SEO Salman's Blog

Having done pretty well with predictions for basketball, tennis and soccer, Bing turns its prediction engine loose on the upcoming NFL season. The post Bing Predictions Tackles The NFL, Likes The Broncos, Colts, Packers & Seahawks appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1JsCeko via SEO In Mumbai

While Google’s antitrust investigation in Europe has received considerable attention a similar, ongoing investigation in India has been far less well covered. However an article appearing in India-based Economic Times suggests a legal environment in the South Asian country no less challenging for Mountain View. The article asserts, “Flipkart, Facebook, Nokia’s maps division, MakeMy-Trip.com and […] The post India A Second Front In Google’s Antitrust Battles With Foreign Regulators appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1NSmcFK via SEO In Mumbai

Is your Web analytics data being skewed by bot visits to your site? If so, columnist Ben Goodsell has the solution. The post 3 Steps To Find And Block Bad Bots appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1KyBeiV via SEO In Mumbai

You've read tons of reviews for the most common SEO tools, but what about other tools that can assist in your daily SEO efforts? Columnist Brian Patterson shares his favorites. The post 6 Non-SEO Tools You Should Be Using For SEO appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1KWWwCN via SEO In Mumbai

Posted by Royh When Moz undertook this year’s Ranking Correlation Study (Ranking Factors), there was a desire to include data points never before studied. Fortunately, SimilarWeb had exactly what was needed. For the first time, Moz was able to measure ranking correlations with both traffic and engagement metrics. Using Moz’s ranking data on over 200,000 domains , combined with multiple SimilarWeb data points—including traffic, page views, bounce rate, time on site, and rank—the Search Ranking Factors study was able to measure how these metrics corresponded to higher rankings. These metrics differ from the traditional SEO parameters Moz has measured in the past in that they are primarily user-based metrics. This means that they vary based on how users interact with the individual websites, as opposed to static features such as title tag length. We'll find these user-based metrics important as we learn how search engines may use them to rank webpages, as illustrated in this exce...

Does your website have a support section, community forums, Q&A content, or similar? If so, columnist Tom Demers has tips for using this often valuable content to get more search visibility. The post Making Your Support Content More SEO Friendly appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1PXdViU via SEO In Mumbai

Social media marketing is important in and of itself, but columnist Tony Edwards reminds us that it can help with search engine optimization (SEO) and online reputatino management as well. The post Social Profile SEO: Optimizing For Rankings & Search Visibility appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1LzZPCB via SEO In Mumbai

The Google News Publisher Center added a way for publishers to add links to their apps. This will be used to show apps in the Editors' Pick section in Google News. The post Google News Editors’ Picks To Get App Links appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1LGbumk via SEO In Mumbai

Check out the new look Google is rolling out for app results in the mobile search results interface - fancy. The post Google Mobile’s New App Search Results User Interface appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1UaJAU4 via SEO In Mumbai

In a formal filing and in a companion blog post by Google SVP and General Counsel Kent Walker Google has vigorously denied that it has abused its market position in search. Instead it characterized its actions and UI changes as directed toward quality and improving the user experience. In the blog post entitled “improving quality […] The post Google Comes Out Swinging, Denies All Antitrust Charges In Shopping Search appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1hhLXm0 via SEO In Mumbai

Good SEO does not come cheap, but columnist Kaspar Szymanski has some tips for beginners on how to save on future SEO costs with a bit of streamlining and advance planning. The post Cheap SEO! appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1Uf3rvY via SEO In Mumbai

When a client loses its featured snippet, columnist Glenn Gabe does some competitive analysis to try to determine why. His findings may shed light on what it takes to get a featured snippet in Google search results. The post Swapped Out: Losing A Google Featured Snippet [Case Study] appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1JzXIzd via SEO In Mumbai

Posted by randfish Today, it's my pleasure to announce some exciting news. First, if you haven't already seen it via his blog post , I'm thrilled to welcome Russ Jones, a longtime community member and great contributor to the SEO world, to Moz. He'll be joining our team as a Principal Search Scientist, joining the likes of Dr. Pete, Jay Leary, and myself as a high-level individual contributor on research and development projects. If you're not familiar with Mr. Jones' work, let me embarrass my new coworker for a minute. Russ: Was Angular's CTO after having held a number of roles with the company (previously known as Virante) Is the creator of not just SERPscape, but the keyword data API, Grepwords , too (which Moz isn't acquiring—Russ will continue operating that service independently) Runs a great Twitter profile sharing observations & posts about some of the most interesting, hardcore-nerdy stuff in SEO Operates The Google Cache , a super...

