SEO Salman's Blog

Columnist Barbara Starr delves into several Google patents to explore the ways in which the search giant is displaying search results based on structured data and context. The post Structured Data & The SERPs: What Google’s Patents Tell Us About Ranking In Universal Search appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1KCA2eM via SEO In Mumbai

Posted by randfish A frequently asked question in the SEO world is whether or not branding plays a part in Google's ranking algorithm. There's a short answer with a big asterisk, and in today's Whiteboard Friday, Rand explains what you need to know. For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week I'm going to try and answer a question that plagues a lot of marketers, a lot of SEOs and that we ask very frequently. That is: Is brand or branding a ranking factor in Google search engine? Look, I think, to be fair, to be honest, that the technical answer to this question is no. However, I think when people say brand is powerful for SEO, that is a true statement. We're going to try and reconcile these two things. How can brand not be a ranking factor and yet be a powerful influencer of higher...

Posted by Trevor-Klein Last week, we began posting short (< 2-minute) video tutorials that help you all get the most out of Moz's tools. Each tutorial is designed to solve a use case that we regularly hear about from Moz community members—a need or problem for which you all could use a solution. Today, we've got a brand-new roundup of the most recent videos: How to Examine and Analyze SERPs Using New MozBar Features How to Boost Your Rankings through On-Page Optimization How to Check Your Anchor Text Using Open Site Explorer How to Do Keyword Research with OSE and the Keyword Difficulty Tool How to Discover Keyword Opportunities in Moz Analytics Let's get right down to business! Fix 1: How to Examine and Analyze SERPs Using New MozBar Features The MozBar is a handy tool that helps you access important SEO metrics while you surf the web. In this Daily SEO Fix, Abe shows you how to use this toolbar to examine and analyze SERPs and access keyword difficulty scor...

Google Now, the company's predictive search product, is getting smarter and expanding to work in mobile browsers and apps that Google is indexing. The post Coming Soon: “Now On Tap,” An Expanded Version Of Google Now That Works In Apps & Mobile Browsers appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1Fj8UuI via SEO In Mumbai

Looking for your next great content idea? Columnist Purna Virji suggests that the story you're looking for could be right under your nose. The post 3 Ways To Turn Your Data Into Stories To Earn Authoritative Links appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1GGACWz via SEO In Mumbai

Posted by AlexApptentive This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. After seeing Rand's " Mad Science Experiments in SEO " presented at last year's MozCon, I was inspired to put on the lab coat and goggles and do a few experiments of my own—not in SEO, but in SEO's up-and-coming younger sister, ASO ( app store optimization ). Working with Apptentive to guide enterprise apps and small startup apps alike to increase their discoverability in the app stores, I've learned a thing or two about app store optimization and what goes into an app's ranking. It's been my personal goal for some time now to pull back the curtains on Google and Apple. Yet, the deeper into the rabbit hole I go, the more untested assumptions I leave in my way. Hence, I thought it was due time to put...

Users are increasingly turning to their phones to find local businesses. The post Google Says “Near Me” Searches Have Doubled This Year appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1d0jQWr via SEO In Mumbai

Posted by NoamC Today, we're excited to announce some new features and changes to the Moz Local dashboard. We've updated your dashboard to make it easier to manage and gauge the performance of your local search listings. New and improved dashboard We spent a lot of time listening to customer feedback and finding areas where we weren't being as clear as we ought to. We've made great strides in improving Moz Local's dashboard (details below) to give you a lot more information at a glance. Geo Reporting Our newest reporting view, geo reporting, shows you the relative strength of locations based on geography. The deeper the blue, the stronger the listings in that region. You can look at your scores broken down by state, or zoom in to see the score breakdown by county. Move your mouse over a region to see your average score there. Scores on the dashboard We're more clearly surfacing the scores for each of your locations right in our dashboard. Now you can s...

Google has noted the local ranking changes but will not confirm that it was related to the Googlebomb fix for the racist local results in Google Maps. The post Google Won’t Say If Google Local Changes Due To Googlebomb Fix appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1Kp6jD1 via SEO In Mumbai

Launching a new version of your website? If so, check out columnist Thomas Stern's basic guide to preserving your SEO equity in the process. The post SEO Strategy During A Website Redesign Or Migration appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1cZzj93 via SEO In Mumbai

iOS apps now are being supported by Google within the App Indexing protocol. Starting in a few weeks, iOS users may see content from apps in their mobile search results. The post Google Brings App Indexing Support To iOS Apps appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1FYOHA1 via SEO In Mumbai

Bing Image Search experiments with guessing at the age of the people in their image search results. Give it a try at How-Old.net or on Bing Image Search. The post Bing Integrates How Old Robot Feature Into Image Search appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1SBUr62 via SEO In Mumbai

Posted by AndreaLehr This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. With more people of all ages online than ever before, marketers must create content that resonates with multiple generations. Successful marketers realize that each generation has unique expectations, values and experiences that influence consumer behaviors, and that offering your audience content that reflects their shared interests is a powerful way to connect with them and inspire them to take action. We’re in the midst of a generational shift, with Millennials expected to surpass Baby Boomers in 2015 as the largest living generation. In order to be competitive, marketers need to realize where key distinctions and similarities lie in terms of how these different generations consume content and share it with with others. To better und...

Columnist Julie Joyce explains why copying your competitors' link profile might do more harm than good. The post Why I Never Mine Competitors’ Backlinks appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1FdBv4n via SEO In Mumbai

So you've built great content, but how can you take it to the next level to boost your visibility and attract more links? Columnist Eric Enge recommends partnerships. The post Using Partnerships To Accelerate Content Marketing & Link Building appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1Hu8ke7 via SEO In Mumbai

Google seems to have made an update to their local search ranking factors, where many local SEO experts and reporters are noticing major shifts in the local results. The post Google Local Search Results Shifting After Google Maps Bomb Fix? appeared first on Search Engine Land . from Search Engine Land » Channel: SEO http://selnd.com/1LFfMXC via SEO In Mumbai

Posted by SamuelScott It's ten o'clock. Do you know where your logs are? I'm introducing this guide with a pun on a common public-service announcement that has run on late-night TV news broadcasts in the United States because log analysis is something that is extremely newsworthy and important. If your technical and on-page SEO is poor, then nothing else that you do will matter. Technical SEO is the key to helping search engines to crawl, parse, and index websites, and thereby rank them appropriately long before any marketing work begins. The important thing to remember: Your log files contain the only data that is 100% accurate in terms of how search engines are crawling your website. By helping Google to do its job, you will set the stage for your future SEO work and make your job easier. Log analysis is one facet of technical SEO, and correcting the problems found in your logs will help to lead to higher rankings, more traffic, and more conversions and sales. Her...

Posted by Hannah_Smith Most frequently, the content we create at Distilled is designed to attract press coverage, social shares, and exposure (and links) on sites our clients' target audience reads. That's a tall order. Over the years we've had our hits and misses, and through this we've recognised the value of learning about what makes a piece of content successful. Coming up with a great idea is difficult, and it can be tough to figure out where to begin. Today, rather than leaping headlong into brainstorming sessions, we start with creative content research. What is creative content research? Creative content research enables you to answer the questions: "What are websites publishing, and what are people sharing?" From this, you'll then have a clearer view on what might be successful for your client. A few years ago this required quite an amount of work to figure out. Today, happily, it's much quicker and easier. In this post I'll share ...