SEO Salman's Blog

Posted by Dan-Petrovic We tend to put a lot of effort into writing great content these days. But what's the point of all that hard work if hardly anybody actually reads it through to the end? In this week's Whiteboard Friday, Dan Petrovic illustrates a new approach to writing for the web to increase reader engagement, and offers some tools and tips to help along the way. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription G'day, Moz fans, Dan Petrovic from DEJAN here. Today we're talking about how to write for the web. How much of an article will people actually read? This year we did an interesting study involving 500 people . We asked them how do they read online. We found that the amount of people who actually read everything word-for-word is 16%. Amazingly, this is exactly the same statistic, the same percentage that Nielsen came up with in 1997. It's been nearly two decades, and we still haven...

Most search engine optimization practitioners are familiar with the benefits of internal linking, but columnist Patrick Stox insists that we should be working a little harder to maximize their value. The post The Most Important Thing SEOs Overlook: Internal Links appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1WkZnvk via SEO In Mumbai

Columnist Janet Driscoll Miller discusses the importance of data visualization and shows some of her favorite tools for the job. The post Visualizing SEO: Why Visualizing SEO Data Matters appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1P7IDHx via SEO In Mumbai

Columnist Kristine Schachinger provides a handy primer on entity search, explaining how it works and how Google is using its RankBrain machine learning system to make it better. The post How RankBrain Changes Entity Search appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1jTYIVQ via SEO In Mumbai

Google's new real-time Penguin algorithm, version 4.0, will likely be released by the end of this year. The post Google’s Next Penguin Update Should Be Within The Next Two Months appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1PSAY16 via SEO In Mumbai

After warning webmasters in early 2014 about mobile sneaky redirects, Google now says they will issue manual actions, but also offers advice on how to clean up the unwanted redirects. The post Google Warns Webmasters Again, Do Not Use Sneaky Mobile-Based Redirects appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1ilLjUT via SEO In Mumbai

Posted by rMaynes1 You are exposed to an average of 362 online display ads a day . How close are you to buying anything when you see those ads? Online display ads have been around for over 20 years. They’re nothing new. But over the past 2 decades, the content, format, and messaging of display ads have changed dramatically—because they have had to! The click-through rate of that first banner ad in 1994 was 44% . CTRs have steadily declined, and were sitting at around 0.1% in 2012 for standard display ads (video and rich media excluded), according to DoubleClick. Advertisers had to do something to ensure that their ads were seen , and engaged with— ads had to be a useful resource, and not an annoying nuisance. It’s important, however, that the focus is not firmly fixed on CTRs. Yes, online display ads have largely been considered a tool for direct response advertising, but more recently, advertisers are understanding the importance of reaching the right person, in the right minds...

The Internet Archive's Wayback Machine will be rebuilding the service from the ground up. The post The Wayback Machine Gets Grant To Rebuild & Add Keyword Search appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1N8KJH0 via SEO In Mumbai

For many SEOs, keyword research starts and ends with the Google AdWords Keyword Planner. But columnist Dan Bagby believes we need to go deeper for optimal results. The post Keyword Research Beyond The Numbers appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1ReawNg via SEO In Mumbai

Posted by jenstar If you're a webmaster, you probably received one of those infamous “Googlebot cannot access CSS and JS files on example.com” warning letters that Google sent out to seemingly every SEO and webmaster. This was a brand new alert from Google, although we have been hearing from the search engine about the need to ensure all resources are unblocked—including both JavaScript and CSS. There was definite confusion around these letters, supported by some of the reporting in Google Search Console. Here's what you need to know about Google’s desire to see these resources unblocked and how you can easily unblock them to take advantage of the associated ranking boosts. Why does Google care? One of the biggest complaints about the warning emails lay in the fact that many felt there was no reason for Google to see these files. This was especially true because it was flagging files that, traditionally, webmasters blocked—such as files within the WordPress admin area and W...

Posted by Bill.Sebald A process can easily become a habit. A habit may not change without awareness or intervention. Before it becomes a habit, a process should be adjusted to change along with new goals, constant learning, experimentation, and so on. Considering your time in analytics, are you engaging in a process, or in an outdated habit? That’s a real question that digital marketing practitioners should ask themselves. Inherently, marketers tend to be buried with work, reusing templates to speed up results. But many agencies lean on those templates a little too much, in my opinion. Templates should never be written in stone. If your company is pumping out canned reports, you’re not alone. I do the business development for our company and regularly ask prospects to explain or share the reports they’ve received in the past. Sometimes it’s truly discouraging, outdated, wasteful, and the reason businesses search for new SEO vendors. Look—I’m all for scalability. It’s a huge help...

