...

Got a sneaking suspicion the SEO company you hired might not be legit? Columnist Greg Gifford shares his list of red flags to look out for. The post 10 tips for avoiding shady SEO providers appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/1UpQNz3 via SEO In Mumbai

Posted by sam.nemzer [Estimated read time: 6 minutes] A quantitative analysis of the claim that topics are more important than keywords. What’s more important: topics or keywords? This has been a major discussion point in SEO recently, nowhere more so than here on the Moz blog. Rand has given two Whiteboard Fridays in the last two months, and Moz’s new Related Topics feature in Moz Pro aims to help you to optimize your site for topics as well as keywords. The idea under discussion is that, since the Hummingbird algorithm update in 2013, Google is getting really good at understanding natural language. So much so, in fact, that it's now able to identify similar terms, making it less important to worry about minor changes in the wording of your content in order to target specific keyword phrases. People are arguing that it’s more important to think about the concepts that Google will interpret, regardless of word choice. While I agree that this is the direction that we're...

Firm argues number of searchers and searches per user have grown significantly on the PC since last year. The post Contradicting other data, Compete says search traffic growing on the desktop appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/1RDM9Ny via SEO In Mumbai

According to YouTube, refugee, immigration, gun control, economy and health care related searches have risen during the past year. The post YouTube reports 224% jump in refugee-related searches since start of elections appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/1XRNHC0 via SEO In Mumbai

CNIL in France refuses to compromise on demand that Google remove all Right to Be Forgotten content from its entire index. The post French privacy regulator fines Google for not removing RTBF links outside of Europe appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/1T8gdQA via SEO In Mumbai

Google's Andrey Lipattsev reveals links, content and RankBrain are the top three ranking signals in Google's search algorithm. The post Now we know: Here are Google’s top three search ranking factors appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/1RzlD1u via SEO In Mumbai

Posted by SimonPenson [Estimated read time: 20 minutes] Introduction and background The how-to process Setting up your team Free downloads and help guide Content marketing has an image problem. Like all potentially transformational opportunities, the world sees something glistening and jumps in head first to claim a piece of the next "goldmine." The ensuing digital gold rush that follows often creates a stampede to be first, rather than best, and normally strategic thinking is usurped and instead replaced with a brain-out approach to delivery. And in the case of the content marketing revolution, the result has been an outpouring of disconnected content that adds little value and serves very few, leaving many with nothing more than a handful of "failed" content campaigns to show for the effort. It’s something I see every day, and it is incredibly saddening. Content marketing, you see, is not the answer to those prayers. It's simply part of a much bro...