With the new 3-pack local results box, you are way more likely to see them in the number one position than before. The post Study: Google’s New Local Pack Shows In The Number One Spot 93% Of The Time appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1KN15zy via SEO In Mumbai

Posted by Zoompf As we know well by now, the speed of a web page is very important from an SEO and user experience perspective . Faster pages have higher search engine ranks, and users will visit more pages and convert higher on a fast performing website. In short, the smart SEO professional needs to also think about optimizing for performance as well as content. As we discussed in our last article , WebPageTest is a great free tool you can use to optimize your website performance. One of the most useful outputs of the WebPageTest tool is a graphic known as the waterfall diagram . A waterfall diagram is a graphical view of all the resources loaded by a web browser to present your page to your users, showing both the order in which those resources were loaded and how long it took to load each resource. Analyzing how those resources are loaded can give you insight into what's slowing down your webpage, and what you can fix to make it faster. Waterfall diagrams are a lot like Micro...

Google Image Search has added large buttons that let you filter your image searches with a press of a thumb on your mobile phone. The post Google Confirms Adding New Image Search Filter Buttons To Mobile appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1JwTHM0 via SEO In Mumbai

What are the best practices surrounding mega menu navigation elements when it comes to SEO? Columnist Chris Liversidge lays it out. The post Mega Menus & SEO appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1Egl7FF via SEO In Mumbai

Fresh content is important when it comes to SEO, but Erin Everhart reminds us that there's value in updating old content, as well. The post How To Manage Your Old & Outdated Content appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1LxT0o6 via SEO In Mumbai

Posted by kristihines If you're a local business owner, you've likely heard that you should submit your business to local business directories like Yelp, Merchant Circle, Yellow Pages, and similar networks in order to help boost your local search visibility on Google. It sounds easy at first: you think you’ll just go to a few websites, enter your contact information, and you’ll be set. Because all you really want to do is get some links to your website from these profiles. But the truth is, there are a lot of local business listings to obtain if you go the DIY route. There are local business directories that offer free listings, paid listings, and package listings on multiple networks. There are also local data providers that aren’t necessarily directories themselves, but they push your information out to other directories. In this post, we’re going to look at the real cost of getting local business listings for your local business. Finding the right directories Since one ...

Posted by Dan-Petrovic Question : How does a search engine interpret user experience? Answer : They collect and process user behaviour data. Types of user behaviour data used by search engines include click-through rate (CTR), navigational paths, time, duration, frequency, and type of access. Click-through rate Click-through rate analysis is one of the most prominent search quality feedback signals in both commercial and academic information retrieval papers. Both Google and Microsoft have made considerable efforts towards development of mechanisms which help them understand when a page receives higher or lower CTR than expected. For example, user reactions to particular search results or search result lists may be gauged, so that results on which users often click will receive a higher ranking. The general assumption under such an approach is that searching users are often the best judges of relevance, so that if they select a particular search result, it is likely to be re...

After experimenting with tweets on Google's desktop results, Google has made this feature live for all English searchers globally. The post Google Officially Expands Twitter Into Desktop Search Results appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1Eal26z via SEO In Mumbai

The debate over CTR's potential role as a ranking factor continues with the results of an experiment run by contributors Cesarino Morellato and Andrea Scarpetta. The post Yes, The Click-Through Rate Is A Ranking Signal, But… appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1WJgytq via SEO In Mumbai

Posted by randfish With all the advancements search engines have made, a lot of folks in the SEO world are circling back to a fundamental question: If I'm targeting a particular keyword, where and how often should I use that in the front and back ends of my page? In today's Whiteboard Friday, Rand puts his recommendations into the context of today's SERPs. For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab! Video transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about keyword use, keyword repetition and overuse. I know this might seem like a basic topic, but actually it's advanced a little bit in the last few years, and I still get a surprising amount of email and see a surprising number of questions around things like, "How many times should I use my keyword that I'm targeting to rank for in my URL string or my H1 t...