One of the biggest reasons Fortune 500 companies need links is to support new marketing. Columnist Andrew Dennis explains how this works, using two big brands as examples. The post Supporting New Marketing Initiatives With Link Building appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1RcFCoo via SEO In Mumbai

Google's using machine learning to help deliver its search results. What's known about RankBrain. The post FAQ: All About The New Google RankBrain Algorithm appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1icrDmc via SEO In Mumbai

Facebook has announced some incremental search improvements and a new “channel” for its newsroom (Search FYI) that will provide updates on the evolution of search at Facebook. This suggests to me that we’ll be seeing more “search activity” going forward. In a blog post announcing the improvements, Tom Stocky, Facebook’s VP of Search, said that […] The post Facebook Adds Public Posts To Search, More Frequent Updates May Be Coming appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1WepZxT via SEO In Mumbai

A machine-learning AI is handling 15% of Google's search queries. The post Meet RankBrain: The Artificial Intelligence That’s Now Processing Google Search Results appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1PPZjE7 via SEO In Mumbai

Looking for more insights into your website's search queries? Columnist Andrew Ruegger explains how to use the new Webmaster Tools Search Analytics API to find about your website's performance, Google's algorithmic testing and consumer behavior. The post How To Leverage The Google Search Analytics API appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1PPLkxP via SEO In Mumbai

Columnist Chris Marentis discusses where voice search is headed, as well as the potential implications for search marketers. The post No More Typing: How To Prepare For The Next Wave Of Voice Search appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1R8PEa0 via SEO In Mumbai

Posted by bridget.randolph As mobile technology becomes an increasingly common way for users to access the internet, you need to ensure that your mobile content (whether on a mobile website or in a mobile app) is as accessible to users as possible. In the past this process has been relatively siloed, with separate URLs for desktop and mobile content and apps tucked away in app stores. But as app and mobile web usage continues to rise, the ways in which people access this content is beginning to converge, which means it's becoming more important to keep all of these different content locations linked up. This means that the way we think about managing our web and mobile content is evolving: So how do we improve the interaction between these different types of content and different platforms, getting to the point of being able to have a single URL which takes the user to the most appropriate version of the content based on their personal context? The first step is to ensure that...

Though Google has outlined steps for recovering from this particular penalty, columnist John E Lincoln notes that the solution isn't as simple as it sounds. Here is his method for removing this manual action from your account. The post How To Recover From A Manual Action: “Unnatural Links To Your Site — Impacts Links” appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1NXVTzN via SEO In Mumbai

Think search engine optimization doesn't apply to B2B companies? Think again. Columnist Tom Demers discusses how. The post How To Increase Qualified B2B SEO Traffic In 2016 & Beyond appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1jYx6OU via SEO In Mumbai

Columnist Trond Lyngbø argues that a solid search engine optimization (SEO) strategy is critical to the success of any e-commerce website. Here's why. The post 3 (Simple) Reasons Why E-Commerce Websites Need SEO appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1XmkAHu via SEO In Mumbai

When working with a new client who's experienced a significant traffic loss, it's easy to jump right into an audit. But columnist Glenn Gabe believes you should dig into the search history of the domain first. The post The Power & Importance Of A Search History Analysis For SEO Recovery appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1MGozXV via SEO In Mumbai

You want to launch your business in a new market. What Web configuration should you use to maximize SEO benefit? Columnist Aleyda Solis poses five questions to help you determine which is right for you. The post 5 Questions To Select The Right Structure For Your International Websites appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1MbrRYS via SEO In Mumbai

All the signals are pointing to a significant Google update over the past week, here is what we think is going on. The post Google Update Their Ranking Algorithms? Some Webmasters Believe So. appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1KqBThw via SEO In Mumbai

Google writes a letter to the United States Intellectual Property Enforcement Coordinator opposing whole site removal over DMCA complaints. The post Piracy Groups Want Google To Remove The Whole Site After Valid DMCA Filings appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1Npzvfn via SEO In Mumbai

Posted by MarkTraphagen Recently, Google Webmaster Trends analyst Gary Illyes surprised many of us with a remark he made during his keynote Q&A with Danny Sullivan at SMX East in New York City. Illyes said that he recommended webmasters not remove the rel=author tag from their site content . Google had used rel=author as part of its Google Authorship feature that (potentially) displayed a special author rich snippet in search results for content using the tag. Google ended support of this feature in August 2014. The phrase that made everyone sit up and say, "Did he just say that?" was this: "...because it is possible Google might make use of [rel=author] again in the future." Even though Google's John Mueller made the same recommendation after he announced that Google was no longer making use of Google Authorship in search (to be precise, Mueller said leaving the tag in place "did no harm"), Illyes's statement seemed to shock many because ...