SEO Salman's Blog

Columnist Marcus Miller discusses how the customer journey has changed in the digital age and recommends ways to reach consumers at each stage of the journey via SEO. The post SEO & The Zero Moment of Truth appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/1OIwS5X via SEO In Mumbai

Posted by tian_wang With today’s blog post I’m sharing everything one needs to know about an underappreciated tool: the Google Analytics add-on for Google Sheets. In this post I’ll be covering the following: 1. What is the Google Analytics add-on? 2. How to install and set up the Google Analytics add-on. 3. How to create a custom report with the Google Analytics add-on. 4. A step-by-step worked example of setting up an automated report. 5. Further considerations and pitfalls to avoid. Thanks to Moz for having me, and for giving me the chance to write about this simple and powerful tool! 1. What is the Google Analytics add-on and why should I care? I’m glad I asked. Simply put, the Google Analytics add-on is an extension for Google Sheets that allows you to create custom reports within Sheets. The add-on works by linking up to an existing Analytics account, using Google’s Analytics API and Regular Expressions to filter the data you want to pull, and finally gathering the data...

Content marketing is a popular practice right now, and it’s easy to see why. Interruptive advertising simply isn’t working, and as a result, creating content people actually choose to read, watch, and interact with is becoming an increasingly attractive alternative for brands. This guide from Contently outlines the Why, When, and How of content marketing and shows: Why content […] The post The Content Strategist Playbook: Evangelizing Content And Setting Yourself Up For Success appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/1oNjFnS via SEO In Mumbai

Google review snippets are now back after a bug that had them drop out of much of the search results for about a week. The post Google Confirms Review Stars Mysterious Disappearance In Search Results Was A Bug appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/1oMKsRg via SEO In Mumbai

In December, Google said AMP might become a ranking signal. It is not yet, but it still may become a ranking factor when it is more widely launched. The post Google: AMP Not Yet A Search Ranking Signal appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/1oMKqcd via SEO In Mumbai

Posted by randfish [Estimated read time: 9 minutes] How do you take your potential customers' problems and turn them into a conversion success? If you're having trouble with low conversion rates on high-traffic landing pages, don't worry — there's help. In today's Whiteboard Friday, Rand shares a process to turn your landing page objections into improved conversion rates. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about overcoming objections on your landing pages in order to improve conversion rates. So this a process that I have stolen part and parcel from Conversion Rate Experts , a British consulting company that Moz has used a couple of times to help with our campaigns. Karl Blanks and Ben Jesson have just been phenomenal for this stuff. Look, they're not the only ones who do it. A lot...

Why are the reports in the Google Search Console delayed? Google says it is because of (a) latency from crawling to reporting and (b) per-URL crawl rates differ. The post Google Explains How Search Console Reports Work appeared first on Search Engine Land . from Channel: SEO – Search Engine Land http://selnd.com/1p89Uka via SEO In Mumbai

Posted by KelseyLibert [Estimated read time: 15 minutes] Is the saying “any press is good press” really true? Whether it happens as part of a carefully orchestrated PR stunt or accidentally, the potential payoffs and drawbacks when a brand dominates the news can be huge. In our latest collaboration, Fractl and Moz explored how a surge of media coverage impacted seven companies. By looking at brands that dominated headlines within the last year, we set out to answer the following questions: Does positive press coverage always bring more benefits than negative press coverage? Beyond the initial spikes in traffic and backlinks, what kind of long-term SEO value can be gained from massive media coverage? Do large brands or unknown brands stand to gain more from a frenzy of media attention? Are negative PR stunts worth the risk? Can the potential long-term benefits outweigh the short-term damage to the brand’s reputation? Methodology Our goal was to analyze the impact of major m...